Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Front Matter....Pages i-xxxiii
The Influence of Personal Values and Materialism on Motivations towards Gift-Giving: A Model and Empirical Evidence....Pages 1-6
The Changing Role of Marketing Function at Business Unit Level within Manufacturing Companies....Pages 7-12
The Effect of Marketing Managers’ Boundary Spanning Ability on Organizational Culture....Pages 13-13
The Relationship of Organizational Size to Strategic Classifications in the Financial Services Industry....Pages 14-17
Expanding on the Emotional and Symbolic Interactional Aspects of Business Customer Desired Value Change: A Conceptual Model....Pages 18-26
The Effects of Experience and Age on Relational Orientation....Pages 27-27
Who’s in the House: A Social Identity Perspective on Arts Patronage....Pages 28-28
Competitive Myopia in a Not-For-Profit Service Industry: The Case of the Performing Arts Sector in the UK....Pages 29-29
Internal Competition: Nature and Effects in a Nonprofit Retail Marketing Environment....Pages 30-30
Managing Customers in Financial Services: The Role of the Marketing Function in E-Commerce....Pages 31-35
Impact of Internet Atmospherics on Surfer Behavior....Pages 36-36
The Role of Human Capital Resources in Rent Generation and Rent Appropriation: Implications for Knowledge Management Process....Pages 37-37
Customer Satisfaction and Loyalty Measurement: A Two-Sided Approach....Pages 38-38
Understanding Consumer Confusion On-line • ....Pages 39-44
Satisfied in a Crowded Service Situation? Cross-Cultural Comparison of Reactions to Crowd....Pages 45-45
The Emergence of Internet Shopping in Japan: Indentification of Shopping Orientation-Defined Segments....Pages 46-46
Exploring Cultural Differences in Service Quality in Higher Education: The Case of U.S. and Thai Students....Pages 47-47
Knowledge Management for Strategic Marketing....Pages 48-57
Are Two Brand Signals Better Than One: The Influence of Co-Branding on Price Expectations.....Pages 58-58
Market-Driven Gross Profit Strategy: The Art and Science of Managing Gross Profit Strategically....Pages 59-59
Modeling Scouring Behavior: A Structural Equation Approach....Pages 60-60
Investigating Impulse Buying and Variety Seeking: Towards a General Theory of Hedonic Purchase Behaviors....Pages 61-61
Illusion and Enchantment: Magical Thinking in Consumption....Pages 62-62
Using Complexity Theory to Explain Changes in Product-Country Images: The Case of Australian Beef Exports to Japan....Pages 63-68
Positioning Strategy in International Tourism Market: An Examination of Tourists’ Perceptions and Satisfaction Towards Barbados as International Destination....Pages 69-69
Brand Naming for Sucessful Korean Brands: A Linguistic Approach....Pages 70-70
Three Scales for Assessing the Antecedents of Institutionalization of Marketing Practices in Transitional Economies*....Pages 71-75
Interactive Service Quality....Pages 76-76
Identifying the Accuracy of Service Quality Measures: The Effects of Question Order....Pages 77-81
Service Quality, Product Quality and Service Recovery as Antecedents of Client Satisfaction in a Business-to-Business Context: An Empirical Study....Pages 82-82
Forgiveness in Business Relationships: The Role of Emotion....Pages 83-83
Males’ Responses to Negative-Emotion Advertising Appeals: Effects of Gender Role Socialization and Disposition Toward Rational Thinking....Pages 84-84
Innovative Information Technology Competence: The Concept and its Role in Decision Making....Pages 85-85
The Effects of Web Addresses in Advertising in Urban China....Pages 86-86
How Do You Picture Paradise? An Excursion into the Imagination of Two Cultures....Pages 87-91
Cultural Distance and Psychic Distance: A Theoretical Model and Empirical Assessment....Pages 92-97
Collaboration and Competition in Buyer-Supplier Relations: The Role of Information in Supply Chain and e-Procurement Impacted Relationships....Pages 98-105
The Current State of Logistics Services Branding....Pages 106-106
Examining Key Factors of Supply Chain Optimization: The Maquiladora Example....Pages 107-107
