Attention! This book will make you money: how to use attention-getting online marketing to increase your revenue

ATTENTION! THIS BOOK WILL MAKE YOU MONEY: HOW TO USE ATTENTION-GETTING ONLINE MARKETING TO INCREASE YOUR REVENUE......Page 1
 Contents......Page 7
 Thank You......Page 13
 Get My Attention!......Page 15
 PART I......Page 17
  1 Attention Marketing......Page 19
  2 No More Apologizing......Page 23
  3 Don't You Want to Be ''That Guy''?......Page 24
  4 How Do I Become ''That Guy''?......Page 29
  5 Can My Business Be ''That Guy''?......Page 34
  6 From Idea to Success in Eight Hours......Page 42
  7 Press Releases Don't Get Press Anymore......Page 46
  8 Help Me Help You......Page 51
  9 Mark Cuban Hates Me......Page 55
  10 New Jersey Man Sells Brooklyn Bridge . . . for $14.95!......Page 60
  11 One Video Got My Message Through......Page 62
  12 The Million-Dollar Question!......Page 65
  13 26 Ways to Generate Killer Ideas......Page 67
  14 Three Truths to Coming up with Great Ideas......Page 76
  15 DO Think Outside of the Box and What Can Happen When You Do......Page 78
  16 Do You Market Outrageously?......Page 81
  17 You Can't Do It? That's the Wrong Way to Think!......Page 86
  18 What's Your Hook?......Page 89
  19 A Few More Things about Good Brand Names . . .......Page 92
  20 Determination, Diligence, and Discipline......Page 97
  21 Marketing and Sales 101......Page 101
  22 It's All about Pain......Page 109
  23 The Universal Truths of Selling on the Web......Page 114
 PART II......Page 123
  24 Making Money on the Web......Page 125
  25 Do People Really Make Millions Online?......Page 127
  26 So How Do People Make Money Online?......Page 133
  27 What's Your $$$ Number?......Page 138
  28 Membership Web Sites and Recurring Revenue, Oh My!......Page 140
  29 CD or DVD Continuity Programs......Page 146
  30 Boot Camps and Training Sessions......Page 148
  31 Group Coaching......Page 150
  32 Keeping Subscribers......Page 152
  33 Reusing Content......Page 154
  34 Bonuses Rule!......Page 155
  35 A Regular Guy Becomes the King of Continuity......Page 156
  36 The Tools......Page 158
  37 Got a Brand in Mind Yet?......Page 160
  38 Affiliate Marketing......Page 161
  39 Social Media......Page 164
  40 Can I Use Social Media to Make Money?......Page 167
  41 Need a Job, Try Facebook......Page 173
  42 More Power to the People (on Facebook)......Page 177
  43 Attention! Videos Can Make Money......Page 181
  44 Getting into the Online Video Game......Page 192
  45 Let's Get Viral!......Page 196
  46 Walking the Walk......Page 204
  47 How to Distribute Web Videos......Page 208
 PART III......Page 211
  48 That Question Mark Guy......Page 213
  49 Speaking of Questions . . .......Page 218
  50 Farting Sounds Make Us Laugh, But Is Anyone Buying?......Page 221
  51 Mmm, Mmm, Good!......Page 224
  52 Is All Attention Good?......Page 230
  53 Image Counts......Page 233
  54 Do You Have a Voice?......Page 236
  55 Crazy = Success Question......Page 241
  56 Why Do Some People Get Attention Yet Can't Monetize It?......Page 246
  57 The Web Is Full of Copycats......Page 250
  58 Customer Evangelists Rule......Page 253
  59 Luxury versus Need......Page 258
  60 Getting Attention the Old-Fashioned Way......Page 261
  61 Power to the People......Page 264
  62 One ''Hell'' of an Attention-Getter......Page 267
  63 Astonish Me!......Page 270
  64 Does Making S# % Up to Get Attention Work?......Page 273
  65 The Best Job in the World......Page 275
  66 Porn and Pancakes at Church......Page 277
  67 The Worst Is Sometimes Better Than the Best......Page 279
  68 Five Cents Is More Memorable Than Free......Page 281
  69 Sometimes It's the Little Ideas That Work Best......Page 283
  70 Stalker or Author? Who Cares? It Worked!......Page 285
  71 An Idea Turned into Millions!......Page 287
 Conclusion: This Book Was Written for You......Page 291
 But Wait . . . There's More!......Page 293
 Index......Page 295