Business and Professional Writing: A Basic Guide - Second Edition

Acknowledgments
Preface
Introduction to Business and Professional Writing
Part I The Basics of Strong Writing
	Chapter 1 Plain Language
		Business Communication versus Academic Writing
		Plain Language
		Exercises
	Chapter 2 The Seven Cs of Good Professional	Communication
		Introduction
		1. Clear
		2. Concise
		3. Concrete and Specific
		4. Complete
		5. Courteous
		6. Coherent
		Exercise: Identifying	Transitions
		7. Constructive
		Conclusion
		Quiz on the Seven Cs
	Chapter 3 The Eighth C: Learning Grammar Language
		Introduction
		Grammar Language
		Parts of Speech
		Sentences and Clauses
		Conjunctions
		Clauses and Conjunctions Determine Punctuation
		Punctuation
		Review of Commas, Semicolons, and Colons
		Quiz on Punctuation
		Grammar Odds and Ends
		Quick Quiz
		Conclusion
		Quiz #1 on Grammar
		Quiz #2 on Grammar
		Quiz #3 on Clauses
	Chapter 4 Copy-Editing
		Introduction: What Is Copy-Editing?
		Using Spellcheck
		Other Copy-Editing Tasks
		Copy-Editing Symbols
		Using a Word Processor for Copy-Editing
		Conclusion
		Copy-Editing 	Exercise
Part II Document Design
	Chapter 5 Basic Document Design
		Introduction: The Importance of Good Document Design
		Modular Design
		Lists
		List Review
		Exercise on Lists
		Headings
		Headings Review
		Graphics
		Graphics Review
		Summing Up
	Chapter 6 Formatting	 for Correspondence
		Introduction
		Memos and Emails
		Memo Exercise
		Letters
		Letter Exercise
		Correspondence	Review
Part III Correspondence
	Chapter 7 Emails and Memos
		Introduction
		Emails and Memos
		Emails
		Memos
		Faxes and Scans
	Chapter 8 Letters: Good	News, Neutral, and Bad News
		Introduction
		Good-News and Neutral Letters
		Bad-News Letters
		Bad-News Letter Review
		Bad-News Letter Exercises
	Chapter 9 Persuasive	Letters
		Introduction
		Three Rhetorical Techniques
		AIDA (Attention, Interest, Desire, Action)
		Persuasive Communication Ethics
		Persuasive Letter Review
		Exercise
Part IV Writing for a Job
	Chapter 10 Cover Letters
		Introduction
		The Cover Letter
		Conclusion
		Exercise
	Chapter 11 Résumés
		Introduction
		Reverse Chronological Résumé
		Functional Résumé
		Combined Chronological and Functional Résumé
		Electronic or Scannable Résumé
		Conclusion
		Exercises
Part V Promotional Materials
	Chapter 12 News Releases
		Introduction
		News Releases
		Exercise
		Follow-Up Questions and Exercises
	Chapter 13 Brochures
		Introduction
		Brochures Are AIDA Documents
		Conclusion
		Exercises
	Chapter 14 Promotion on the Web
		Introduction
		Creating a Website
		Social Media
		Exercise
Part VI Oral Presentations
	Chapter 15 Individual Oral Presentations
		Introduction
		Individual Presentations
		Individual Presentation Checklist
		Exercises
	Chapter 16 Group Presentations
		Introduction
		Preparation
		Content
		Delivery
		Group Presentation Checklist
		Exercise
Part VII Reports
	Chapter 17 Informal	Reports
		INTRODUCTION
		PROGRESS	REPORTS
		PROBLEM-SOLVING	REPORTS
		INCIDENT	REPORTS
		PROPOSAL	REPORTS
		CONCLUSION
		DISCUSSION	QUESTIONS
		Exercises
	Chapter 18 Formal	Reports
		INTRODUCTION
		FORMAL	REPORT	DESIGN
		FORMAL	REPORT	FORMATTING
		FORMAL	PROPOSALS
		SURVEYS
		Exercises	on	Surveys	and	Graphs
		MINUTES
		CONCLUSION
		FORMAL	REPORT	CHECKLIST
		DISCUSSION	QUESTIONS
		Exercise	1:	A	Formal	Proposal	Report
		Exercise	2:	An	Analytical	Report
	Chapter 19 Formal	Proposal	Report	Example
	Chapter 20 Formal Report Example
Appendix Answers to Exercises
	INTRODUCTION
	CHAPTER	1
	CHAPTER	2
	CHAPTER	3
	CHAPTER	4
	CHAPTER	5
	CHAPTER	6
	CHAPTER	8
	CHAPTER	12
Permissions Acknowledgments
Index