Business Marketing: Text and Cases

Title
Contents
1 The Nature of Business Marketing
2 Unerstanding Business Makets and Environment
3 Organisational Buying and Buying Behaviour
4 Buyer-Seller Relationship
5 Business Marketing Intelligence and Marketing Research
6 Segmenting, Targeting and Positioning in Business Marketing
7 Product and Brand Stratedy
8 New Product Develpoment and Marketing of Business Services
9 Business Marketing Channels and Market Logistics
10 Managing the Personal Selling Function
11 Business Marketing Communications
12 Pricing in Business Marketing
13 Planning, Implementation, and Control in Business Marketing
14 Business-to-Business Marketing Through Electronic Commerce
15 International Business Marketing
Integrated Cases
	1 Sigma Telecom Company
	2 Plastic Technologies (India) Ltd
	3 Alfa Networks
	4 Robo Knon
	5 Electrical Equipment Ltd
	6 Saragam Aluminium Limited
	7 Information Solutions, Inc
	9 Structural Engineering Consultants Ltd
	10 45 India Ltd
	11 IMS Company Ltd
	12 Optotech Systems Pvt Ltd
	13 BT Technologies
	14 Nammura Hotel Ltd
	15 TNM Systems, Inc
	16 NM Technologies Ltd
Glossary
Author Index
Subject Index