Career Opportunities In Advertising And Public Relations (Career Opportunities)

Contents......Page 4
Acknowledgments......Page 6
Foreword......Page 7
How to Use This Book......Page 8
Introduction......Page 9
CORPORATE AND INDUSTRY......Page 14
Brand Manager......Page 15
Assistant Advertising Manager......Page 18
Copywriter......Page 21
Assistant Art Director......Page 24
Graphic Designer......Page 27
Marketing Assistant......Page 30
Marketing Director - Web Site......Page 33
Promotion Coordinator......Page 36
Assistant Public Relations Director......Page 39
Publications Manager......Page 42
Coordinator of Consumer Affairs......Page 45
Customer Relations Representative......Page 48
Community Relations Coordinator......Page 51
Employee Relations Coordinator......Page 54
Trade Show Representative......Page 57
Special Events Coordinator......Page 60
Special Events Assistant......Page 63
Shopping Center/Mall Advertising Manager......Page 66
Shopping Center/Mall Public Relations Manager......Page 69
Art Director, Retail Outlet......Page 72
AGENCIES......Page 76
Account Executive......Page 77
Assistant Account Executive......Page 80
Copywriter......Page 83
Junior Copywriter......Page 86
Copywriter, Direct Response Advertising......Page 88
Media Planner......Page 91
Media Buyer......Page 94
Assistant Media Buyer......Page 97
Market Researcher......Page 100
Research Assistant......Page 103
Assistant Art Director......Page 105
Commerical Artist......Page 108
Computer Graphic Artist......Page 111
Lettering Artist......Page 114
Mechanical Artist......Page 117
Pasteup Artist......Page 119
Broadcast Production Coordinator......Page 121
Assistant Production Manager, Print......Page 124
Traffic Coordinator, Print......Page 127
Assistant Casting Agent......Page 130
Advertising Assistant......Page 133
Intern......Page 136
RADIO AND TELEVISION......Page 140
Advertising Department Copywriter......Page 141
Public Relations Assistant......Page 144
Advertising Salesperson......Page 147
Traffic Manager......Page 150
Traffic Assistant......Page 153
Television Advertising Representative......Page 156
Advertising Sales Assistant......Page 159
Promotion Coordinator......Page 162
Promotion Assistant......Page 165
Television Advertising Graphic Artist......Page 168
Advertising Production Assistant......Page 171
SPORTS AND ENTERTAINMENT
......Page 174
Unit Publicist......Page 175
Press Agent......Page 178
Press Agent Trainee......Page 181
Theatrical Press Agent......Page 184
Theatrical Press Agent Apprentice......Page 187
Professional Sports Team Publicist......Page 190
HOSPITALITY AND TOURISM......Page 194
Hotel Publicist......Page 195
Director of Public Information, Tourism, and Development......Page 198
Hotel Advertising Assistant......Page 201
Nightclub or Restaurant Publicist......Page 204
Restaurant/Club Advertising Manager......Page 206
NONPROFIT AGENCIES......Page 210
Advertising Assistant......Page 211
Copywriter......Page 214
Community Relations/Public Relations Coordinator, Police Department......Page 217
Graphic Artist......Page 220
Assistant Director of Hospital Public Relations......Page 223
Publication Assistant......Page 225
Assistant Director of Fund-Raising and Development......Page 228
Guest Services Coordinator......Page 231
PUBLISHING......Page 234
Promotion Coordinator, Newspapers......Page 235
Public Relations Assistant, Magazines......Page 238
Advertising Sales Representative......Page 241
Community Relations Coordinator......Page 243
Advertising Assistant, Book Publishing......Page 246
Publicity Assistant, Book Publishing......Page 248
FREELANCE AND CONSULTING......Page 250
Public Relations Generalist......Page 251
Freelance Speechwriter......Page 254
Freelance Copywriter......Page 256
Freelance Graphic Artist......Page 258
Placemenet Specialist......Page 260
VIP Coordinator......Page 263
Crisis Management Consultant......Page 265
MISCELLANEOUS OPPORTUNITIES......Page 268
Press Secretary, Government/Political......Page 269
Director of Public Affairs, College\University......Page 272
Sports Information Director, College/University......Page 275
APPENDIXES......Page 278
Appendix 1: Degree Programs......Page 279
Appendix 2: Internships in Advertising and Public Relations......Page 295
Appendix 3: Seminars, Workshops, ETC.......Page 298
Appendix 4: Trade Associations, Unions, and Other Organizations......Page 300
Appendix 5: Advertising Agencies......Page 307
Appendix 6: Public Relations Agencies......Page 310
Appendix 7: Advertising and Public Relations Recruiting Agencies......Page 314
Glossary......Page 319
Bibliography......Page 322
Index......Page 333
About the Author......Page 337