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دانلود کتاب Business English: Writing in the Global Workplace

دانلود کتاب انگلیسی تجاری: نوشتن در محل کار جهانی

Business English: Writing in the Global Workplace

مشخصات کتاب

Business English: Writing in the Global Workplace

ویرایش:  
نویسندگان:   
سری:  
ISBN (شابک) : 0073545422, 9780073545424 
ناشر: McGraw-Hill Education 
سال نشر: 2008 
تعداد صفحات: 416 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 13 مگابایت 

قیمت کتاب (تومان) : 45,000



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در صورت تبدیل فایل کتاب Business English: Writing in the Global Workplace به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.

توجه داشته باشید کتاب انگلیسی تجاری: نوشتن در محل کار جهانی نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.


توضیحاتی در مورد کتاب انگلیسی تجاری: نوشتن در محل کار جهانی

انگلیسی کسب و کار: نوشتن برای محیط کار جهانی شامل تمام موارد ضروری یک متن انگلیسی تجاری سنتی و موارد دیگر است: رویکرد منحصر به فرد آن ارزش آن را برای دانش آموزان شما افزایش می دهد. 1. دانش‌آموزان به سرعت یاد می‌گیرند که ارزش صحبت کردن و نوشتن انگلیسی تجاری به بازار جهانی ما مربوط می‌شود: فناوری جهان را کوچک‌تر کرده است و تقریباً هر شغل امروزی شامل نوشتن ایمیل و صحبت با مردم از فرهنگ‌های مختلف است. 2. دانش‌آموزان از زبان محلی خود به عنوان سکوی پرشی برای یادگیری انگلیسی تجاری استفاده می‌کنند و متوجه می‌شوند که انگلیسی تجاری بهترین انتخاب در محیط‌های رسمی است و زبان محلی آنها در محیط‌های غیررسمی ارزشمند باقی می‌ماند.انگلیسی تجاری: نوشتن برای محیط کار جهانی i> همچنین رویکرد عملی استفاده از نوشتن را به عنوان ابزاری در پیش می گیرد تا دانش آموزان مهارت های گرامر خود را به کار گیرند: همانطور که مهارت های دستور زبان دانش آموزان شما بهبود می یابد، مهارت های نوشتاری آنها نیز بهبود می یابد. این کتاب ابزارهایی را فراهم می کند که دانش آموزان برای رقابت در بازار کار جهانی امروزی نیاز دارند و دانش آموزان شما ارائه منحصر به فرد آن را انگیزه می بخشند زیرا آنها را به مهارت های قوی هدایت می کند که می توانند برای ارتقاء شغل خود از آنها استفاده کنند.


توضیحاتی درمورد کتاب به خارجی

Business English: Writing for the Global Workplace includes all of the essentials of a traditional Business English text and more: its unique approach enhances its value for your students. 1. Students quickly learn that the value of speaking and writing Business English relates to our global marketplace: technology has made the world smaller, and just about every job today includes writing e-mail and speaking to people from diverse cultures. 2. Students use their own local language as a springboard to learn Business English, discovering that Business English is the best choice in formal environments with their local language remaining valuable in informal ones.Business English: Writing for the Global Workplace also takes the practical approach of using writing as a tool to have students apply their grammar skills: as your students’ grammar skills improve, so do their writing skills. This book provides the tools students need to compete in today’s global job market, and your students will find its unique presentation motivating as it leads them to solid skills they can use to enhance their career.



