Building Stakeholder Relations and Corporate Social Responsibility

Cover......Page 1
Contents......Page 6
List of Tables and Figures......Page 8
Acknowledgments......Page 11
Introduction......Page 12
Sources of pressure on businesses......Page 22
Evolution of operational forms......Page 25
Untamed market trends......Page 31
A Galbraithian concept of power......Page 36
Governance......Page 41
Leadership, transparency and management by objectives and participation......Page 44
Is participation a democracy?......Page 47
Shrinking markets – expanding markets......Page 49
Corporate face lift......Page 51
Stakeholders\' rights abuse......Page 54
Social activism and ethical and socially responsible behavior......Page 55
Identity construction as a sense-making exercise......Page 64
Identity as a metaphor......Page 68
Conflicting discourses......Page 74
Reasons for right- and wrong-doing......Page 76
Communication process......Page 77
Research method......Page 82
Identities generated and community relations......Page 93
Organizations: the portrait......Page 97
Identities perceived and the effectiveness of relation-building strategies......Page 99
Local communities: the portrait......Page 100
Mission and vision: corporate identity and business responsibility......Page 109
Business responsibility and the role of stakeholders......Page 121
How organizations engage in social activities......Page 124
How communities see business operations......Page 127
Why some local communities are more special than others......Page 130
The value added of the qualitative approach......Page 134
Identities, arguments and values: consistency of communication as the foundation for relation-building......Page 138
The companies in dialogue with the communities......Page 144
Synthesis......Page 150
Stakeholder relations insights......Page 156
Notes......Page 166
References......Page 186
Appendix......Page 199
Index......Page 232