دسترسی نامحدود
برای کاربرانی که ثبت نام کرده اند
برای ارتباط با ما می توانید از طریق شماره موبایل زیر از طریق تماس و پیامک با ما در ارتباط باشید
در صورت عدم پاسخ گویی از طریق پیامک با پشتیبان در ارتباط باشید
برای کاربرانی که ثبت نام کرده اند
درصورت عدم همخوانی توضیحات با کتاب
از ساعت 7 صبح تا 10 شب
دسته بندی: تجارت ویرایش: نویسندگان: Paige Baltzan سری: ناشر: McGraw Hill سال نشر: 2017 تعداد صفحات: 609 زبان: English فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 49 مگابایت
در صورت تبدیل فایل کتاب Business Driven Technology به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب فناوری مبتنی بر کسب و کار نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
بر خلاف هر متن دیگر MIS، Business Driven Technology، 7e، ابتکارات تجاری مختلف را مورد بحث قرار می دهد اول و دوم اینکه چگونه فناوری از این ابتکارات حمایت می کند. پیش فرض برای این منحصر به فرد رویکرد این است که ابتکارات تجاری باید انتخاب های فناوری را هدایت کند. هر بحثی در متن ابتدا به نیازهای کسب و کار می پردازد و سپس به فناوری پشتیبانی می کند نیاز دارد. فناوری مبتنی بر کسب و کار به شما این امکان را می دهد که دوره ها را مطابق با آن سفارشی کنید نیازهای شما و دانش آموزان شما تنها با پوشش دادن مفاهیم و موضوعات ضروری در پنج واحد اصلی، در حالی که پوشش عمیق بیشتری را در تجارت و فناوری ارائه می دهد پلاگین ها فناوری مبتنی بر کسب و کار شامل 19 فصل (سازماندهی شده در پنج واحد)، 12 تجارت است پلاگین ها و 11 افزونه فناوری که انعطاف پذیری نهایی را در طراحی محتوا به شما ارائه می دهند. به نیازهای دقیق دوره MIS شما. ساخت منحصر به فرد این متن به شما این امکان را می دهد مفاهیم و موضوعات ضروری را در پنج واحد اصلی پوشش دهید و در عین حال توانایی را برای شما فراهم کند برای سفارشی کردن یک دوره و بررسی موضوعات خاص با جزئیات بیشتر با کسب و کار و فناوری پلاگین ها افزونهها، ماژولهای متنی کاملاً توسعهیافته هستند که شامل نتایج یادگیری دانشآموز، مورد مطالعات، خلاصههای تجاری، و مطالب پایان فصل مانند اصطلاحات کلیدی، فردی و سوالات و پروژه های گروهی و تمرین های مطالعه موردی. ما متوجه هستیم که امروزه مدرسان به توانایی پوشش دادن ترکیبی از موضوعات نیاز دارند دوره های آنها در حالی که برخی از مربیان دوست دارند در سراسر شبکه ها و زیرساخت ها تمرکز کنند در دوره خود، دیگران بر روی اخلاق و امنیت تمرکز می کنند. فناوری کسب و کار محور بود توسعه یافته تا به راحتی با نیازهای شما سازگار شود. هر فصل و افزونه مستقل است بنابراین شما می توانید: ■ هر یا همه فصل ها را مطابق با هدف شما پوشش دهید. ■ هر یک یا همه پلاگین های تجاری را مطابق با هدف شما پوشش دهید. ■ هر یک یا همه پلاگین های فناوری را مطابق با هدف شما پوشش دهید. ■ پلاگین ها را به هر ترتیبی که می خواهید بپوشانید.