فهرست مطالب

Tittle
Contents
Unit One LANGUAGE IN CONTEXT
	E-Mail Essentials
	Basic Parts of E-Mail
	E-Mail Format
	CHAPTER One English for Business Today
		Objectives and Learning Inventory
		Section A: What Is English?
			Language Is a System
			Varieties of Standard English
			English Readily Adapts to Change
			Formal English Is the Global Standard
		Section B: What Role Does Local Language Play?
			Formal and Informal Language
			The Bidialectal Approach: Being Versatile with Language
			Language Variety in Your Life
		Section C: Learning Language in Context
			How to Use This Book
			A Problem-Solving Process: Explore, Practice, Apply
			The Challenge of Changing Language Patterns
			Some Techniques to Get You Started
			Practice in Writing Skills: Composing Versus Editing
			Pronunciation Lessons
			Chapter 1 Summary and Checklist
			Chapter 1 End-of-Chapter Activities
	CHAPTER Two Writing Effective Sentences
		Objectives and Learning Inventory
		Section A: What Is the Sentence Core?
			The Verb as Predicate
			The Subject
			The Sentence Core
		Section B: How Do Parts of Speech Work?
			Nouns
			Verbs
			Pronouns
			Prepositions
			Conjunctions
			Adjectives and Adverbs
			Articles: Definite and Indefinite
		Section C: What Is a Sentence?
			Clauses as Fragments
			Phrases as Fragments
			Chapter 2 Summary and Checklist
			Chapter 2 End-of-Chapter Activities
Unit Two ENGLISH IN ACTION
	Memo and E-Memo Essentials
	Communicating With Memos and E-Memos
	Basic Parts of Memos
	E-Memo Templates
	Memos Versus E-Mail
	Three CHAPTER Punctuation
		Objectives and Learning Inventory
		Section A: The Comma
			Basic Comma Rules
			More Comma Rules (Rule 3 Through Rule 12)
		Section B: The Semicolon
			Basic Semicolon Rules
		Chapter 3 Summary and Checklist
		Chapter 3 End-of-Chapter Activities
	CHAPTER Four Verbs at Work
		Objectives and Learning Inventory
		Section A: The Basics About Verbs
			Action Verbs and Linking Verbs
			Subject-Verb Agreement
		Section B: Mood and Tense
			The Subjunctive Mood
			Verb Tense and Consistency
			Language as a System
		Section C: Active Voice
			Voice: Active and Passive
			Real Subjects and Strong Verbs
		Section D: Parallel Structure
			Parallel Structure with Infinitives and Gerunds
			Parallel Structure with Active and Passive Voice
		Chapter 4 Summary and Checklist
		Chapter 4 End-of-Chapter Activities
	CHAPTER Five Pronouns
		Objectives and Learning Inventory
		Section A: Pronoun Case
			How Pronoun Cases Work
			Subjective and Objective Case Pronouns
			Possessive and Reflexive Case Pronouns
		Section B: More On Subjects And Objects
			Pronouns Following the Preposition Between
			Pronouns Following the Conjunction Than
			Difficult Pronouns: Who and Whom
			Difficult Pronouns: Who and That
		Section C: Agreement and Point of View
			Pronouns and Their Antecedents
			Pronoun Viewpoint
		Section D: Collective Nouns and Indefinite Pronouns
			Collective Nouns
			Indefinite Pronouns
		Chapter 5 Summary and Checklist
		Chapter 5 End-of-Chapter Activities
	CHAPTER Six Modifiers
		Objectives and Learning Inventory
		Section A: The Basics—Adjectives and Adverbs
			Modifying Action Verbs With Adverbs
			Using Comparative and Superlative Degrees
			Using Adjectives to Compare
			Avoiding Double Negatives
		Section B: Position of Modifiers
			Avoid Misplaced Modifiers
			Correct Dangling Modifiers
			Place Adverbs Correctly
		Section C: Other Modifiers—Pronouns and Compound Adjectives
			Possessive Pronouns
			Demonstrative Pronouns
			Compound Modifiers
		Section D: Hedges, Emphatics, Fillers, and Tag-Ons
			Hedges and Emphatics
			Fillers and Tag-Ons
		Chapter 6 Summary and Checklist 186–
		Chapter 6 End-of-Chapter Activities
Unit Three PRACTICAL APPLICATIONS
	Business Letter Essentials
	Basic Parts of Letters
	CHAPTER Seven Writing Traps
		Objectives and Learning Inventory
		Section A: Plurals and Possessives
			Nouns as Possessives
			Singular Possessives
			Plural Possessives
			Group Words
			Nouns in Series
