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ویرایش: 7 Global نویسندگان: Courtland L. Bovée, John V. Thill سری: ISBN (شابک) : 9781292093260, 1292093269 ناشر: Pearson Education Limited سال نشر: 2016 تعداد صفحات: 524 زبان: English فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 44 مگابایت
در صورت تبدیل فایل کتاب Business communication essentials : a skills-based approach به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب ملزومات ارتباطات تجاری: رویکردی مبتنی بر مهارت نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
Business Communication Essentials: A Skills-Based Approach Title Page Copyright Contents in Brief Contents Real-Time Updates—Learn More Preface Dedication Prologue PART 1: Business Communication Foundations Chapter 1: Professional Communication in Today’s Digital, Social, Mobile World LEARNING OBJECTIVES Communication Matters . . . Understanding Why Communication Matters COMMUNICATION IS IMPORTANT TO YOUR CAREER COMMUNICATION IS IMPORTANT TO YOUR COMPANY WHAT MAKES BUSINESS COMMUNICATION EFFECTIVE? Communicating as a Professional UNDERSTANDING WHAT EMPLOYERS EXPECT FROM YOU COMMUNICATING IN AN ORGANIZATIONAL CONTEXT ADOPTING AN AUDIENCE-CENTERED APPROACH Exploring the Communication Process THE BASIC COMMUNICATION MODEL THE SOCIAL COMMUNICATION MODEL The Mobile Revolution THE RISE OF MOBILE AS A COMMUNICATION PLATFORM HOW MOBILE TECHNOLOGIES ARE CHANGING BUSINESS COMMUNICATION Committing to Ethical Communication DISTINGUISHING ETHICAL DILEMMAS FROM ETHICAL LAPSES MAKING ETHICAL CHOICES Communicating in a World of Diversity THE ADVANTAGES AND CHALLENGES OF A DIVERSE WORKFORCE KEY ASPECTS OF CULTURAL DIVERSITY ADVICE FOR IMPROVING INTERCULTURAL COMMUNICATION Using Technology to Improve Business Communication KEEPING TECHNOLOGY IN PERSPECTIVE USING TOOLS PRODUCTIVELY GUARDING AGAINST INFORMATION OVERLOAD RECONNECTING WITH PEOPLE FREQUENTLY Chapter Review and Activities Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Endnotes Chapter 2: Collaboration, Interpersonal Communication, and Business Etiquette LEARNING OBJECTIVES Communication Matters . . . Communicating Effectively in Teams ADVANTAGES AND DISADVANTAGES OF TEAMS CHARACTERISTICS OF EFFECTIVE TEAMS Collaborating on Communication Efforts GUIDELINES FOR COLLABORATIVE WRITING TECHNOLOGIES FOR COLLABORATIVE WRITING GIVING—AND RESPONDING TO—CONSTRUCTIVE FEEDBACK Making Your Meetings More Productive PREPARING FOR MEETINGS CONDUCTING AND CONTRIBUTING TO EFFICIENT MEETINGS PUTTING MEETING RESULTS TO PRODUCTIVE USE USING MEETING TECHNOLOGIES Improving Your Listening Skills RECOGNIZING VARIOUS TYPES OF LISTENING UNDERSTANDING THE LISTENING PROCESS OVERCOMING BARRIERS TO EFFECTIVE LISTENING Improving Your Nonverbal Communication Skills Developing Your Business Etiquette BUSINESS ETIQUETTE IN THE WORKPLACE BUSINESS ETIQUETTE IN SOCIAL SETTINGS BUSINESS ETIQUETTE ONLINE BUSINESS ETIQUETTE USING MOBILE DEVICES Chapter Review and Activities Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Endnotes PART 2: The Three-Step Writing Process Chapter 3: Planning Business Messages LEARNING