Unlike any other MIS text, Business Driven Technology, 7e, discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in the text first addresses the business needs and then addresses the technology that supports those needs. Business Driven Technology offers you the flexibility to customize courses according to your needs and the needs of your students by covering only essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and technology plug-ins. Business Driven Technology contains 19 chapters (organized into five units), 12 business plug-ins, and 11 technology plug-ins offering you the ultimate flexibility in tailoring content to the exact needs of your MIS course. The unique construction of this text allows you to cover essential concepts and topics in the five core units while providing you with the ability to customize a course and explore certain topics in greater detail with the business and technology plug-ins. Plug-ins are fully developed modules of text that include student learning outcomes, case studies, business vignettes, and end-of-chapter material such as key terms, individual and group questions and projects, and case study exercises. We realize that instructors today require the ability to cover a blended mix of topics in their courses. While some instructors like to focus on networks and infrastructure throughout their course, others choose to focus on ethics and security. Business Driven Technology was developed to easily adapt to your needs. Each chapter and plug-in is independent so you can: ■ Cover any or all of the chapters as they suit your purpose. ■ Cover any or all of the business plug-ins as they suit your purpose. ■ Cover any or all of the technology plug-ins as they suit your purpose. ■ Cover the plug-ins in any order you wish.
B R I E F TA B L E O F C O N T E N T S Units: 1. Achieving Business Success Chapter 1: Business Driven Technology Chapter 2: Identifying Competitive Advantages Chapter 3: Strategic Initiatives for Implementing Competitive Advantages Chapter 4: Measuring the Success of Strategic Initiatives Chapter 5: Organizational Structures That Support Strategic Initiatives 2 Exploring Business Intelligence Chapter 6: Valuing and Storing Organizational Information—Databases Chapter 7: Accessing Organizational Information—Data Warehouses Chapter 8: Understanding Big Data and Its Impact on Business 3 Streamlining Business Operations Chapter 9: Enabling the Organization—Decision Making Chapter 10: Extending the Organization—Supply Chain Management Chapter 11: Building a Customer-Centric Organization—Customer Relationship Management Chapter 12: Integrating the Organization from End to End—Enterprise Resource Planning 4 Building Innovation Chapter 13: Creating Innovative Organizations Chapter 14: Ebusiness Chapter 15: Creating Collaborative Partnerships Chapter 16: Integrating Wireless Technology in Business 5 Transforming Organizations Chapter 17: Developing Software to Streamline Operations Chapter 18: Methodologies for Supporting Agile Organizations Chapter 19: Managing Organizational Projects BUSINESS PLUG-INS B1 Business Basics B2 Business Process B3 Hardware and Software Basics B4 MIS Infrastructures B5 Networks and Telecommunications B6 Information Security B7 Ethics B8 Operations Management B9 Sustainable MIS Infrastructures B10 Business Intelligence B11 Global Information Systems B12 Global Trends TECHNOLOGY PLUG-INS T1 Personal Productivity Using IT T2 Basic Skills Using Excel T3 Problem Solving Using Excel T4 Decision Making Using Excel T5 Designing Database Applications T6 Basic Skills Using Access T7 Problem Solving Using Access T8 Decision Making Using Access T9 Designing Web Pages T10 Creating Web Pages Using HTML T11 Creating Gantt Charts with Excel and Microsoft Project Apply Your Knowledge Projects Glossary Notes Index The overall goal of the Technology Plug-Ins is to provide additional information not covered in the text such as personal productivity using information technology, problem solving using Excel, and decision making using Access. These plug-ins also offer an all-in-one text to faculty, avoiding their having to purchase an extra book to support Microsoft Office. These plug-ins offer integration with the core chapters and provide critical knowledge using essential business applications, such as Microsoft Excel, Microsoft Access, and Microsoft Project with hands-on tutorials for comprehension and mastery. Plug- Ins T1 to T12 are located in McGraw-Hill Connect at http://connect.mheducation.com. Plug-In Description T1. Personal Productivity Using IT This plug-in covers a number of things to do