Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech)

Contents......Page 6
I: Why Do I Care About Self-Promotion?......Page 18
1 Welcome to the Party......Page 20
What Is Self-Promotion?......Page 22
Personal Branding......Page 23
The Five Universal Objectives of Personal Branding......Page 26
Who Needs Self-Promotion?......Page 32
Meet Our Heroes......Page 34
2 How Do You Fit in the Mix?......Page 36
The Basics of Building Your Personal Brand Story......Page 38
Telling Your Complete Brand Story......Page 44
Do’s and Don’ts of Telling Your Story......Page 46
II: Your Network Is Your Castle—Build It......Page 50
3 Blogging: Telling Your Story......Page 52
What Is Blogging?......Page 54
Why Should You Blog?......Page 56
Choose Your Blogging Platforms......Page 58
Setting Up a Blog......Page 64
Getting Inspired......Page 66
What Should You Write About?......Page 67
How to Write a Blog Post......Page 70
Writing for Readers Versus Writing for Search Engines......Page 72
How Often Should You Post?......Page 73
How Long Should Your Posts Be?......Page 74
But My Posts Are Too Long......Page 75
Search Engine Optimization Through Blogging......Page 76
How Does This Apply to Our Four Heroes?......Page 77
Do’s and Don’ts of Blogging......Page 79
A Final Note on the “Rules” of Blogging......Page 80
4 LinkedIn: Networking on Steroids......Page 82
The Basics of LinkedIn......Page 84
Ten Do’s and Don’ts of LinkedIn......Page 99
5 Twitter: Sharing in the Conversation......Page 104
Why Should You Use Twitter?......Page 105
What Can Twitter Do for You?......Page 106
How Do You Use Twitter?......Page 108
Applications for Twitter Domination......Page 113
What Should You Tweet (and What Shouldn’t You?)......Page 118
Do’s and Don’ts While Using Twitter......Page 121
How Does This Chapter Apply to Our Four Heroes?......Page 122
6 Facebook: Developing a Community of Friends......Page 124
Why Should You Use Facebook?......Page 125
What Can Facebook Do for You?......Page 126
What You Should Know First About Facebook......Page 128
Working with Your Personal Page Privacy Settings......Page 133
Working with Your Customized URL......Page 135
How Can I Use a Professional Page for Personal Branding?......Page 136
Using Insights to Track Your Content Growth......Page 137
Setting Up Your Professional Page......Page 139
Top Five Tips for Using Facebook......Page 140
Ten Do’s and Don’ts of Facebook......Page 142
7 Bringing It All Together: Launching Your Brand......Page 146
What Is a Personal Brand Campaign?......Page 148
How Do Our Heroes Build Their P&T Statement?......Page 150
Why Is a Personal Brand Campaign Important?......Page 153
Building Your Personal Brand Campaign......Page 154
Unique Ways to Launch Your Branding Campaign......Page 158
How Should Our Heroes Launch Their Brands?......Page 160
Do’s and Don’ts of Launching Your Personal Brand......Page 161
8 Measuring Success: You Like Me,You Really Like Me!......Page 164
What Should You Measure?......Page 166
How Should You Measure?......Page 170
Ten Tools to Use for Measurement......Page 181
Effectively Measuring Your Personal Brand......Page 182
How Can Our Heroes Use Analytics and Measurement?......Page 183
Do’s and Don’ts for Analytics and Measurement......Page 184
III: Promoting Your Brand in the Real World......Page 186
9 How to Network: Hello,My Name Is.........Page 188
Why Should I Bother Networking?......Page 190
A Networking Case Study: Starla West......Page 191
The Rules of Networking......Page 192
Network with Your Competition......Page 198
Three Types of Networking......Page 199
Do’s and Don’ts of Networking......Page 214
How Would Our Heroes Network?......Page 216
10 Public Speaking: We Promise You Won’t Die......Page 218
Case Study: Hazel Walker, The Queen of Networking......Page 220
But I Hate Speaking in Public......Page 221
Overcoming Your Fear of Public Speaking......Page 222
Finding or Creating Your Own Speaking Niche......Page 224
How to Start Your Speaking Career......Page 226
Identify Speaking Opportunities......Page 228
How Does This Apply to Our Four Heroes?......Page 235
Giving Your Talk......Page 236
Important Technology Tips for Presenters......Page 238
Miscellaneous Tips, 140 Characters or Less......Page 242
11 Getting Published: I’m an Author!......Page 244
Why Should I Become a Writer?......Page 246
Publication Opportunities......Page 247
Build Your Personal Brand with Your Writing......Page 254
Paying Your Dues......Page 261
Do’s and Don’ts of Writing for Publication......Page 263
How Can Our Heroes Turn to Writing for Publication?......Page 264
12 Personal Branding: Using What You’ve Learned to Land Your Dream Job......Page 266
Using Your Network to Find a Job......Page 268
Creating a Resume......Page 273
Don’t Rely on the Job Boards......Page 280
Skip HR Altogether, and Work Your Network......Page 283
A Social Media Case Study......Page 286
Job Searching Tips in 140 Characters......Page 288
B......Page 290
C......Page 291
F......Page 292
H......Page 293
L......Page 294
N......Page 295
P......Page 296
S......Page 298
T......Page 299
W-Z......Page 300