OBJECTIVES Communication Matters . . . Understanding the Three-Step Writing Process Analyzing the Situation DEFINING YOUR PURPOSE DEVELOPING AN AUDIENCE PROFILE Gathering Information UNCOVERING AUDIENCE NEEDS PROVIDING REQUIRED INFORMATION Selecting the Best Combination of Media and Channels THE MOST COMMON MEDIA AND CHANNEL OPTIONS FACTORS TO CONSIDER WHEN CHOOSING MEDIA AND CHANNELS Organizing Your Message DEFINING YOUR MAIN IDEA LIMITING YOUR SCOPE CHOOSING BETWEEN DIRECT AND INDIRECT APPROACHES OUTLINING YOUR CONTENT BUILDING READER INTEREST WITH STORYTELLING TECHNIQUES Chapter Review and Activities Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Endnotes Chapter 4: Writing Business Messages LEARNING OBJECTIVES Communication Matters . . . Adapting to Your Audience: Being Sensitive to Your Audience’s Needs ADOPTING THE “YOU” ATTITUDE MAINTAINING STANDARDS OF ETIQUETTE EMPHASIZING THE POSITIVE USING BIAS-FREE LANGUAGE Adapting to Your Audience: Building Strong Relationships ESTABLISHING YOUR CREDIBILITY PROJECTING YOUR COMPANY’S IMAGE Adapting to Your Audience: Controlling Your Style and Tone CREATING A CONVERSATIONAL TONE USING PLAIN LANGUAGE SELECTING ACTIVE OR PASSIVE VOICE Composing Your Message: Choosing Powerful Words BALANCING ABSTRACT AND CONCRETE WORDS FINDING WORDS THAT COMMUNICATE WELL Composing Your Message: Creating Effective Sentences CHOOSING FROM THE FOUR TYPES OF SENTENCES USING SENTENCE STYLE TO EMPHASIZE KEY THOUGHTS Composing Your Message: Crafting Coherent Paragraphs CREATING THE ELEMENTS OF A PARAGRAPH DEVELOPING PARAGRAPHS Writing Messages for Mobile Devices Chapter Review and Activities Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Endnotes Chapter 5: Completing Business Messages LEARNING OBJECTIVES Communication Matters . . . Revising Your Message: Evaluating the First Draft EVALUATING YOUR CONTENT, ORGANIZATION, AND TONE EVALUATING, EDITING, AND REVISING THE WORK OF OTHER WRITERS Revising to Improve Readability VARYING SENTENCE LENGTH KEEPING YOUR PARAGRAPHS SHORT USING LISTS AND BULLETS TO CLARIFY AND EMPHASIZE ADDING HEADINGS AND SUBHEADINGS Editing for Clarity and Conciseness EDITING FOR CLARITY EDITING FOR CONCISENESS Producing Your Message DESIGNING FOR READABILITY DESIGNING MESSAGES FOR MOBILE DEVICES Proofreading Your Message Distributing Your Message Chapter Review and Activities Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Endnotes PART 3: Brief Business Messages Chapter 6: Crafting Messages for Digital Channels LEARNING OBJECTIVES Communication Matters . . . Digital Channels for Business Communication MEDIA CHOICES FOR BRIEF MESSAGES COMPOSITIONAL MODES FOR DIGITAL MEDIA CREATING CONTENT FOR SOCIAL MEDIA OPTIMIZING CONTENT FOR MOBILE DEVICES Social Networks BUSINESS COMMUNICATION USES OF SOCIAL NETWORKS STRATEGIES FOR BUSINESS COMMUNICATION ON SOCIAL NETWORKS Information and Media Sharing Sites USER-GENERATED CONTENT SITES CONTENT CURATION SITES COMMUNITY Q&A SITES Email PLANNING EMAIL MESSAGES WRITING EMAIL MESSAGES COMPLETING EMAIL MESSAGES Instant Messaging and Text Messaging UNDERSTANDING THE BENEFITS