			Abbreviations
			Possessives Standing Alone
		Section B: Capitalization
			Proper Nouns versus Common Nouns
			Proper Adjectives
			Articles and Prepositions
			First Words
			Professional Titles
			Organizational Terms
			Hyphenated Words
		Section C: Number Usage
			Basic Number Rules
			Special Number Rules
		Section D: Colons, Dashes, and Ellipses
			The Colon
			Ellipsis Marks
			The Dash
		Chapter 7 Summary and Checklist 222–
		Chapter 7 End-of-Chapter Activities
	CHAPTER Eight Writing Powerful Sentences
		Objectives and Learning Inventory
		Section A: Sentence Style
			Control Sentence Structure
			Control Sentence Length
			Control Sentence Content
			Use the Active Voice
			Be Concise
			Build Old to New Information Flow
			Use Parallel Structure
			Use Conjunctions to Show Relationships
			Bridge Ideas Effectively
		Section B: Tone and Style
			Focus on the “You” Point of View
			Turn Nominals Into Active Verbs
			Use Voice to Control Level of Formality
			Choose Simple Language
			Keep a Positive Focus
			Write in the Affirmative
		Chapter 8 Summary and Checklist
		Chapter 8 End-of-Chapter Activities
	CHAPTER Nine Building Paragraphs
		Objectives and Learning Inventory
		Section A: Cohesive and Coherent Paragraphs
			Cohesive Paragraphs
			Coherent Paragraphs
			Composing and Editing: The Process of Writing Paragraphs
		Section B: The Process of Revising
			Eliminating Empty Information
			Revising Sentences
		Section C: Structure—Beginning, Middle, and End
			Process and Structure
			The PEER Model
		Section D: Transitions and Connectors
			Conjunctions as Connectors
			Transitions to Add Flow
			Phrases as Transitions and Connectors
			Transitional Sentences and Paragraphs
		Chapter 9 Summary and Checklist
		Chapter 9 End-of-Chapter Activities
	CHAPTER Ten Professional Communication
		Objectives and Learning Inventory
		Section A: E-Mail Guidelines
			The When and Why of E-Mail
			The Downside of E-Mail
			E-Mail Guidelines
		Section B: Basic Letters and Messages
			Letters
			Types of Messages
		Section C: Formatting—Special Features and White Space
			Control White Space
			Display Key Ideas with Bullets and Numbers
			Create Headings and Subheadings
			Include Subject Lines
			Incorporate Special Formatting Features and Marks
			Choose Font Size and Color
		Section D: Diversity and Office Etiquette
			What Is Diversity?
			What Is a Corporate Culture?
			Dress for Career Success
			Use Voice Mail Effectively
			Practice Cell Phone Etiquette
			It’s Not Personal—It’s Just Business
		Chapter 10 Summary and Checklist
		Chapter 10 End-of-Chapter Activities
		WRITER’S Reference Manual Contents
		Abbreviations
			Guidelines for Abbreviations
		Addresses (Mailing)
			Addresses in Text
			Inside Addresses
			Addresses on Envelopes
		Affixes (Prefixes and Suffixes)
			Prefixes
			Suffixes
		Articles
			Indefinite Articles: A and An
			Definite Article: The
			Choosing the Correct Article
		Charts
			Bar Charts
			Pie Charts
			Flowcharts and Organization Charts
		Citing Research
			What to Credit
			A Working Bibliography
			Some Common Elements
		Conjunctions
			Adverbial Conjunctions
			Coordinating Conjunctions
			Subordinating Conjunctions
			Correlative Conjunctions
		Determiners
			Numbers as Determiners
		Forms of Address
		Infinitives
			Tips for Using Infinitives
		Instant Messaging
			Guidelines for Instant Messaging
			Text-Messaging Abbreviations
			Smileys
		Latin Terms
		Line Graphs
		Online Addresses
			URL Addresses
			E-Mail Addresses
			Division of Online Addresses
		Percentages
		Plagiarism
		Quantifiers
			Guidelines for Quantifiers
		Soundalikes
		Spelling Rules
			Doubling Final Consonants
			Dropping the Final E
			Dropping the Final Y
			Putting I Before E Except After C
				Changing IE to Y
				Adding Prefixes
		Tables
		Telephone Numbers
			Guidelines for Writing Telephone Numbers
		TextNotes
		Time
			Clock Time
		Word Division
GLOSSARY
INDEX




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