Building Business Websites with Squarespace 7

Cover
 Copyright
 Credits
 About the Author
 Acknowledgments
 About the Reviewers
 www.PacktPub.com
 Table of Contents
 Preface
 Chapter 1: Setting Up for Success --
Your Website Toolkit
 Understanding the process of making a website
 Understanding website concepts
 Structure
 Functions
 Content
 Aesthetics
 Writing a website plan
 About your business
 Business overview (the ""elevator pitch"")
 Slogan (a.k.a. tagline or strapline)
 Brand image
 About your audience
 Your customers (the site's target audience)
 Primary purpose
 About your website
 Goals
 Functions
 Content
 Integration Site managementAbout this project
 Project team
 Project timelines
 Project budget
 Gathering materials, ideas, and inspiration
 Creating idea boards
 Website inspiration
 Other resources for inspiration
 Creating a sitemap
 Don't make your customers work hard
 Break it down
 Keep it simple
 Consider action words
 Include notes or wireframes
 Gathering raw materials
 Branding
 Logo
 Colors
 Fonts
 Text content
 Photos
 Downloads
 Videos or audio streams
 Summary
 Chapter 2: Getting Started with Squarespace
 Signing up for a Squarespace account
 Finding your way around Squarespace Understanding the Site Manager interfaceUnderstanding Annotations
 Using the Home Menu
 Using the Pages area
 Using the Design area
 Using the Commerce area
 Using the Metrics area
 Comments
 Settings
 Logging in and out of Squarespace
 Logging in
 Logging in by pressing Esc
 Accessing your site's login page
 Logging in via the Squarespace site
 Adjusting basic site settings
 Adding Basic Information
 Setting your site's language and region
 Setting up the SEO options
 Keeping your site private until its launch
 Setting up your subscription plan and billing Choosing the right subscription planSetting up your billing information
 Summary
 Chapter 3: Working with Squarespace Templates
 Understanding Squarespace templates
 Characteristics of a Squarespace template
 Page structure
 Visual style
 Special features
 Choosing the right Squarespace template for your site
 Selecting the best template for your needs
 Step 1: Consider the site's primary purpose and important functions
 Step 2: List the special features that you want
 Step 3: Identify the page structure you like best
 Step 4: Refer back to your brand and content An overview of the different Squarespace templatesBrowsing templates
 Important points to remember when browsing templates
 Using the template's Read Me page
 Trying out a new template for your site
 Installing and previewing a new template
 Choosing your final template
 Fullscreen preview
 The Style Editor
 The Pages panel
 Applying your chosen template to your site
 Making a template live
 Summary
 Chapter 4: Creating Your Site Framework: Pages, Items, Collections, and Navigation
 Understanding Squarespace pages
 Standard page
 Collection Pages
 Cover Page
 Page cluster