AND RISKS OF IM ADAPTING THE THREE-STEP PROCESS FOR SUCCESSFUL IM Blogging and Microblogging UNDERSTANDING THE BUSINESS APPLICATIONS OF BLOGGING ADAPTING THE THREE-STEP PROCESS FOR SUCCESSFUL BLOGGING MICROBLOGGING Podcasting Chapter Review and Activities Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Endnotes Chapter 7: Writing Routine and Positive Messages LEARNING OBJECTIVES Communication Matters . . . Strategy for Routine Requests STATING YOUR REQUEST UP FRONT EXPLAINING AND JUSTIFYING YOUR REQUEST REQUESTING SPECIFIC ACTION IN A COURTEOUS CLOSE Common Examples of Routine Requests ASKING FOR INFORMATION OR ACTION ASKING FOR RECOMMENDATIONS MAKING CLAIMS AND REQUESTING ADJUSTMENTS Strategy for Routine Replies and Positive Messages STARTING WITH THE MAIN IDEA PROVIDING NECESSARY DETAILS AND EXPLANATION ENDING WITH A COURTEOUS CLOSE Common Examples of Routine Replies and Positive Messages ANSWERING REQUESTS FOR INFORMATION OR ACTION GRANTING CLAIMS AND REQUESTS FOR ADJUSTMENT PROVIDING RECOMMENDATIONS AND REFERENCES SHARING ROUTINE INFORMATION ANNOUNCING GOOD NEWS FOSTERING GOODWILL Chapter Review and Activities Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Endnotes Chapter 8: Writing Negative Messages LEARNING OBJECTIVES Communication Matters . . . Using the Three-Step Writing Process for Negative Messages STEP 1: PLANNING NEGATIVE MESSAGES STEP 2: WRITING NEGATIVE MESSAGES STEP 3: COMPLETING NEGATIVE MESSAGES Using the Direct Approach for Negative Messages OPENING WITH A CLEAR STATEMENT OF THE BAD NEWS PROVIDING REASONS AND ADDITIONAL INFORMATION CLOSING ON A RESPECTFUL NOTE Using the Indirect Approach for Negative Messages OPENING WITH A BUFFER PROVIDING REASONS AND ADDITIONAL INFORMATION CONTINUING WITH A CLEAR STATEMENT OF THE BAD NEWS CLOSING ON A RESPECTFUL NOTE Sending Negative Messages on Routine Business Matters MAKING NEGATIVE ANNOUNCEMENTS ON ROUTINE BUSINESS MATTERS REJECTING SUGGESTIONS AND PROPOSALS REFUSING ROUTINE REQUESTS HANDLING BAD NEWS ABOUT TRANSACTIONS REFUSING CLAIMS AND REQUESTS FOR ADJUSTMENT Sending Negative Employment Messages REFUSING REQUESTS FOR RECOMMENDATIONS REFUSING SOCIAL NETWORKING RECOMMENDATION REQUESTS REJECTING JOB APPLICATIONS GIVING NEGATIVE PERFORMANCE REVIEWS TERMINATING EMPLOYMENT Sending Negative Organizational News Responding to Negative Information in a Social Media Environment Chapter Review and Activities Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Endnotes Chapter 9: Writing Persuasive Messages LEARNING OBJECTIVES Communication Matters . . . Using the Three-Step Writing Process for Persuasive Messages STEP 1: PLANNING PERSUASIVE MESSAGES STEP 2: WRITING PERSUASIVE MESSAGES STEP 3: COMPLETING PERSUASIVE MESSAGES Developing Persuasive Business Messages FRAMING YOUR ARGUMENTS BALANCING EMOTIONAL AND LOGICAL APPEALS REINFORCING YOUR POSITION ANTICIPATING OBJECTIONS AVOIDING COMMON MISTAKES IN PERSUASIVE COMMUNICATION Common Examples of Persuasive Business Messages PERSUASIVE REQUESTS FOR ACTION PERSUASIVE PRESENTATION OF IDEAS PERSUASIVE CLAIMS AND REQUESTS FOR ADJUSTMENTS Developing