Audiovisual Tourism Promotion: A Critical Overview

Acknowledgements
Contents
Notes on Contributors
List of Figures
List of Tables
1: Introduction
	Audiovisual Tourism Promotion
	Works Cited
Part I: Media Forms
	2: Australian Tourism Film 1926–1975: Promoting Australia in the Age of Government-Led Film Production
		Introduction
		The Beach: Australia’s Favourite Tourist Playground
		Lush Suburban Gardens and Summer All Year Long: Suburbia in Australian Tourism Films
		Stylistic and Narrative Trajectories in Australian Tourism Film
		Tourism Promotion and Colonial Agenda: A Tight Intertwining
		Conclusions
		Works Cited
	3: More than Just Safety: A Critical History of In-flight Safety Briefing Videos
		Introduction
		Part 1: In-flight Safety Briefing Videos—A Historical Overview
		Part 2: Destination Middle-Earth—Air New Zealand Safety Marketing
		Conclusion
		Works Cited
	4: The Promotion of Tourism on Radio Waves
		Introduction
		Tourism, Promotion, and Media
		Radio and Tourism
		Methodology
		Results and Discussion
			Characterization of the Programmes
			The Voices of Tourism
			The Themes of the Programmes
			The Expressiveness of Radio and Tourism
		Conclusion
		Works Cited
	5: Digital Content Creation and Storytelling at the Time of COVID-19: Tourism Ireland’s Online Film I Will Return
		Introduction
		Tourism Ireland’s Online Film I Will Return: Context and Theoretical Approach
		I Will Return: Analysis and Discussion
		Conclusion
		Works Cited
	6: Virtual Tourism in the Age of COVID-19: A Case Study of the Faroe Islands’ ‘Remote Tourism’ Campaign
		Virtual Tourism
		Tourism Marketing and Promotion in the Faroe Islands
		Remote Tourism
		Conclusions
		Works Cited
Part II: Recent Developments in Screen-Induced Tourism
	7: Fabulous Locations: Tourism and Fantasy Films in Italy
		Introduction
		Challenging Authenticity, Place Identity, and Heritage? Film Tourism and the Fantasy Genre
		An Unfamiliar Taste: Tourism and Fantasy Films in Italy
		Conclusions
		Works Cited
	8: How Do Video Games Induce Us to Travel?: Exploring the Drivers, Mechanisms, and Limits of Video Game-Induced Tourism
		The Rise of Video Game-Induced Tourism
		Investigating the Drivers and Mechanisms of Video Game-Induced Tourism
		Presence and Nostalgia as Drivers and Mechanisms of Video Game-Induced Tourism
		The Risks and Limitations of Video Game-Induced Tourism
		Conclusion
		Works Cited
	9: Screen Tourism on the Smartphone: A Typology and Critical Evaluation of the First Decade of Smart Screen Tourism
		The Convergence of Places in Smartphone-Based Screen Tourism
		Case Studies of Smartphone-Based Nordic Noir Tourism
			Selection of Objects and Methods
			In Wallander’s Footsteps
			The Girl with the Dragon Tattoo (2009) and Movieloci
			Dicte Film Walks in Aarhus
			DETECtAarhus
		A Typology of Screen Tourism Apps
		Conclusion: Drivers of, and Obstacles to, Smart Screen Tourism
		Works Cited
Part III: Tourist Gaze, Identity, and Race
	10: Wonderland of the South Pacific: Romantic and Realist Tendencies in Amateur Tourist Films
		Romantic Maoriland
		Personal Film Souvenirs
		Ordinary Within the Extraordinary
		Works Cited
	11: A ‘White’ Country for ‘White’ People: Poland in Tourism Promotional Videos of Regions and Metropolitan Cities
		Introduction
		Research Problem
		Research Method and Data Analysis
		Findings
		Discussion
		Final Remarks
		Works Cited
	12: Colourful Scenery, Colourful Language: Representing White Australia in the ‘Where the Bloody Hell are you?’ Australian Tourism Campaign
		The ‘Real’ Australia
		Final Remarks, Getting in the Last Word
		Works Cited
Index