Business Coaching Handbook: Everything You Need to Be Your Own Business Coach

The Business Coaching Handbook (2008)......Page 1
Table of Contents......Page 6
Acknowledgements......Page 7
The Fun Begins......Page 8
Coaching Simplicity......Page 10
Due Diligence......Page 12
A Special Bonus......Page 13
Disclaimer Notice......Page 14
01: Now Review Now......Page 15
The PACE Exercise......Page 17
Diagnostic Action Box......Page 28
02: The Secrets of Setting Goals......Page 30
Step One: Know what you want......Page 31
Step Two: Be specific......Page 33
Step Three: Set realistic deadlines......Page 34
Step Four: Establish milestones......Page 35
Step Five: Gather resources......Page 36
Step Six: Review and act......Page 37
Diagnostic Action Box......Page 39
03: Time Is Money......Page 41
Diagnostic Time Chart......Page 43
Three easy methods for using to-do lists effectively......Page 46
Actions to defeat time-takers......Page 48
Time Reclaim Chart......Page 49
Fundamentals for Efficient Management of Your Business Time......Page 53
Destroy distractions......Page 55
Delegate or outsource......Page 56
Time control chart......Page 57
Cost your time......Page 59
Diagnostic Action Box......Page 60
04: Typical Customer Profile......Page 62
Three things to remember with your promotions......Page 66
Typical customer public relations......Page 67
Diagnostic Action Box......Page 68
05: From Lead to Sale......Page 70
Have your procedures in place......Page 75
Diagnostic Action Box......Page 85
06: Marketing Magic......Page 87
The Success 'Magic' that You Must Apply to All Your Promotions......Page 89
Diagnostic Action Box......Page 97
07: Your Press Releases......Page 99
Diagnostic Action Box......Page 109
08: The Art of Advertising......Page 111
Advertising Stages......Page 113
Placing your advertising and getting the best deals......Page 115
Getting your press advertisement for free......Page 117
Beyond the printed page......Page 118
Diagnostic Action Box......Page 120
09: Website Marketing......Page 122
Where to start......Page 124
Diagnostic Action Box......Page 129
10: Tactical Socialising......Page 131
The Uncompromising Network......Page 132
Five reasons for tactical socialising......Page 133
Eight tips for being a tactical socialiser......Page 140
Diagnostic Action Box......Page 141
11: Staff Strategies......Page 143
Appraisal......Page 151
Conflict Resolution......Page 152
Diagnostic Action Box......Page 155
12: Challenge Resolution......Page 157
Diagnostic Action Box......Page 165
13: Money Matters......Page 167
How to calculate profit......Page 171
Diagnostic Action Box......Page 176
14: Money from Waste......Page 178
Mistakes Waste......Page 179
Employee Waste......Page 181
Time Waste......Page 184
Stationery/Product Waste......Page 186
Opportunity Waste......Page 187
Cleaning Waste......Page 188
Diagnostic Action Box......Page 189
15: Intellectual Money......Page 191
Intellectual Property Rights......Page 193
Intellectual Assets/Intangible Assets......Page 198
Diagnostic Action Box......Page 200
16: Outsourcing......Page 202
What can be Outsourced?......Page 204
What to Consider......Page 205
Diagnostic Action Box......Page 213
17: Succession Planning......Page 215
Diagnostic Action Box......Page 222
Bibliography......Page 224
Author Resource Guide......Page 225
Index......Page 226