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ویرایش: [1 ed.] نویسندگان: Kory Floyd, Peter W. Cardon سری: ISBN (شابک) : 1260514498, 9781260514490 ناشر: سال نشر: 2019 تعداد صفحات: 401 زبان: English فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 34 Mb
در صورت تبدیل فایل کتاب Business and Professional Communication به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب ارتباطات تجاری و حرفه ای نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
دانشجویانی که برای موفقیت در محیط کار امروزی آماده می شوند، نیازمند آموزش قوی در مهارت ها و اصول ارتباطی و همچنین تجربه استفاده از آنها در زمینه های حرفه ای واقع گرایانه هستند. در تجارت و ارتباطات حرفه ای، کوری فلوید و پیتر کاردون تجربه قابل توجهی از دنیای تجارت را در سراسر اصول، مثال ها و فعالیت های متن به کار می برند. آنها اطمینان حاصل می کنند که تئوری ها، مفاهیم و مهارت های مرتبط با رشته ارتباطی به طور کامل نشان داده می شوند. نتیجه برنامهای است که به دانشآموزان کمک میکند تا مهارتهای ارتباطی را هم در زندگی شخصی و هم در زندگی حرفهای خود درک کرده و به کار ببرند. ویژگی "اول مردم" سناریوهای واقع بینانه ای را به دانش آموزان ارائه می دهد که مدیریت آنها حساس، ناراحت کننده یا دشوار است. سپس به دانشآموزان آموزش میدهد که چگونه در آن موقعیتها به طور مؤثر حرکت کنند. این امر به دانشآموزان مهارتهای مشخصی برای حفظ روابط با دیگران در هنگام مواجهه با این مکالمات دشوار میدهد. این متن که در بازار منحصر به فرد است، شامل یک فصل اختصاصی است که بر روی چشم انداز متمرکز است: فرآیندهای ادراک شخص را پوشش می دهد. خطاهای ادراکی رایج؛ سوگیری خودخواهانه و خطای انتساب اساسی؛ خودپنداره؛ و فرآیندهای مدیریت تصویر این امر دانش آموزان را به درک و توجه به دیدگاه های دیگران مجهز می کند. ارتباطات تجاری و حرفه ای همچنین شامل یک فصل اختصاصی است که بر ارتباطات شغلی متمرکز است و دانشجویان را تشویق می کند تا در شبکه سازی شرکت کنند و اولویت ها و نقطه نظرات دیگران را در هنگام جستجوی کار و شروع به تعامل حرفه ای در نظر بگیرند.
tudents preparing to succeed in today's workplace require solid training in communication skills and principles, as well as experience applying them in realistic professional contexts. In Business and Professional Communication, Kory Floyd and Peter Cardon incorporate substantial business-world experience throughout the text's principles, examples and activities. They ensure that the theories, concepts, and skills most relevant to the communication discipline are fully represented. The result is a program that helps students understand and apply communication skills in both their personal and professional lives. The 'People First' feature presents students with realistic scenarios that are sensitive, discomforting, or tricky to manage. It then teaches students how to navigate those situations effectively. This gives students concrete skills for preserving relationships with others as they encounter these difficult conversations. Unique to the market, this text includes a dedicated chapter focused on perspective-taking: covering the processes of person-perception; common perceptual errors; the self-serving bias and the fundamental attribution error; the self-concept; and the processes of image management. This equips students to understand and pay attention to the perspectives of others. Business and Professional Communication also includes a dedicated chapter focused on career communication, encouraging students to engage in networking and to consider the priorities and points of view of others as they seek employment and begin to interact professionally.
