Business in Japan: A guide to Japanese business practice and procedure

Front Matter....Pages i-xiv
The Logic Gap....Pages 1-4
Japan’s Unique Group Dynamic....Pages 5-9
Japanese Industries To 1985....Pages 10-21
Japan And The New Industrial Countries Of East Asia....Pages 21-28
Working With Japan’s Free Market Structure....Pages 29-36
Pointers To Success And Failure....Pages 36-39
Japan’s New Superconsumers....Pages 40-56
Rationalising The Distribution System....Pages 57-63
The Value Of Market Research....Pages 63-67
The Role And Application Of Advertising....Pages 68-76
The Japanese Housewife: A Marketing Appraisal....Pages 76-81
Marketing Tailpiece: The ‘Tranny’ And The Fridge....Pages 82-84
The Japanese And Their Changing Economic Environment....Pages 85-94
Foreign Banks In Japan....Pages 94-97
Services Of A Japanese Bank....Pages 98-102
Stocks, Securities And The Brokerage Market....Pages 102-108
Aspects Of Japan’s Business Interrelationships....Pages 109-115
Management Style....Pages 115-130
Japanese Trading Companies In Transition....Pages 131-136
Joint Ventures....Pages 137-155
Business And The Law....Pages 155-162
Setting Up A Small Office....Pages 163-172
Smiths Industries: A European Case-Study....Pages 173-176
Etiquette And Behaviour....Pages 177-183
Check Your Own Check-List....Pages 183-189
Reflections On Relationships....Pages 190-195
Back Matter....Pages 196-210