Marketing and Sales Messages PLANNING MARKETING AND SALES MESSAGES WRITING CONVENTIONAL MARKETING AND SALES MESSAGES WRITING PROMOTIONAL MESSAGES FOR SOCIAL MEDIA CREATING PROMOTIONAL MESSAGES FOR MOBILE DEVICES MAINTAINING HIGH ETHICAL AND LEGAL STANDARDS Chapter Review and Activities Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Endnotes PART 4: Longer Business Messages Chapter 10: Understanding and Planning Reports and Proposals LEARNING OBJECTIVES Communication Matters . . . Applying the Three-Step Writing Process to Reports and Proposals ANALYZING THE SITUATION GATHERING INFORMATION SELECTING THE RIGHT COMBINATION OF MEDIA AND CHANNELS ORGANIZING YOUR INFORMATION Supporting Your Messages with Reliable Information PLANNING YOUR RESEARCH LOCATING DATA AND INFORMATION EVALUATING INFORMATION SOURCES USING YOUR RESEARCH RESULTS Conducting Secondary Research FINDING INFORMATION AT A LIBRARY FINDING INFORMATION ONLINE DOCUMENTING YOUR SOURCES Conducting Primary Research CONDUCTING SURVEYS CONDUCTING INTERVIEWS Planning Informational Reports ORGANIZING INFORMATIONAL REPORTS ORGANIZING WEBSITE CONTENT Planning Analytical Reports FOCUSING ON CONCLUSIONS FOCUSING ON RECOMMENDATIONS FOCUSING ON LOGICAL ARGUMENTS Planning Proposals Chapter Review and Activities Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Endnotes Chapter 11: Writing and Completing Reports and Proposals LEARNING OBJECTIVES Communication Matters . . . Writing Reports and Proposals ADAPTING TO YOUR AUDIENCE DRAFTING REPORT CONTENT DRAFTING PROPOSAL CONTENT Writing for Websites and Wikis DRAFTING WEBSITE CONTENT COLLABORATING ON WIKIS Illustrating Your Reports with Effective Visuals CHOOSING THE RIGHT VISUAL FOR THE JOB DESIGNING EFFECTIVE VISUALS Completing Reports and Proposals PRODUCING FORMAL REPORTS AND PROPOSALS DISTRIBUTING REPORTS AND PROPOSALS Chapter Review and Activities Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Endnotes Chapter 12: Developing and Delivering Business Presentations LEARNING OBJECTIVES Communication Matters . . . Planning a Presentation ANALYZING THE SITUATION SELECTING THE BEST MEDIA AND CHANNELS ORGANIZING A PRESENTATION Developing a Presentation ADAPTING TO YOUR AUDIENCE CRAFTING PRESENTATION CONTENT Enhancing Your Presentation with Effective Visuals CHOOSING STRUCTURED OR FREE-FORM SLIDES DESIGNING EFFECTIVE SLIDES INTEGRATING MOBILE DEVICES IN PRESENTATIONS Completing a Presentation FINALIZING YOUR SLIDES CREATING EFFECTIVE HANDOUTS CHOOSING YOUR PRESENTATION METHOD PRACTICING YOUR DELIVERY Delivering a Presentation OVERCOMING ANXIETY HANDLING QUESTIONS RESPONSIVELY EMBRACING THE BACKCHANNEL GIVING PRESENTATIONS ONLINE Chapter Review and Activities Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Endnotes PART 5: Employment Messages and Job Interviews Chapter 13: Building Careers and Writing Résumés LEARNING OBJECTIVES Communication Matters . . . Finding the Ideal Opportunity in Today’s Job Market WRITING THE STORY OF YOU LEARNING TO THINK LIKE AN EMPLOYER RESEARCHING INDUSTRIES AND COMPANIES OF INTEREST TRANSLATING YOUR GENERAL POTENTIAL INTO A SPECIFIC