Cover Business and Professional Communication DEDICATION ABOUT THE AUTHORS BRIEF CONTENTS A PEOPLE FIRST APPROACH For Instructors For Students ASSOCIATION FOR BUSINESS COMMUNICATION ACKNOWLEDGMENTS CONTENTS CHAPTER 1: Communicating for Professional Success Understanding the Communication Process Six Principles of Communication Elements of the Communication Process CAREER TIP Communication in Professional Networks Networkers Communicate Effectively in Formal Professional Networks Networkers Communicate Effectively in Informal Professional Networks Networkers Employ Many Communication Channels to Stay Connected to Their Networks TECH TIP Networkers Build Broad Professional Communication Networks Cultivating Credibility Credible Communicators Build Trust Credible Communicators Develop Rapport Credible Communicators Listen Actively Credible Communicators Maintain Integrity and Accountability PEOPLE FIRST Credible Communicators Know and Adapt to Their Audiences Characteristics of Successful Communicators Communicating Competently Characteristics of Successful Communicators THE COMPETENT COMMUNICATOR FOCUS ON ETHICS Chapter Wrap-Up A Look Back Key Terms Chapter Review Questions Skill-Building Exercises Endnotes CHAPTER 2: Culture, Diversity, and Global Engagement Appreciating Culture and Human Diversity Culture and Co-culture Race, Ethnicity, and Nationality Socioeconomic Status Disability Status Sex, Gender, and Sexuality Religion Generational Identity Other Elements of Identity and Diversity Conducting Business on a Global Scale Identifying the Ways Cultures Vary CAREER TIP Adapting to Cultural Norms and Customs PEOPLE FIRST Addressing Diversity in an Ethical Manner Honoring Your Own Cultural Values Respecting the Cultural Values and Diverse Backgrounds of Others Seeing Cultures and Diversity as an Opportunity to Learn and Grow Recognizing the Individuality of Others TECH TIP Communicating with Cultural Proficiency Cultivate Cultural Awareness Practice Perspective Taking Avoid Cultural Centrism FOCUS ON ETHICS Adapting to Changing Cultural Norms and Expectations THE COMPETENT COMMUNICATOR Chapter Wrap-Up A Look Back Key Terms Chapter Review Questions Skill-Building Exercises Endnotes CHAPTER 3: Verbal and Nonverbal Messages How People Use Language The Nature of Language Language and Credibility FOCUS ON ETHICS Fostering Effective Verbal Communication Separate Opinions from Factual Claims THE COMPETENT COMMUNICATOR Speak at an Appropriate Level Own Your Thoughts and Feelings Use Powerful Language CAREER TIP Channels of Nonverbal Messages The Face and Eyes Movement and Gestures PEOPLE FIRST Touch Behaviors Vocal Behaviors The Use of Space and Distance Physical Appearance The Use of Time TECH TIP The Use of Artifacts Improving Your Nonverbal Communication Skills Interpreting Nonverbal Communication Expressing Nonverbal Messages Chapter Wrap-Up A Look Back Key Terms Chapter Review Questions Skill-Building Exercises Endnotes CHAPTER 4: Listening and Learning Effective Listening and Learning What Is Listening? The Importance of Listening Effectively THE COMPETENT COMMUNICATOR Stages and Styles of Effective Listening Stages of Effective Listening Types of Listening Overcoming Barriers to Successful Listening Noise Pseudolistening and Selective Attention TECH TIP Information Overload FOCUS ON ETHICS Glazing Over Rebuttal Tendency PEOPLE FIRST Closed-Mindedness Competitive Interrupting CAREER TIP Honing Your Listening and Learning Skills Become a Better Informational Listener Become a Better Critical Listener Become a Better Empathic Listener Chapter Wrap-Up A Look Back Key Terms Chapter Review Questions Skill-Building Exercises Endnotes CHAPTER 5: Perspective Taking How We Perceive Others Perception Is a Process The Circular Nature of Perception We Commonly Misperceive Others’ Communication Behaviors PEOPLE FIRST CAREER TIP Communicating and Explaining Our Perceptions We Explain Behavior through Attributions Avoiding Two Common Attribution Errors How We Perceive Ourselves Self-Concept Defined Awareness of the Self-Concept THE COMPETENT COMMUNICATOR Managing Our Image Communication and Image Management FOCUS ON ETHICS TECH TIP Communication and Face Needs Chapter Wrap-Up