Beyond Hofstede: Culture Frameworks for Global Marketing and Management

Front Matter....Pages i-xvi
Front Matter....Pages 1-1
Going Beyond Hofstede: Why We Need to and How....Pages 3-15
Front Matter....Pages 17-17
So What Kind of Atheist Are You? Exploring Cultural Universals and Differences....Pages 19-39
Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research....Pages 40-60
Culture Theories in Global Marketing: A Literature-Based Assessment....Pages 61-77
Front Matter....Pages 79-79
Culture in Context: New Theorizing for Today’s Complex Cultural Organizations....Pages 81-100
Reflexive Culture’s Consequences....Pages 101-122
Front Matter....Pages 123-123
Impact of Context on Cross-Cultural Research....Pages 125-145
Conceptualizing Culture as Communication in Management and Marketing Research....Pages 146-180
Cultural Influence on Consumer Motivations: A Dynamic View....Pages 181-197
Front Matter....Pages 199-199
Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-German MNC....Pages 201-221
Using Mental Models to Study Cross-Cultural Interactions....Pages 222-244
Front Matter....Pages 245-245
Reflexive Considerations of Culture Theories in Global Marketing....Pages 247-277
Back Matter....Pages 278-287