behind THE CLOUD a theory of the private without mystery.

Contents
List of Figures
1: Introduction: Behind the Cloud
	1.1	 On the Changing Relationship Between Privacy and Secrecy in the Digital Age
	1.2	 Facets of Change: Privacy Without Secrecy on Three Levels
	1.3	 Digital Promises: Masters of the Universe with Secret Weaknesses
	1.4	 Distinction from Cases Not Dealt with
	1.5	 Does the Digital Age Still Need Theory?
	References
Part I: The Secret Private: Introduction and Derivation
	2: “Privacy Is Dead”: How Could It Come to This?
		2.1	 What Is the Private Sphere?
		2.2	 The Secret Private: Three Types
			2.2.1	 God Sees Everything: Transcendent Analogous Omniscience
			2.2.2	 “Secret Privates”: Immanent Analogical Self-Knowledge
			2.2.3	 “Privacy Without Secrecy”: Immanent Digital Omniscience
			2.2.4	 Encroachments on the Secret Private in Digital Omniscience
		2.3	 Mass Society as a Social Precondition of Immanent-Digital Omniscience
			2.3.1	 Historical Materialism and De-individualization
			2.3.2	 The Drive towards Individualisation: Counterculture, Rebel Sell and Digitalisation
			2.3.3	 Summary: Digital, Individualised Mass Society and the Abolition of the Secret Private Sphere
		References
Part II: Symptoms of the Structural Change of the Private
	3: Showcasing Digital Omniscience in Everyday Life
		3.1	 Driving a Taxi
			3.1.1	 “Hello Taxi!”
			3.1.2	 TaxiApp
			3.1.3	 Uber
		3.2	 Overnight Stay
			3.2.1	 The Middle-Class Bedroom
			3.2.2	 Overnight Stay in the Boarding House
			3.2.3	 Airbnb
		3.3	 Celebrating and Eating
			3.3.1	 ‘Everyone Brings Something’
			3.3.2	 Running Dinner
			3.3.3	 Food and Party
		3.4	 Sharing
			3.4.1	 St Martin: Sharing out of Religious Conviction
			3.4.2	 Collaborative Consumption: Sharing for a Better World
			3.4.3	 Sharing Economy: Sharing as a Business Case
		3.5	 Tying up
			3.5.1	 The Village Fete
			3.5.2	 Speed Dating
			3.5.3	 Parship
		3.6	 Advertising and Recommendations
			3.6.1	 Billboard, Newspaper Advertisement and Personal Recommendation
			3.6.2	 Quota Boxes and Direct Marketing
			3.6.3	 Integrated Personalised Advertising: AdWorks and Spying Billboards
		3.7	 Surveillance
			3.7.1	 The Village Policeman
			3.7.2	 Video Surveillance/CCTV
			3.7.3	 Widespread Access to Private Communications: General Surveillance
		3.8	 Work and Employment
			3.8.1	 Natural Working Rhythm
			3.8.2	 The Time Clock
			3.8.3	 Smartphone Tracking by the Boss
		3.9	 Election and Political Advertising
			3.9.1	 The Secret Ballot and the Election Poster
			3.9.2	 Voting Machines and Civil Dialogue
			3.9.3	 Obama and Pandora
		3.10	 Networks
			3.10.1	 Pinboard
			3.10.2	 Analogue-Digital Information Networks
			3.10.3	 The Powerful Digital Network
		3.11	 Payment and Digital Currencies
			3.11.1	 Cash
			3.11.2	 Credit Card
			3.11.3	 Cryptocurrency
		3.12	 Books and e-Books
			3.12.1	 One Edition, One Word
			3.12.2	 Zeros and Ones Are Patient: Books and e-Books in Peaceful Co-Existence
			3.12.3	 E-Books: When the Reader Reads the Reader
		3.13	 Sexuality and the Internet: The Incognito Illusion
			3.13.1	 Adult Entertainment from the Station Bookshop
			3.13.2	 When Pictures Learned to Surf
			3.13.3	 The Incognito Illusion, Fitness Trackers and Bedside Bugs
		References
Part III: Theory of a Structural Change of the Private
	4: The Private Sphere Changes: A Consequence of Digitalization
		4.1	 Economic Structural Change of the Private Sector
			4.1.1	 Political and Personal Significance of the Economy and Its Digitalisation
			4.1.2	 Economic Use of Personal Information
			4.1.3	 The Secret Private as a Business Case: Seamless Products and Platform Capitalism
			4.1.4	 The Shaping of the Secret Private by Companies
		4.2	 Political Structural Change of the Private Sector
			4.2.1	 Intrusion of Politics into the Secret Private Sphere of Citizens
			4.2.2	 Mixing Politics and Economics Through the Use of the Secret Private Sphere
			4.2.3	 Opposition to the Political Domination of the Private Sphere
			4.2.4	 Democratic-Legislative Updating of the Concept of Privacy
		4.3	 Social Structural Change of the Private Sphere
			4.3.1	 More Exchange, Less Self-Determination: Informational Heteronomy
			4.3.2	 New Social Spaces: Digital Intentionality and Self-Policing
				4.3.2.1 Digital Intentionality
				4.3.2.2 Self-Policing Instead of the Right to Be Forgotten
		References
	5: Summary: Thoughts in a Digital World: Free, but no Longer Secret
		5.1	 Typology of the Secret Private
		5.2	 Symptoms and Theory of Structural Change
		5.3	 Digital Formation of the Secret Private
		References
	6: Conclusion: Our Secrets Behind the Cloud
		6.1	 The Updated Concept of the Secret
		6.2	 The Secret Private in the Realm of Machines
		6.3	 What to Do?
			6.3.1	 Making People Aware of What They Have Made
			6.3.2	 Conscious Use of the Digital Infrastructure
			6.3.3	 Privacy as a Business Model
		6.4	 In Conclusion
		References
	7: Outlook: Digital Authenticity: Immersive Consumption Without Secrets
		7.1	 What Is Authenticity?
		7.2	 Disney and Audi: Authenticity Brings Sales
		7.3	 Authenticity Without Secrecy
		References
From Ethical Considerations to Proposed Legal Solutions: An Afterword by Bertil Cottier