A Look Back Key Terms Chapter Review Questions Skill-Building Exercises Endnotes CHAPTER 6: Effective Team Communication Developing Effective Teams Teams Vary in Several Dimensions Teams Go through Four Natural Stages to Reach High Performance Effective Teams Build a Work Culture around Values, Norms, and Goals Evaluating Team Performance FOCUS ON ETHICS Teams Should Focus First and Foremost on Performance Effective Teams Meet Often Effective Teams Embrace Differing Viewpoints and Conflict Effective Teams Learn the Communication Styles and Preferences of Their Members THE COMPETENT COMMUNICATOR CAREER TIP Effective Teams Provide Positive Feedback and Evaluate Their Performance Often Leadership and Decision-Making Styles Leaders Enact Distinct Styles Leaders Manage Conflict Constructively Leaders Avoid Groupthink PEOPLE FIRST Leaders Listen Carefully TECH TIP Principles for Virtual Team Communication Focus on Building Trust at Each Stage of Your Virtual Team Meet in Person at the Launch of the Virtual Team Get to Know One Another Use Collaborative Technologies Choose an Active Team Leader Run Effective Virtual Meetings Chapter Wrap-Up A Look Back Key Terms Chapter Review Questions Skill-Building Exercises Endnotes CHAPTER 7: Effective Meetings Planning for Meetings Ask Essential Questions Create and Distribute an Agenda FOCUS ON ETHICS Running Effective Meetings Begin on Time Create Tradition, Culture, and Variety Set Expectations and Follow the Agenda Encourage Participation and Expression of Ideas Build Consensus and a Plan of Action PEOPLE FIRST Close the Meeting TECH TIP Conducting Effective Online Meetings Learn the Functions and Limitations of Meeting Software Help Participants Use the Meeting Software Decide How to Document and Distribute the Discussion Start the Meeting with Social Chat or a Lively Question Avoid Multitasking CAREER TIP Use Video When Possible Managing Difficult Conversations Case Study Embrace Difficult Conversations Assume the Best in Others Adopt a Learning Stance Stay Calm and Overcome Noise Find Common Ground Disagree Diplomatically Avoid Exaggeration and Either/Or Approaches THE COMPETENT COMMUNICATOR Initiate the Conversation, Share Stories, and Focus on Solutions Chapter Wrap-Up A Look Back Key Terms Chapter Review Questions Skill-Building Exercises Endnotes CHAPTER 8: Career Communication Goal Setting and Intentionality in Career Development TECH TIP Professional Networking Conduct Informational Interviews Attend Job Fairs and Other Career Networking Events Attend Campus Speeches and Other Professional Development Events Join Clubs and Other Professional Interest Groups Volunteer at a Local Nonprofit CAREER TIP Preparing a Résumé and Cover Letter Set Up the Message Structure for Résumés and Cover Letters Pay Attention to Tone, Style, and Design FOCUS ON ETHICS THE COMPETENT COMMUNICATOR Create Chronological and Functional Résumés Preparing Résumés for Electronic Screening Develop a Reference List Construct a Cover Letter PEOPLE FIRST Developing Your Online Professional Persona Provide a Professional Photo Create a Personalized URL Complete the Summary Space Use Multimedia Choose Sections Wisely Manage Your Recommendations and Endorsements Strategically Build a Network of Important Connections Show Some Personality and Be Positive Maintain a Giver Mentality Stay Active on LinkedIn Chapter Wrap-Up A Look Back Key Terms Chapter Review Questions Skill-Building Exercises Endnotes CHAPTER 9: Interviewing Successfully Preparing for a Successful Interview What Is an Interview? Types of Interviews Conducting a Job Search CAREER TIP Displaying Your Best Self during a Job Interview TECH TIP Pay Attention to Appearance and Etiquette Distinguish between Types of Questions Respond Effectively to Interview Questions FOCUS ON ETHICS PEOPLE FIRST Succeed in Web Conference Interviews Do Several Trial Runs Make Sure Your Profile Creates the Right Impressions Look Professional Tidy Your Room or Office Look Directly at the Camera Smile and Express Yourself Nonverbally Use Notes Strategically Avoid Distractions THE COMPETENT COMMUNICATOR Following Up after the Job Interview Sending a Thank-You Note Contacting the Interviewer Chapter Wrap-Up A Look