Bending Opinion: Essays on Persuasion in the Public Domain

Cover......Page 1
Bending Opinion......Page 2
Contents......Page 6
Introduction......Page 10
part i Fundamentals of Rhetoric
......Page 24
1 Deliberation, Free Speech and the Marketplace of Ideas......Page 26
2 Rhetoric, Classicism and Democracy:The Conveyance of Moral and Political Values in Late Antique Rhetorical Education......Page 50
3 Melody and Rhythm in Ancient Political Discourse On How Emotions Induce Persuasion......Page 62
4 Generalizing Stasis Theory for Everyday Use......Page 82
5 Rhetoric and Argumentation......Page 96
part ii The Rhetoricof Verbal Presentation......Page 116
6 Generalizing about the Persuasive Effects of Message Variations: The Case of Gain-Framed and Loss-Framed Appeals......Page 118
7 The Contribution of Praeteritio to Arguers’ Strategic Maneuvering in the Argumentation Stage of a Discussion......Page 134
8 Limits and Effects of Reductio ad Absurdum Argumentation......Page 144
9 Professionalizing Speech Production Changes in 15 Years of Ministerial Speeches......Page 160
10 The Correlation between Style and Argument in Newspaper Columns......Page 186
part iii Rhetoric and the Media......Page 202
11 If This Goes On …: The Rhetorical Construction of Future Problems......Page 204
12 Exploring Everyday Ethos Ethos Techniques in Online Discussions about Extraordinary Experiences......Page 220
13 The Popular Virgin and the Wolf in Sheep’s Clothing: A Case Study of the Imaging of Victims and Offenders......Page 242
14 “Conceptual and Fanciful” or “A Depiction of Reality”: Exploiting Visual Modality to Claim Environmental Ethos in uk Advertizements for Automotive and Energy Companies(2007-2008)......Page 272
part iv Rhetoric and Politics......Page 290
15 Rhetoric and the (Re)Constitution of Collective Identity: The Example of Poland......Page 292
16 Symbolic Power: Political Rhetoric in a State of Exception......Page 308
17 Do New Parties Bring Personalization,a Narrow Issue Agenda and Populist Rhetoric?Evidence from Dutch Election Campaign Coverage from 1998 to 2006......Page 328
18 Parliamentary Debate and Political Culture: The Dutch Case......Page 350
part v The Rhetoric of Topoi......Page 372
19 Talking about Sustainability: Responses to Frames in Persuasive Messages about Sustainable Agriculture and Food......Page 374
20 Responding to Expert Arguments Emerging Lay Topoi in Focus Group Interviews on gm Crops......Page 396
21 Speaking of Terror: Challenging Norms of Rhetorical Citizenship in Danish Public Discourse......Page 408
22 Strategic Maneuvering with Linguistic Arguments in the Justification of Judicial Decisions......Page 424
Contributors......Page 442
Index......Page 444