دسترسی نامحدود
برای کاربرانی که ثبت نام کرده اند
دانلود کتاب Brand Aid: Shopping Well to Save the World
دانلود کتاب کمک به برند: برای نجات جهان خوب خرید کنید
مشخصات کتاب
Brand Aid: Shopping Well to Save the World
ویرایش:
نویسندگان: Lisa Ann Richey and Stefano Ponte
سری: a Quadrant book
ISBN (شابک) : 9780816665464
ناشر: University of Minnesota Press
سال نشر: 2011
تعداد صفحات: 272
زبان: English
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 7 مگابایت
قیمت کتاب (تومان) : 49,000
در صورت تبدیل فایل کتاب Brand Aid: Shopping Well to Save the World به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب کمک به برند: برای نجات جهان خوب خرید کنید نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
توضیحاتی در مورد کتاب کمک به برند: برای نجات جهان خوب خرید کنید
توضیحاتی درمورد کتاب به خارجی
A critical account of the rise of celebrity-driven “compassionate consumption” “Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of “compassionate consumption.” Campaigns like Product RED and its precursors, such as Lance Armstrong’s Livestrong and the pink-ribbon project in support of breast cancer research, advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it through familiar and highly effective media representations. Using Product RED as its focal point, this book explores how corporations like American Express, Armani, Gap, and Hallmark promote compassionate consumption to improve their ethical profile and value without significantly altering their business model, protecting themselves from the threat to their bottom lines posed by a genuinely engaged consumer activism. Coupled with the phenomenon of celebrity activism and expertise as embodied by Bono, Richey and Ponte argue that this “causumerism” represents a deeply troubling shift in relief efforts, effectively delinking the relationship between capitalist production and global poverty. Awards Choice Outstanding Academic Title
فهرست مطالب
Preface Introduction: Product (RED) and the Reinvention of International Aid 1. Band Aid to Brand Aid: Celebrity Experts and Expert Celebrities 2. The Rock Man’s Burden: Vanity, Value, and Virtual Salvation 3. Saving Africa: AIDS and the Rebranding of Aid 4. Hard Commerce: Corporate Social Responsibility for Distant Others 5. Doing Good by Shopping Well: The Rise of “Causumer” Culture Conclusion: Celebrities, Consumers, and Everyone Else Notes Works Cited Index
نظرات کاربران
کتاب های تصادفی
دانلود کتاب Drug Interactions in s: Mechanisms and Models of Drug Interactions
دانلود کتاب At Home and Under Fire: Air Raids and Culture in Britain from the Great War to the Blitz
دانلود کتاب Belonging and becoming: creating a thriving family culture
دانلود کتاب The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them
