Cases in Marketing Financial Services

Content: 
Cases in Marketing Financial Services, Page i
Books in the series, Page ii
Front Matter, Page iii
Copyright, Page iv
Preface, Page vii, Christine Ennew, Trevor Watkins, Mike Wright
PART 1 - Marketing Financial Services: An Overview, Pages 1-14
PART 2 - An Introduction to the Case Studies, Pages 15-26
Case 1 - Allied Building Society, Pages 29-43, Leigh Drake, Ian Morison, Richard Speed
Case 2 - Allied Irish Banks, Pages 44-49, Kate Stewart
Case 3 - Banking in Italy, Pages 50-55, Paolo Mottura, Luciano Munari
Case 4 - Banking in Japan, Pages 56-63, Paul Turner
Case 5 - Borders Investment Managers, Pages 64-71, Paul Draper, David Cook
Case 6 - Citibank Japan, Pages 72-75, Kenneth A. Grossberg
Case 7 - Deutsche Bank and Morgan Grenfell: a cross-border acquisition, Pages 76-81, Mike Wright, Ken Robbie
Case 8 - Distribution Bank PLC, Pages 82-89, Barry Howcroft
Case 9 - The distribution of collective investments in France, Pages 90-95, Mike Wright, Laurence Major
Case 10 - Distribution of life assurance, pensions and investment products, Pages 96-101, David Shelton
Case 11 - Dominion Insurance, Pages 102-130, Axel Johne, Robert Davis
Case 12 - Empire Mutual, Pages 131-136, Heather Davison, Trevor Watkins
Case 13 - Environmental change in the UK building society sector, Pages 137-145, Christine Ennew, Des Thwaites
Case 14 - Failed building society mergers, Pages 146-155, Pauline Wong, Hilary Ingham
Case 15 - Halifax Building Society, Pages 156-157, Christine Ennew
Case 16 - Lloyds Bank and professional introducers, Pages 158-161, Jim Devlin
Case 17 - The London Potato Futures Market, Pages 162-170, Wyn Morgan
Case 18 - The mortgage market in the United Kingdom, Pages 171-176, Meera Mirza, Paul Turner
Case 19 - Munich Reinsurance, Pages 177-179, Trevor Watkins, Christine Ennew, Desmond Le Gruys
Case 20 - National Barmidwest Bank, Pages 180-184, Mike Wright
Case 21 - Preston and Lancaster Building Society, Pages 185-187, Tim Hughes
Case 22 - Pricing dread disease insurance, Pages 188-195, Stephen Diacon
Case 23 - Prudential Property Services, Pages 196-200, Mike Wright
Case 24 - Royal Bristol Insurance Company, Pages 201-204, Joan Nicholson
Case 25 - Regional Bank of Northern England, Pages 205-210, Barry Howcroft
Case 26 - Teachers Assurance, Pages 211-222, Julia Kiely
Case 27 - Taiyo Kobe Mitsui Bank, Pages 223-229, S. Muramatsu
Case 28 - TVG Bank, Pages 230-239, Martin Binks, Christine Ennew
Case 29 - Trailblazer Card, Pages 240-243, Steve Worthington
Case 30 - Webb Walker Bruce Accountants, Pages 244-251, Mike Wright
Case 31 - West of England Bank, Pages 252-263, Barry Howcroft, Ian Morison
Case 32 - Youth markets for financial services, Pages 264-273, Barbara Lewis
Glossary, Pages 274-279
References, Pages 280-285
Index, Pages 287-288