Back Key Terms Chapter Review Questions Skill-Building Exercises Endnotes CHAPTER 10: Writing across Media Creating Effective Emails Use Email for the Right Purposes Ensure Ease of Reading Show Respect for Others’ Time PEOPLE FIRST Protect Privacy and Confidentiality Respond Promptly Maintain Professionalism and Appropriate Formality TECH TIP Manage Emotion and Maintain Civility THE COMPETENT COMMUNICATOR Working on Internal Digital Platforms Follow Your Company’s Digital Communication and Social Media Guidelines CAREER TIP Organize Your Dashboard to Control Your Communication and Information Flow Create a Complete and Professional Profile Use Blogs and Status Updates for Team Communication Use Shared Files to Collaborate Solve Problems with Discussion Forums Writing for External Audiences on Social Media Writing Posts for Your Organization Writing Posts for a Professional Blog General Guidelines for Using Social Media in the Workplace FOCUS ON ETHICS Chapter Wrap-Up A Look Back Key Terms Chapter Review Questions Skill-Building Exercises Endnotes CHAPTER 11: Major Goals for Presentations Know the Types of Professional Presentations Speeches to Inform Speeches to Persuade Speeches to Introduce Group Presentations PEOPLE FIRST Special Occasion Speeches Choose an Appropriate Topic Brainstorm to Identify Potential Topics Identify Topics That Are Right for You Identify Topics That Are Right for Your Audience CAREER TIP Identify Topics That Are Right for the Occasion TECH TIP Analyze Your Audience Age Sex and Sexual Orientation Culture Economic Status FOCUS ON ETHICS THE COMPETENT COMMUNICATOR Physical and Mental Capabilities Political Orientation Consider the Speaking Context Purpose Size Available Time Distractions Prior Knowledge of Your Topic Chapter Wrap-Up A Look Back Key Terms Chapter Review Questions Skill-Building Exercises Endnotes CHAPTER 12: Planning and Crafting Presentations Articulate Your Purpose and Thesis Draft a Purpose Statement CAREER TIP Draft a Thesis Statement FOCUS ON ETHICS Organize the Body of Your Speech Determine Your Main Points Organize Your Main Points Strategically Use Subpoints to Support Your Main Points Creating a Compelling Introduction and Conclusion Craft a Memorable Introduction Create an Effective Conclusion PEOPLE FIRST TECH TIP Using Transitions Effectively Some Transitions Preview and Internally Summarize Some Transitions Are Signposts Some Transitions Are Nonverbal THE COMPETENT COMMUNICATOR Chapter Wrap-Up A Look Back Key Terms Chapter Review Questions Skill-Building Exercises Endnotes CHAPTER 13: Finding Support for Your Presentation Goals Understand Where and Why You Need Support Identify Places Where You Need Research Support Determine the Type of Support You Require Evaluate Supporting Material THE COMPETENT COMMUNICATOR Know Where to Find Information Websites Books CAREER TIP Periodicals and Nonprint Materials Databases Personal Observations Surveys Mastering Presentation Aids Presentation Aids Can Enhance Your Speech Low-Tech Presentation Aids TECH TIP Multimedia Presentation Aids Choosing and Using Presentation Aids Using Supporting Material Ethically Cause No Harm Don’t Commit Intellectual Theft FOCUS ON ETHICS PEOPLE FIRST Chapter Wrap-Up A Look Back Key Terms Chapter Review Questions Skill-Building Exercises Endnotes CHAPTER 14: Rehearsing and Delivering Successful Presentations Choose Your Delivery Format Some Speeches Are Impromptu Some Speeches Are Extemporaneous Some Speeches Are Scripted Some Speeches Are Memorized Recorded Speeches Rehearsing Effective Delivery Visual Elements Affect Delivery CAREER TIP THE COMPETENT COMMUNICATOR Vocal Elements Affect Delivery Cultural Norms Affect Preferred Delivery Styles Managing Public Speaking Anxiety Public Speaking Anxiety Is a Common form of Stress PEOPLE FIRST Public Speaking Anxiety Can Be Debilitating Making Public Speaking Anxiety an Advantage TECH TIP FOCUS ON ETHICS Creating Presence and Projecting Confidence Get Comfortable with Your Audience Choose Words That Focus on People Stay Flexible and Calm Use the Room to Your Advantage Engage Your Audience Chapter Wrap-Up A Look Back Key Terms Chapter Review Questions Skill-Building Exercises Endnotes Glossary Index