Case Studies in the Traditional Food Sector: A volume in the Consumer Science and Strategic Marketing series

Front Cover......Page 1
Case Studies in the Wine Industry......Page 4
Copyright......Page 5
Contents......Page 6
Contributors......Page 12
Foreword......Page 14
Series Preface......Page 16
1: Introduction......Page 18
 Reference......Page 20
Part One: Market outlook, consumer behavior and the relevance of consumer science......Page 22
   2.2.1  Global wine production......Page 24
   2.2.2  Wine consumption......Page 25
    2.2.2.2  Wine consumption per capita......Page 27
    2.2.2.4  Wine imports......Page 32
   2.2.3  Discussion......Page 34
   2.3.2  New World......Page 39
   2.3.3  Emerging regions......Page 40
   2.4.1  Bottled still wines......Page 42
  2.5  Grape varietals diversity......Page 43
  2.6  Conclusions......Page 44
    France......Page 46
    Africa......Page 47
    Sparkling wines......Page 48
  References......Page 49
  3.2  Culture, age and gender as drivers in purchasing wine......Page 50
  3.3  Retails or alternative stores what wine consumers prefer......Page 53
  3.4  How packaging, wine characteristics and region of origin influence the consumer choice......Page 55
  3.5  Wine consumers behavior on holiday......Page 57
  3.6  Conclusions and discussion......Page 58
  References......Page 59
  Further reading......Page 63
  4.1  Introduction......Page 64
   4.3.1  Analytical framework......Page 65
   4.3.2  Sensory methods......Page 68
   4.3.4  Nonsensory methods......Page 69
   4.3.5  Themes: Product-related and consumer-related......Page 70
  4.4  Conclusions and implications......Page 71
  References......Page 72
  Further reading......Page 76
Part Two: New and Innovative Products: The Role of Consumer Science......Page 78
  5.2  Innovation management......Page 80
   5.2.1  Models of innovation......Page 81
  5.3  Intuitive decision making......Page 82
   5.4.1  Methodology......Page 83
   5.4.2  Distillery Farthofer—“Mostello”......Page 84
   5.4.3  Winery H.P. Harrer—Natural wines......Page 86
   5.4.4  Winery Preiss—Unfermented single grape variety juices......Page 87
   5.4.5  Discussion......Page 88
  5.5  Conclusion......Page 90
  Further reading......Page 91
  6.1  Sensory science as a tool for improving competitiveness: An introduction......Page 92
  6.2  Product and process development......Page 93
  6.3  Understanding the consumer......Page 96
  6.4  A case study......Page 97
  6.5  Conclusions......Page 98
  References......Page 100
  Websites......Page 101
  Further reading......Page 102
Part Three: Sustaining the growth: Consumer science and market growth......Page 104
  7.1  Introduction......Page 106
   7.2.1  Sensory analysis as a development strategy......Page 109
   7.3.1  Materials......Page 110
   7.3.2  Methods......Page 111
  7.4  Sensory information, communication strategy and the main activities carried out by the consortia......Page 113
  7.6  Future challenges......Page 114
  References......Page 115
  Further reading......Page 117
  8.1  Introduction......Page 118
   8.1.1  Implicit and explicit methods for studying emotional responses......Page 119
   8.1.2  Neuromarketing tools for understanding consumer emotions......Page 120
   8.2.1  Integration of consumer science methods and consumer neuroscience research......Page 122
   8.3.1  Participants......Page 124
   8.3.3  EEG recording......Page 125
  8.4  Results and discussion......Page 126
  8.5  Conclusion......Page 128
  References......Page 129
 9: Rebranding wine using sensory profiling data: A case study......Page 132
   9.1.2  Methods......Page 134
  9.2  Experimental results......Page 136
  9.3  Expert insights and its implications......Page 141
  Appendix 1......Page 143
  Appendix 2......Page 144
  References......Page 145
  10.2  An outlook for the industry: The healthy trend......Page 146
  10.3  The resveratrol debate......Page 148
  10.4  Consumer orientation......Page 149
  10.5  The response of the market......Page 150
  10.6  Examples of REWs......Page 151
  10.7  Conclusions......Page 153
  References......Page 154
  Further Reading......Page 155
Part Four: Interpreting market dynamics and demand: Consumer science as a means to achieve strategic information......Page 156
  11.1  Introduction......Page 158
  11.2  Method......Page 159
  11.3  Current trends in the Ukrainian wine market based on secondary data......Page 161
  11.4  Primary research of consumer motivation: Survey-based quantitative research......Page 164
  11.5  Primary research of consumer motivation: Key-informant-based qualitative research......Page 167
  11.6  Conclusions......Page 170
  References......Page 171
  12.2  Sustainable wine, consumers’ perceptions and market segmentation......Page 174
   12.2.1  Materials and methods......Page 175
   12.2.2  Results......Page 176
  12.3  Sustainable wine from the winemaker’s perspective......Page 178
   12.3.2  Investing in sustainability......Page 179
   12.3.3  Consumer feedback on sustainable wine......Page 180
  12.4  Conclusion......Page 181
  Appendix......Page 182
  References......Page 183
  13.2  Expertise acquisition and the wine world......Page 184
  13.3  Philosophical considerations of sensory assessments......Page 186
  13.4  Findings and discussion......Page 190
    13.4.1.3  Winery 3......Page 191
    13.4.2.2  Winery 6 and 7......Page 192
  13.5  Conclusions......Page 193
  References......Page 194
  Further Reading......Page 196
  14.1  Introduction......Page 198
  14.2  Objectives, materials and methods......Page 199
  14.3  Results......Page 200
  14.4  Final remarks......Page 205
  References......Page 206
  Further reading......Page 207
Conclusions......Page 208
Index......Page 210
Back Cover......Page 216