Who Provides Excellence in Marketing Doctoral Education? A Citation Analysis of PH.D. Graduates....Pages 108-113
The Multiplying Literature: Moore’s Law at Work in Marketing....Pages 114-120
An Enlarged Vision for the Marketing Research Course: Enhancing its Relevancy and Significance for Academe and Industry....Pages 121-121
The Three Dichotomies of Marketing Academe....Pages 122-122
Matching Service Mixes to Internal and External Contingencies in Export Intermediary Firms: Profitability and Efficiency Implications....Pages 123-123
The Interaction Effects of International Service Attributes and Consumer Characteristics on Consumer Preferences: An Ordered Probit Analysis....Pages 124-124
Entering the Market for Financial Services in China-What Needs to Work for Credit Card Issuers....Pages 125-129
What Happened? Resesearch Traps for Neophyte Researchers....Pages 130-134
An Assessment of How Nonresponse is Being Handled in the Marketing Discipline....Pages 135-139
Optimal Defense Strategies Under Varying Consumer Distributional Patterns and Market Maturity....Pages 140-144
Understanding Relationship Value Applying a Cognitive Mapping Approach: A Customer Perspective....Pages 145-150
On the Potential for Segmenting the Hispanic Grocery Shopping Market: Degree of Acculturation....Pages 151-151
Fine Tuning Customer Satisfaction to Prevent Shopper Attrition....Pages 152-156
Transition to Western Consumerism: How Consumers Cope with Marketing in Romania....Pages 157-160
What Do Consumers Feel When They Are Confused?....Pages 161-161
An Exploratory Investigation of Consumer Time Perception in a Developing Country....Pages 162-164
The Need for Speed: Agility Selling....Pages 165-165
Self-regulatory Sales Training: Providing Motivation Management Tools....Pages 166-166
Do Individual Differences Shape Salespeople’s Interpretation and Behavioral Response to Failure?....Pages 167-167
The Significance of Consumers’ Mode of Thought in International Marketing....Pages 168-177
Toward an Integrative Framework of Consumer Behavior in International Marketing....Pages 178-183
Manifestation Issues, Fundamental Explananda and Methodological Supplements of Cross-Cultural Marketing Research: The Case of Market Orientation.....Pages 184-184
Does Senior Management Team Demography Influence New Product Success?....Pages 185-185
Effects of Comparative Advertising: Moderating Role of Attribute Typicality and Commitment....Pages 186-186
A Theoretical Framework for Establishing and Managing Mutual Brand Knowledge....Pages 187-187
Creating a Message that Resonates: How Perceived Risk Can Aid in the Design of Effective Consumer Advertising....Pages 188-188
Dialectic Levers to Decisional Ambiguity and Strategic Action: Results from a Pilot Study....Pages 189-189
The Resource-Based View as a Foundation for a Market Segmentation Theory: Development of Theoretical Constructs and a Conceptual Framework....Pages 190-194
The Impact of Strategic Plan Quality and Implementation on Firm Performance....Pages 195-195
Customer Equity Management: To Jump or Not to Jump (on the Bandwagon)....Pages 196-202
Relationship Marketing: An Innovation in Marketing Theory and Practice....Pages 203-203
The Nature and Dimensionality of the Commitment Construct: Does To Whom or To What We Are Committed Matter?....Pages 204-204
E-Health Services Adoption by European General Practitioners....Pages 205-210
Understanding the Adoption of Mobile Commerce in Singapore with the Technology Acceptance Model (TAM)....Pages 211-215
Understanding E-Commerce Loyalty Formation....Pages 216-216
Motivational and Attitudinal Predictors of Interest in and Intention of Enrolling in Online Masters....Pages 217-221
Student Assessment of Peer Evaluations Forms....Pages 222-228
Digging Deeper: Providing Business Students with a Tool for ‘Surfacing’ Values....Pages 229-229
A Typology of Online Retail Assurance: Implications for Managers and Ideas for Future Research....Pages 230-230
Consumer Behavioral Response to Scent-Evoked Nostalgia....Pages 231-235
Still Fighting the Civil War? Motivations and Consumption Behaviors of Civil War Re-Enactors....Pages 236-236
