Back to Beer...and Hockey: The Story of Eric Molson

Cover......Page 1
BACK TO BEER … AND HOCKEY......Page 2
Title......Page 4
Copyright......Page 5
CONTENTS......Page 6
Prologue: The Age-Old Recipe......Page 8
PART I THE CALL TO ADVENTURE......Page 12
1 Growing Up in Eric’s World......Page 14
2 Meeting the Heroine......Page 48
3 Brewing Beer at Molson......Page 79
4 Becoming the Boss......Page 108
5 Buying Back the Canadiens......Page 135
PART II THE NEW WORLD......Page 160
6 Crossing the Threshold......Page 162
7 Navigating the Road of Trials......Page 190
8 Welcoming Ian into the Fold......Page 223
9 Making Molson a Brewery Again......Page 250
10 The Molson Family Principles......Page 290
11 Facing Setbacks......Page 309
12 Confronting Boardroom Politics......Page 328
PART III THE RETURN......Page 358
13 Taking the High Road......Page 360
14 Relaying the Elixir to Generation VII......Page 411
Acknowledgments......Page 444
Index......Page 448