Boutique Baby Photography: The Digital Photographer's Guide to Success in Maternity and Baby Portraiture

Copyright......Page 3
Table of Contents......Page 4
About the Author......Page 7
Introduction......Page 8
What is Boutique Photography?......Page 10
1. What Women Want......Page 12
Benefits, Not Features......Page 13
Make It Personal......Page 16
Make Everyone Feel Special......Page 17
2. Building Your Business......Page 18
SWOT Analysis......Page 19
The Middle Tier Client......Page 21
Just Because You Can Doesn’t Mean You Should......Page 23
Get Organized......Page 27
Adapting in Hard Times......Page 30
Patience Is a Virtue......Page 32
3. Marketing 101......Page 33
Before You Regret It......Page 35
Become Your Own Advertising Agency......Page 36
ATL Advertising......Page 38
Marketing (Pull), Not Advertising (Push)......Page 39
The Three-Month Sales Cycle......Page 41
4. Maximizing Your Web Site......Page 42
Web Site Design Basics......Page 44
Step 1: Select Keywords......Page 46
Step 2: Build Content......Page 47
Step 3: Incorporate Keywords Correctly......Page 50
Black Hat Techniques......Page 51
Not Recommended Practices......Page 53
White Hat Techniques......Page 54
Let’s Talk About Flash......Page 55
sidebar: nine tips for better search engine positioning......Page 57
Directory Advertising......Page 60
The Yellow Pages......Page 61
sidebar: Nine tips for better web site design......Page 62
Facebook......Page 64
Blogs......Page 71
The WOM Effect (Word of Mouth)......Page 74
Press Releases......Page 75
Business Cards......Page 78
Public Displays......Page 79
6. The Operational Process......Page 81
Keep It Tidy......Page 82
Offer Something Different......Page 83
A Process That Works......Page 84
1. The First Interaction......Page 85
2. The Design Session or Consultation......Page 86
3. The Photo Session......Page 88
4. The Ordering or Viewing Appointment......Page 89
sidebar: Proselect......Page 91
5. The Pick-Up Appointment......Page 93
A Production Checklist......Page 94
7. Maternity Portraits......Page 96
The Ideal Time......Page 97
Hair, Nails, and Makeup......Page 98
sidebar: Easy Steps for Flawless Makeup......Page 99
Flattering Posing......Page 102
Zorro Lighting......Page 103
Snap, Crackle, Pop Lighting......Page 105
Profile Lighting......Page 106
In-Hospital Birth Service......Page 109
Clothing Choices......Page 113
Accidents Will Happen!......Page 117
What to Do When Baby Cries......Page 118
Posing for Relationship Imagery......Page 119
Baby’s First Year: The Milestone Bundle......Page 121
The Newborn Session......Page 122
sidebar: ideas for newborn poses......Page 124
The Three-Month Session......Page 125
The Six-Month Session......Page 127
The Nine-Month Session......Page 131
The One-Year Session......Page 134
Album Collections......Page 135
9. Portraits of Toddlers and Kids......Page 138
Wardrobe Planning......Page 139
sidebar: Tips for successful sessions......Page 140
Stay in Control......Page 141
Give Them Some Choice......Page 142
It’s 80 Percent Psychology......Page 143
Twenty Minutes or Less......Page 145
Bribery Works!......Page 146
10. Building Your Love Brand......Page 147
Birthday Cards......Page 148
Lifetime Portrait Program......Page 150
Establishing the Value of Photography......Page 151
Now I Lay Me Down to Sleep......Page 153
Mothering Across Continents......Page 155
Vendors......Page 156
Index......Page 158
Back Cover......Page 161