Thinking Straight about Generational Marketing: Lessons from Analyzing US Consumers’ Vacationing....Pages 237-237
Enforcement Structures in Business-to-Business Exchange Relationships: An Exploratory Study....Pages 238-238
The Delineation of Cooperation, Coordination, Compliance, and Specific Assets in Channels of Distribution....Pages 239-239
The Bullwhip Effect: Refined and Redefined....Pages 240-240
The Critical Role of Congruency in Prototypical Brand Extensions....Pages 241-241
Platform Strategy: Understanding the Inter-Relationship Between Platform Variants and Corporate Success....Pages 242-242
Performance of International Joint Ventures: An Empirical Study in Tunisia....Pages 243-249
Retail Internationalization and Corporate Performance: an Exploratory Study....Pages 250-250
Strategy Marketing Ibero-Latinamerican Perspective: Redefining Market Orientation an Organizational View\"....Pages 251-255
Brand Loyalty Using Discrete Choice Models: An Application to the Spanish Market....Pages 256-260
Profile of the Mexican Consumer as Sustainable Consumer....Pages 261-266
Exporting to Morocco: Consumer Perceptions of Countries of Origin....Pages 267-270
Wooing Partners: Who Wants to Be in an FTA Agreement?....Pages 271-274
The Sales Agent Versus the Company Sales Force: Some Issues and Insights....Pages 275-279
Slogans of Self-Promotion: A Content-Analysis of Sales Agent Advertisements....Pages 280-280
Consumer Susceptibility to Interpersonal Influence and the Importance of Brands in a High-Versus A Low-Context....Pages 281-281
Personality and Personal Values in Travel Destination....Pages 282-282
Sponsorship Evaluation in South Africa....Pages 283-287
Advertising Budgeting Methods and Processes in China....Pages 288-294
Product-Country Images in a Turbulent Environment: Evidence from a War-Torn Country....Pages 295-299
Institutional Environment and Marketing Practices in Emerging and Transitional Economies: Testable Hypotheses....Pages 300-300
Corporate Reputation, Customer Satisfaction, & Customer Loyalty: What is the Relationship?....Pages 301-301
Modelling Customer Retention: A Value-Based Perspective of Market Orientation....Pages 302-302
Antecedents of Store-Brand Image....Pages 303-303
A Note on Estimating Second-Order Interactions and Quadratics in Latent Variables....Pages 304-304
Derivation of Stationary Optimal Defensive Strategies Using a Continuous Market Model....Pages 305-311
Attributions of Credit? A Reexamination of the Role of Customer Attributions Across Both Successful and Unsuccessful Service Encounters....Pages 312-312
Why Should Impulse Buying be Restricted to Product Purchases? Investigating its Relevance And Incidence in Services Context....Pages 313-313
Short-Term Reduction in Anxiety versus Efficacy of Long-Term Treatment as Drivers of Customer Satisfaction in Health Care Settings....Pages 314-314
An Exploration of Relationships Among Perceived Market Orientation, Strategic Flexibility, and Customer Value in the Supply Chain Under Different Conditions of Environmental Turbulence....Pages 315-315
The Effects of Corporate Cultural Factors on Service Quality....Pages 316-319
Rethinking the Market-Orientation Concept: Toward Integrating the Cultural and Behavioral Perspectives....Pages 320-324
Functional/Dysfunctional Business-to-Business Exchanges....Pages 325-325
Joint Venture Dissolution in Developed and Less Developed Countries: Exploring Political Stability and Types of Termination....Pages 326-330
Role of Expectations, Behaviors, Dyadic Perception of Success and Relationship Quality on Relationship Exchange....Pages 331-335
Visitor Communities: Extending the Brand Community Concept to Tourism....Pages 336-336
Determinants of the Use of Contextual and Temporal Cues in Service Settings....Pages 337-337
Codes of Ethics in Sweden’s Largest Marketing Corporations: Communicating the Ethos of the Code Within the Organisation....Pages 338-342
University Students are not Customers: When Marketing Goes Awry!....Pages 343-348
Interorganizational Buyer-Seller Relationships: The Impact of Individual Perceptions on Relationship-Oriented Action....Pages 349-349
Back Matter....Pages 351-353