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ویرایش: [4 ed.] نویسندگان: Marianne Hickey, Tony Nader, Tim Williams سری: ISBN (شابک) : 1316648834, 9781316648834 ناشر: Cambridge University Press سال نشر: 2017 تعداد صفحات: [432] زبان: English فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 67 Mb
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در صورت تبدیل فایل کتاب Cambridge HSC Business Studies به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
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Contents About the authors Acknowledgements How to use this resource Case Study: Domino’s Pizza Enterprises Limited Topic 1: Operations Chapter 1 - Role of operations management 1.1 Introduction 1.2 Strategic role of operations management 1.3 Goods and/or services in different industries 1.4 Interdependence with other key business functions End-of-chapter tasks Chapter 2 - Influences 2.1 Introduction 2.2 Globalisation 2.3 Technology 2.4 Quality expectations 2.5 Cost-based competition 2.6 Government policies 2.7 Legal regulation 2.8 Environmental sustainability 2.9 Corporate social responsibility End-of-chapter tasks Chapter 3 - Operations processes 3.1 Introduction 3.2 Inputs 3.3 Transformation processes 3.4 Outputs End-of-chapter tasks Chapter 4 - Operations strategies 4.1 Introduction 4.2 Performance objectives 4.3 New product or service design and development 4.4 Supply chain management 4.5 Outsourcing 4.6 Technology 4.7 Inventory management 4.8 Quality management 4.9 Overcoming resistance to change 4.10 Global factors End-of-chapter tasks Chapter 5 - Operations at Domino’s 5.1 Introduction 5.2 Role of operations management 5.3 Influences 5.4 Operations processes 5.5 Operations strategies End-of-chapter tasks Topic 2: Marketing Chapter 6 - Role of marketing 6.1 Introduction 6.2 Strategic role of marketing goods and services 6.3 Interdependence with other key business functions 6.4 Production, selling and marketing approaches 6.5 Types of markets End-of-chapter tasks Chapter 7 - Influences on marketing 7.1 Introduction 7.2 Factors influencing customer choice 7.3 Consumer laws 7.4 Ethical aspects of marketing End-of-chapter tasks Chapter 8 - Marketing process 8.1 Introduction 8.2 Executive summary 8.3 Situational analysis 8.4 Market research 8.5 Establishing market objectives 8.6 Identifying the target market 8.7 Developing marketing strategies 8.8 Implementation, monitoring and controlling End-of-chapter tasks Chapter 9 - Marketing strategies 9.1 Introduction 9.2 Market segmentation 9.3 Product/service differentiation and positioning 9.4 Products 9.5 Price 9.6 Promotion 9.7 Place/distribution 9.8 People, process and physical evidence 9.9 E-marketing 9.10 Global marketing End-of-chapter tasks Chapter 10 - Marketing at Domino’s 10.1 Role of marketing 10.2 Influences on marketing 10.3 Marketing process 10.4 Marketing strategies End-of-chapter tasks Topic 3: Finance Chapter 11 - Role of financial management 11.1 Introduction 11.2 Strategic role of financial management 11.3 Objectives of financial management 11.4 Interdependence with other key business functions End-of-chapter tasks Chapter 12 - Influences on financial management 12.1 Introduction 12.2 Internal sources of finance 12.3 External sources of finance 12.4 Financial institutions 12.5 Influence of government 12.6 Global market influences End-of-chapter tasks Chapter 13 - Processes of financial management 13.1 Planning and implementing 13.2 Monitoring and controlling 13.3 Financial ratios 13.4 Limitations of financial reports 13.5 Ethical issues related to financial reports End-of-chapter tasks Chapter 14 - Financial management strategies 14.1 Introduction 14.2 Cash flow management 14.3 Working capital management 14.4 Profitability management 14.5 Global financial management End-of-chapter tasks Chapter 15 - Finance at Domino’s 15.1 Role of financial management 15.2 Influences on financial management 15.3 Processes of financial management 15.4 Financial management strategies End-of-chapter tasks Topic 4: Human resources Chapter 16 - Role of human resource management 16.1 Introduction 16.2 Strategic role of human resources 16.3 Interdependence with other key business functions 16.4 Outsourcing End-of-chapter tasks Chapter 17 - Key influences 17.1 Introduction 17.2 Stakeholders 17.3 Legal – the current legal framework 17.4 Economic 17.5 Technological 17.6 Social 17.7 Ethics and corporate social responsibility End-of-chapter tasks Chapter 18 - Processes of human resource management 18.1 Introduction 18.2 The human resource cycle 18.3 Acquisition 18.4 Development 18.5 Maintenance 18.6 Separation End-of-chapter tasks Chapter 19 - Strategies in human resource management 19.1 Introduction 19.2 Leadership style 19.3 Job design 19.4 Recruitment 19.5 Training and development 19.6 Performance management 19.7 Rewards 19.8 Global 19.9 Workplace disputes End-of-chapter tasks Chapter 20 - Effectiveness of human resource management 20.1 Indicators End-of-chapter tasks Chapter 21 - Human resources at Domino’s 21.1 Role of human resource management 21.2 Key influences 21.3 Processes of human resource management 21.4 Strategies in human resource management 21.5 Effectiveness of human resource management End-of-chapter tasks Solutions to end-of-chapter multiple-choice questions Glossary Index