Blogging All-in-One For Dummies

Introduction 1  Book I: Joining the Blogosphere  7 Chapter 1: Joining the Blogosphere 9 Chapter 2: Preparing to Start and Write a Blog 29 Chapter 3: Blogging Basics 43 Chapter 4: Blogging Rules and Ethics 65 Book II: Niche Blogging  79 Chapter 1: Understanding Niche Blogging 81 Chapter 2: Benefi ting from a Niche Blog Approach 95 Chapter 3: Choosing Your Niche 105 Chapter 4: Writing for Your Niche 127 Book III: Corporate and Business Blogging  147 Chapter 1: Starting a Business Blog 149 Chapter 2: Developing a Business Blog Marketing Plan 175 Chapter 3: Choosing Business Bloggers 195 Chapter 4: Writing a Business Blog 213 Chapter 5: Keeping Yourself and Your Company out of Trouble 225 Book IV: Choosing a Blogging Application  239 Chapter 1: Choosing a Blogging Application 241 Chapter 2: Finding the Right Blogging Application 251 Chapter 3: Taking a Look at WordPress 269 Chapter 4: Using Google Blogger 299 Chapter 5: Understanding TypePad 327 Chapter 6: Blogging with Tumblr 355 Book V: Blogging Tools  375 Chapter 1: Search Engine Optimization 377 Chapter 2: Measuring Blog Performance 393 Chapter 3: Editing and Finding Images 409 Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, and Syndication 427 Chapter 5: Blogging on the Go 441 Chapter 6: Creating a Podcast 451 Chapter 7: Creating a Vlog 469 Book VI: Promoting and Growing Your Blog  485 Chapter 1: Secrets to Blogging Success 487 Chapter 2: Building Community 495 Chapter 3: Social Networking 503 Chapter 4: Social Bookmarking 517 Chapter 5: Inviting or Being a Guest Blogger 529 Chapter 6: Hosting Blog Contests 539 Book VII: Making Money from Your Blog  551 Chapter 1: Blog Advertising 101 553 Chapter 2: Publishing Contextual Ads 561 Chapter 3: Using Text Link Ads 575 Chapter 4: Placing Impression Ads 583 Chapter 5: Making Money with Affi liate Advertising 589 Chapter 6: Publishing Sponsored Reviews and Paid Posts 603 Chapter 7: Merchandising for Profit 613 Chapter 8: Displaying Ads in Your Blog\'s Feed 621 Chapter 9: Selling Ad Space Directly 629 Chapter 10: Benefi ting from Indirect Monetization Opportunities 641 Book VIII: Microblogging with Twitter  649 Chapter 1: Getting the Short Story with Microblogging 651 Chapter 2: Getting Started with Twitter 659 Chapter 3: Getting More out of Twitter 679 Chapter 4: Using Third-Party Twitter Applications 699 Glossary  713 Index  723