Business Economics

Cover
Contents
1. Economics: An Introduction
	Introduction
	Economics: Meaning and Definitions
	Nature and Scope of Economics
	Basic Economic Problems
	Positive and Normative Economics
	Micro and Macro Economics
	Key Terms and Concepts
	Chapter Summary
	Questions
2. Business Economics: Definition, Nature, Scope and Concepts
	Introduction
	Definitions
	Nature of Business Economics
	Scope of Business Economics
	Role of Business Economists
	Some Important Concepts
	Efficiency
	Time Element
	Key Terms and Concepts
	Chapter Summary
	Questions
3. Demand: Meaning and Determinants
	Introduction
	Demand
	Law of Demand
	Key Terms and Concepts
	Chapter Summary
	Questions
4. Elasticity of Demand
	Introduction
	Elasticity of Demand
	Elasticity of Demand: Measurement
	Factors Determining Elasticity of Demand
	Importance of Elasticity
	Key Terms and Concepts
	Chapter Summary
	Questions
5. Demand Forecasting
	Introduction
	Objectives of Demand Forecasting
	Methods of Demand Forecasting
	Selecting Best Forecasting Method (or) Qualities of Best Forecasting
	Key Terms and Concepts
	Chapter Summary
	Questions
6. Supply: Law, Determinants and Market Equilibrium
	Introduction
	Supply: Meaning and Definition
	Law of Supply
	Elasticity of Supply: Meaning
	Determinants of Supply
	Market Equilibrium or Price Determination
	Key Terms and Concepts
	Chapter Summary
	Questions
7. Theory of Consumer Behaviour: Demand, Diminishing
	Marginal Utility and Equi-Marginal Utility Introduction
	Utility
	Law of Diminishing Marginal Utility
	Law of Equi-Marginal Utility
	Cardinal and Ordinal Utility Theories and Theories of Risk and Uncertainty
	Key Terms and Concepts
	Chapter Summary
	Questions
8. Theory of Consumer Behaviour: Indifference Curve Approach
	Introduction
	Indifference Curve Approach
	Equilibrium Conditions
	Key Terms and Concepts
	Chapter Summary
	Questions
9. Laws of Production
	Introduction
	Production
	Short Run and Long Run
	Total, Average and Marginal Products
	Producer’s Equilibrium
	Key Terms and Concepts
	Chapter Summary
	Questions
10. Cost and Break-Even Analysis
	Introduction
	Cost
	Short Run Cost and Long Run Cost
	Economies of Scale
	Diseconomies of Scale
	Break-Even Analysis
	Key Terms and Concepts
	Chapter Summary
	Questions
11. Market Structure
	Introduction
	Market Structure
	Perfect Competition
	Monopoly
	Monopolistic Competition
	Duopoly
	Oligopoly
	Key Terms and Concepts
	Chapter Summary
	Questions
12. Pricing Techniques
	Introduction
	Price Discrimination
	Cost Plus or Mark-Up Pricing
	Peak-Load Pricing
	Transfer Pricing
	Skimming Price
	Penetration Price
	Key Terms and Concepts
	Chapter Summary
	Questions
13. Managerial Theories of Firm
	Introduction
	Classical Theory of Profit Maximisation
	Transaction Cost Theory of a Firm
	Baumol’s Theory of Sales Maximisation
	Williamson’s Managerial Utility Function
	Marris Growth Maximisation Model
	Cyert and March Behavioural Theory of a Firm
	Key Terms and Concepts
	Chapter Summary
	Questions
Madras University
	(Semester Examination) Business Economics, April 2007
		(Semester Examination) Managerial Economics, April 2007
		(Semester Examination) Business Economics, April 2007
		(Semester Examination) Business Economics, Nov 2006
		(Semester Examination) Business Economics, Nov 2005
		(Semester Examination) Business Economics, Nov 2005
		(Semester Examination) Managerial Economics, Nov 2005
		(Semester Examination) Managerial Economics, Nov 2004
		(Semester Examination) Managerial Economics, April 2002
		(Non-Semester Examination) B.B.A. Business Economics, May 1999
		(Non-Semester Examination) B.B.A. Business Economics, May 1999