Business - Six Deadly Small Business Marketing Secrets

Not Having A Marketing Plan......Page 3
Not Differentiating Your Business From Your Competition......Page 10
MISTAKE NUMBER THREE......Page 15
Not Having a Systematic Referral Generating Program......Page 16
Neglecting to Communicate and Market to Your Current Customers......Page 29
To Get to the Pot of Gold, You Have to Know Where to Mine......Page 30
Focus On Your Best Customers......Page 31
“Business Goes Where Business Is Invited” – A Cas......Page 32
The Prodigal Customer – The Lost 20%......Page 34
Conclusion......Page 36
Don’t make one of the biggest mistakes in the boo......Page 37
“Make Money with OPC \(Other People’s Customers......Page 38
Your Only Limitation is Your Imagination......Page 39
How to Approach Your Soon-to-be Venture Partner......Page 41
Handling Potential Objections......Page 43
Take These Steps to Get Your Joint Venture Going......Page 44
Potential Joint Ventures Are All Around You - Take Your Blinders Off!......Page 45
What is the Principle Objective of Your Small Business?......Page 46
“Any Fool Can Make Soap, It Takes a Clever Man to......Page 47
High Value Activities......Page 48
What Do Bill Gates and Oprah Have In Common......Page 50
Conclusion......Page 51