Beiersdorf: The Company behind the Brands NIVEA, tesa, Hansaplast & Co

Contents
Introduction
1. Paul Beiersdorf. The “laboratory of dermatotherapeutic preparations” and the beginnings of the company
2. Leukoplast, Pebeco & Nivea. Branded products for the whole world
3. Reorganization and a fresh start. Trademark conflicts, new products, and new emergencies
4. Boycott, commercial success, and war economy
5. Products for everyone. Reconstruction, economic miracle, and a fresh start abroad
6. Strategic divisionalization. cosmed, pharma, medical, and tesa
7. Focusing on skin – worldwide
Afterword for academic readers
Appendix
	Notes
	Table 1: P. Beiersdorf & Co., 1890 to 1920 (in 1,000 marks)
	Table 2: P. Beiersdorf & Co. A G, 1924 to 1948 (in 1.000 RM)
	Table 3: P. Beiersdorf & Co. A G or Beiersdorf A G, 1949 to 1990, and Group sales 1953 to 1990 (in million DM)
	Table 4: Beiersdorf Group, 1989 to 2017 (in million Euro)
	Supervisory Board of Beiersdorf A G, 1922 to 2004
	Executive Board of Beiersdorf A G, 1922 to 2004
	List of Sources
	Bibliography
	Index of Persons
	Index of Companies and Public Institutions
	Index of Brands
About the Book
About the Author