Business Communication

Preface......Page 6
Contents......Page 8
1.2 Role of Communication in Business
......Page 12
1.3 Definitions of Communication......Page 13
1.4 Purpose of Communication......Page 14
1.5 The Communication Situation......Page 15
1.6 The Communication Process/Cycle......Page 16
Exercise......Page 17
2.1.1 Formal Communication......Page 18
2.1.2 Grapevine/Informal Communication......Page 22
2.2 Barriers of Communication......Page 25
2.3 Principles of Effective Communication......Page 27
2.4 Gateway to Effective Communication......Page 28
2.5.1 Seven Cs of Written Communication......Page 29
2.5.2 Seven Cs of Oral Communication......Page 31
Exercise......Page 32
3.1 Application Letter......Page 34
3.2.1 Contents of a CV/Resume......Page 36
3.2.2 Some Tips for Preparing an Impressive CV......Page 37
3.4 Discussions in Groups
......Page 41
3.4.2 Discussion Skills......Page 42
3.5 Interview......Page 43
3.5.1 Types of Interview......Page 44
3.5.2 Candidate’s Preparation......Page 45
3.5.3 Interviewer Preparation......Page 46
3.5.4 Interview Do’s and Don’ts......Page 47
Exercise......Page 48
4.2 Communication Network......Page 50
4.3 E-Mails......Page 53
4.5 Teleconferencing......Page 54
Exercise......Page 55
5.1.1 Advantages of Oral Communication......Page 56
5.2 Two Sides of Oral Communication......Page 57
5.4 Effective Listening......Page 58
5.5.1 Body Language......Page 60
5.5.2 Paragraph Language......Page 63
6.2 Purpose of Writing......Page 66
6.3 Principles of Effective Writing......Page 67
6.4.2 Masculine Words......Page 68
6.4.5 Writing Effective Sentences......Page 70
6.4.7 Developing Logical Paragraph......Page 71
6.4.8 Overall Tone......Page 72
6.5 Electronic Writing Process......Page 73
Exercise......Page 74
7.1 Business Letters......Page 76
7.1.1 Types of Letter......Page 77
7.1.2 Structure of Business Letter......Page 81
7.1.4 Style of Presentation/Form of Letters......Page 86
7.2.1 Purpose of Writing Memorandums......Page 89
7.2.2 The Memorandum Format......Page 90
7.3 Report Writing......Page 91
7.3.1 Types of Business Reports......Page 92
7.3.4 Preparing a Report......Page 93
7.3.5 Structure of a Report......Page 94
Exercise......Page 98
8.2 The Case Method as a Learning Tool......Page 102
8.3 Types of Case Study......Page 103
8.5 Preparing a Case Study......Page 104
8.6 Approaches to Case Study......Page 107
Exercise......Page 108
9.2 Elements of Presentation......Page 110
9.4 Using Visual Aids......Page 111
9.6 Rehearsal for Presentation
......Page 112
9.7 Tips for an Effective Presentation......Page 113
Exercise......Page 117
10.1 Meetings......Page 118
10.1.1 Meaning, Objectives and Types of Meeting......Page 119
10.1.2 Procedure of Convening A Meeting......Page 120
10.3 Press Releases
......Page 123
10.3.1 Characteristics of A Good Press Release......Page 124
10.4 Press Conference
......Page 125
10.5 Media Interview
......Page 127
10.7 Workshop

......Page 128
10.9 Business Etiquette
......Page 129
Exercise......Page 131
Appendix I: The Case Study Method......Page 132