to keep a personal computer running effectively and efficiently. The topics covered in this plug-in are: ■ Creating strong passwords. ■ Performing good file management. ■ Implementing effective backup and recovery strategies. ■ Using Zip files. ■ Writing professional emails. ■ Stopping spam. ■ Preventing phishing. ■ Detecting spyware. ■ Threads to instant messaging. ■ Increasing PC performance. ■ Using antivirus software. ■ Installing a personal firewall. T2. Basic Skills Using Excel This plug-in introduces the basics of using Microsoft Excel, a spreadsheet program for data analysis, along with a few fancy features. The topics covered in this plug-in are: ■ Workbooks and worksheets. ■ Working with cells and cell data. ■ Printing worksheets. ■ Formatting worksheets. ■ Formulas. ■ Working with charts and graphics. T3. Problem Solving Using Excel This plug-in provides a comprehensive tutorial on how to use a variety of Microsoft Excel functions and features for problem solving. The areas covered in this plug-in are: ■ Lists ■ Conditional Formatting ■ AutoFilter ■ Subtotals ■ PivotTables T4. Decision Making Using Excel This plug-in examines a few of the advanced business analysis tools used in Microsoft Excel that have the capability to identify patterns, trends, and rules, and create “what-if” models. The four topics covered in this plug-in are: ■ IF ■ Lookup ■ Goal Seek ■ Solver ■ Scenario Manager T5. Designing Database Applications This plug-in provides specific details on how to design relational database applications. One of the most efficient and powerful information management computer-based applications is the relational database. The topics covered in this plug-in are: ■ Entities and data relationships. ■ Documenting logical data relationships. ■ The relational data model. ■ Normalization. T6. Basic Skills Using Access This plug-in focuses on creating a Microsoft Access database file. One of the most efficient information management computer-based applications is Microsoft Access. Access provides a powerful set of tools for creating and maintaining a relational database. The topics covered in this plug-in are: ■ Create a new database file. ■ Create and modify tables. T7. Problem Solving Using Access This plug-in provides a comprehensive tutorial on how to query a database in Microsoft Access. Queries are essential for problem solving, allowing a user to sort information, summarize data (display totals, averages, counts, and so on), display the results of calculations on data, and choose exactly which fields are shown. The topics in this plug-in are: ■ Create simple queries using the simple query wizard. ■ Create advanced queries using calculated fields. ■ Format results displayed in calculated fields. T8. Decision Making Using Access This plug-in provides a comprehensive tutorial on entering data in a well-designed form and creating functional reports using Microsoft Access. A form is essential to use for data entry and a report is an effective way to present data in a printed format. The topics in this plug-in are: ■ Creating, modifying, and running forms. ■ Creating, modifying, and running reports. T9. Designing Web Pages This plug-in provides a comprehensive assessment into the functional aspects of web design. Websites are beginning to look more alike and to employ the same metaphors and conventions. The web has now become an everyday thing whose design should not make users think. The topics in this plug-in are: ■ The World Wide Web. ■ Designing for the unknown(s). ■ The process of web design. ■ HTML basics. ■ Web fonts. ■ Web graphics. T10. Creating Web Pages Using HTML This plug-in provides an overview of creating web pages using the HTML language. HTML is a system of codes that you use to create interactive web pages. It provides a means to describe the structure of text-based information in a document—by denoting certain text as headings, paragraphs, lists, and so on. The topics in this plug-in are: ■ An introduction to HTML. ■ HTML tools. ■ Creating, saving, and viewing HTML documents. ■ Apply style tags and attributes. ■ Using fancy formatting. ■ Creating hyperlinks. ■ Displaying graphics. T11. Creating Gantt Charts with Excel and Microsoft Project This plug-in offers a quick and efficient way to manage projects. Excel and Microsoft Project are great for managing all phases of a project, creating templates, collaborating on planning processes, tracking project progress, and sharing information with all interested parties. The two topics in this plug-in are: ■ Creating Gantt Charts with Excel. ■ Creating Gantt Charts with Microsoft Project.