Arts Management: Uniting Arts and Audiences in the 21st Century

Dedication
Contents
Preface
Introduction
Chapter 1: What Is Arts Management?
	Defining The Arts
	Defining Culture
	Defining Arts Management
	Case Study 1-1
	Organizing the Arts Through History
	The Arts in America
	The Arts in Contempopary Society
	Conclusion/Discussion Questions
Chapter 2
	Management Today
	Case Study 2-1
	The Four Functions of Management
	Historical Development of Management: 1776-1920
	Principles of Fayol\'s Administrative Management Commonly Practiced Today
	Historical Development of Management: 1920-2000
	Management and the Arts Organization
	Case Study 2-2
	Case Study 2-3
	Leadership vs. Management
	Case Study 2-4
	Conclusion/Discussion Questions
Chapter 3: Organizational Structure
	Philosophy of Organizational Structure
	Arts Organization Structure Chart
	For-Profit Business (AKA \"the Private Sector\")
	Case Study 3-1
	Government (AKA \"the Public Sector\")
	Not-For-Profit Business (AKA \"the Philanthropic Sector\")
	Alternative Structures
	Case Study 3-2
	Choosing a Structure
	Case Study 3-3
	Forming an Arts Not-For-Profit
	Conclusion/Discussion Questions
Chapter 4: Planning for Organizational Success
	Why Plan?
	Why Not Plan?
	Types of Plans
	Mission, Vision, and Values
	Case Study 4-1
	Assessing the Organization: The Situational Analysis
	Example of S.W.O.T Process
	Creating the Plan: Goals, Objectives, and Strategies
	Case Study 4-2
	Managing the Planning Process
	Conclusion/Discussion Questions
Chapter 5: Governance and the Board of Directors
	Governance vs. Management
	Comparsion of the Functions of Government and Management
	Case Study 5-1
	The Not-For-Profit Board of Directors
	Types of Boards
	Fiduciary Duty
	Case Study 5-2
	Governing Responsibilities of the Board of Directors
	The Role of the Board in Fundraising
	Committees of the Board
	The Relationship of Board and Staff
	Case Study 5-3
	Recruiting Board Members
	Case Study 5-4
	Conclusion/Discussion Questions
Chapter 6: Human Resources in the Arts Organization
	The Not-For-Profit Workforce
	Which Types of Staff Should Be Hired?
	Advantages and Disadvantages to an Arts Organization of Hiring Workers From Various Sources
	The Organizational Chart
	Personnel Management
	Case Study 6-1
	Volunteers in the Arts Organization
	Case Study 6-2
	Case Study 6-3
	Sources of Volunteers
	Conclusion/Discussion Questions
Chapter 7: Program Planning and Evaluation
	Mission-Based Program Planning
	Functions of Arts Organizations
	Functions that Arts Organizations Perform
	Artistic Considerations in Planning
	Case Study 7-1
	Audience and Community Considerations
	Gaining Commuity Buy-in
	Defining Success
	Determining Feasibility
	Evaluating Feasibility: Factors to Consider
	Evaluating Programs
	Logic Model For Program Evaluation
	Conclusion/Discussion Questions
Chapter 8: Financial Management in the Arts Organization
	Financial Distinctions of Not-For-Profit Businesses
	Fun with Acronyms
	Financial Management Terms and Concepts
	Case Study 8-1
	Financial Management Systems
	Accessing Financial Information and Forms 990
	Case Study 8-2
	Using Accounting Software
	Chart of Accounts
	Case Study 8-3
	Types of Financial Statements
	Statement of Activities (Also called Activities Statement, Operating Statement, Revenue Statement)
	Conclusion/Discussion Questions
Chapter 9: Planning for Financial Management
	Indicators of Financial Health
	Internal Controls
	Sample Board Policy on Conflict of Interest
	The Financial Management Cycle
	Budgeting
	Planning and Accounting for Contributed Income
	Fund Accounting
	Case Study 9-1
	Planning and Accounting for Earned Income
	Calculating Retail Price
	Case Study 9-2
	Auxiliary Business Ventures
	Asset Management
	Conclusion/Discussion Questions
Chapter 10: Fundraising Basics
	What Is Fundraising?
	The Fundraising Mentality
	Ten Principles of Fundraising
	Preparation for Successful Fundraising
	Fundraising Expenses
	A Simple Case Statement For an Arts Organization\'s Annual Fund Drive
	Roles in the Fundraising Process
	Who Supports the Arts?
	Case Study 10-1
	Government\'s Role in Arts Support
	Conclusion/Discussion Questions
Chapter 11: Fundraising Nuts and Bolts
	Donor Relations and Fundraising Ethics
	The Donor Bill of Rights
	Prospect Research
	The Annual Campaign
	Writing Successful Fundraising Letters
	Funding Opportunity Worksheet
	Successful Grant Writing
	Soliciting Corporate Sponsorship
	Conclusion/Discussion Questions
Chapter 12: Education and the Arts
	Defining Basic Terms
	The Arts and Human Development
	Arts Education in the School Setting
	Case Study 12-1
	Case Study 12-2
	Flex Your Creativity Muscle
	Education in the Arts Organization
	Case Study 12-3
	Case Study 12-4
	Conclusion/Discussion Questions
Chapter 13: Marketing and Audience Development
	Challenges of Marketing the Arts
	The Marketing Mindset
	Understanding Arts Audiences
	Case Study: Old Milk in New Bottles
	Has Technology Hurt Arts Attendance?
	Case Study 13-2
	Case Study 13-3
	How Consumer Behavior Affects Marketing
	Case Study 13-4
	Marketing Trends and Practices
	The Impact of Social Media
	Case Study 13-5
	Audience Development
	Marketing Planning
	Marketing Research
	Conclusion/Discussion Questions
Chapter 14: Marketing Techniques
	Target Marketing
	The Target Marketing Process
	positioning
	Communicating the Message
	Case Study 14-1
	Taglines
	Case Study 14-2
	The First P: Product
	Case Study 14-3
	The Second P: Place
	Case Study 14-4
	The Third P: Price
	The Fourth P: Promotion
	Examples of Promotional Tools
	Advantages and Disadvantages of Various Promotion Tools
	Public Relations
	Advertising
	Case Study 14-5
	Sales Promotion
	Conclusion/Discussino Questions
Chapter 15: Community Engagement
	What Is Community Engagement?
	Challenges of Community Engagement
	Case Study 15-1
	Community Arts Development
	Arts in the Small Community: A National Plan
	Social and Civic Benefits of Arts and Culture
	Case Study 15-2
	Arts in the Economy
	Public Art
	Case Study: Mural Arts Program
	Ten Characteristics of a Healthy Community
	Conclusion/Discussion Questions
Chapter 16: Advocating for the Arts
	Government and the Arts
	Arts in the United States
	Advocacy
	Be an Arts Advocate!
	Case Study 16-1
	Advocacy or Lobbying?
	Making the Case for the Arts
	Getting Started in Legislative Advocacy
	Developing Effective Messages
	Conclusion/Discussion Questions
Appendix I
Appendix II
Appendix III
Appendix IV
Appendix V
Appendix VI
Appendix VII
Appendix VIII
Appendix IX
Appendix X
Appendix XI
Appendix XII
Appendix XIII
Appendix XIV: Sample Letter to Elected Official
Glossary
Notes
References
Author Bio
Index