SOLUTION FOR EACH EMPLOYER TAKING THE INITIATIVE TO FIND OPPORTUNITIES BUILDING YOUR NETWORK SEEKING CAREER COUNSELING AVOIDING MISTAKES Planning Your Résumé ANALYZING YOUR PURPOSE AND AUDIENCE GATHERING PERTINENT INFORMATION SELECTING THE BEST MEDIA AND CHANNELS ORGANIZING YOUR RÉSUMÉ AROUND YOUR STRENGTHS ADDRESSING AREAS OF CONCERN Writing Your Résumé KEEPING YOUR RÉSUMÉ HONEST ADAPTING YOUR RÉSUMÉ TO YOUR AUDIENCE COMPOSING YOUR RÉSUMÉ Completing Your Résumé REVISING YOUR RÉSUMÉ PRODUCING YOUR RÉSUMÉ PROOFREADING YOUR RÉSUMÉ DISTRIBUTING YOUR RÉSUMÉ Chapter Review and Activities Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Endnotes Chapter 14: Applying and Interviewing for Employment LEARNING OBJECTIVES Communication Matters . . . Submitting Your Résumé WRITING APPLICATION LETTERS FOLLOWING UP AFTER SUBMITTING A RÉSUMÉ Understanding the Interviewing Process THE TYPICAL SEQUENCE OF INTERVIEWS COMMON TYPES OF INTERVIEWS INTERVIEW MEDIA WHAT EMPLOYERS LOOK FOR IN AN INTERVIEW PREEMPLOYMENT TESTING AND BACKGROUND CHECKS Preparing for a Job Interview LEARNING ABOUT THE ORGANIZATION THINKING AHEAD ABOUT QUESTIONS BOOSTING YOUR CONFIDENCE POLISHING YOUR INTERVIEW STYLE PRESENTING A PROFESSIONAL IMAGE BEING READY WHEN YOU ARRIVE Interviewing for Success THE WARM-UP THE QUESTION-AND-ANSWER STAGE THE CLOSE INTERVIEW NOTES Following Up After an Interview FOLLOW-UP MESSAGE MESSAGE OF INQUIRY REQUEST FOR A TIME EXTENSION LETTER OF ACCEPTANCE LETTER DECLINING A JOB OFFER LETTER OF RESIGNATION Chapter Review and Activities Test Your Knowledge Apply Your Knowledge Practice Your Skills Expand Your Skills Improve Your Grammar, Mechanics, and Usage Endnotes APPENDIX A: Format and Layout of Business Documents First Impressions PAPER CUSTOMIZATION APPEARANCE Letters STANDARD LETTER PARTS ADDITIONAL LETTER PARTS LETTER FORMATS Envelopes ADDRESSING THE ENVELOPE FOLDING TO FIT INTERNATIONAL MAIL Memos Reports MARGINS HEADINGS PAGE NUMBERS Endnotes APPENDIX B: Documentation of Report Sources Chicago Humanities Style IN-TEXT CITATION—CHICAGO HUMANITIES STYLE BIBLIOGRAPHY—CHICAGO HUMANITIES STYLE APA Style IN-TEXT CITATION—APA STYLE LIST OF REFERENCES—APA STYLE MLA Style IN-TEXT CITATION—MLA STYLE LIST OF WORKS CITED—MLA STYLE APPENDIX C: Correction Symbols Content and Style Grammar, Mechanics, and Usage Proofreading Marks Handbook of Grammar, Mechanics, and Usage Diagnostic Test of English Skills Assessment of English Skills Essentials of Grammar, Mechanics, and Usage 1.0 Grammar 1.1 NOUNS 1.2 PRONOUNS 1.3 VERBS 1.4 ADJECTIVES 1.5 ADVERBS 1.6 OTHER PARTS OF SPEECH 1.7 SENTENCES 2.0 Punctuation 2.1 PERIODS 2.2 QUESTION MARKS 2.3 EXCLAMATION POINTS 2.4 SEMICOLONS 2.5 COLONS 2.6 COMMAS 2.7 DASHES 2.8 HYPHENS 2.9 APOSTROPHES 2.10 QUOTATION MARKS 2.11 PARENTHESES AND BRACKETS 2.12 ELLIPSES 3.0 Mechanics 3.1 CAPITALIZATION 3.2 UNDERSCORES AND ITALICS 3.3 ABBREVIATIONS 3.4 NUMBERS 3.5 WORD DIVISION 4.0 Vocabulary 4.1 FREQUENTLY CONFUSED WORDS 4.2 FREQUENTLY MISUSED WORDS 4.3 FREQUENTLY MISSPELLED WORDS 4.4 TRANSITIONAL WORDS AND PHRASES Practice Session Answers Answer Keys Index