Applied Cultural Linguistics: Implications for second language learning and intercultural communication (Converging Evidence in Language and Communication Research, Volume 7)

Applied Cultural Linguistics......Page 2
Editorial page......Page 3
Title page......Page 4
LCC data......Page 5
Table of contents......Page 6
Acknowledgements......Page 8
About the editors......Page 10
About the contributors......Page 12
1.	Introduction......Page 16
2.	Applying cultural linguistics......Page 18
3.	Precedents in applied cognitive linguistics: Pütz, Niemeierand Dirven (2001)......Page 19
4.	This volume......Page 22
5.	Conclusions......Page 26
References......Page 27
1.	Introduction......Page 30
2.	Theoretical background......Page 32
3.	Prior research......Page 34
4.	Classroom implications......Page 43
5.	Conclusion......Page 45
References......Page 46
1.	Introduction......Page 48
2.	Cultural conceptualisations......Page 49
3.	Persian language and culture......Page 50
4.1 The cultural schema of âberu 'face'......Page 51
4.2	The schema of târof......Page 53
4.4	Persian emotion schemas......Page 59
5.	Concluding remarks......Page 62
References......Page 63
1.	Introduction......Page 68
2.	Applicable cultural linguistics......Page 69
3.	Bidialectal Education......Page 72
4.	Two-way bidialectal education......Page 73
4.1	Phase 1: awareness raising......Page 74
4.2 phase 2: easing the transition to the "standard" dialect......Page 75
4.3	Phase 3: cultivating alternative ways of approaching experience and knowledge......Page 76
References......Page 77
1.	Introduction......Page 80
2.	Heart in the Chinese language......Page 82
3.	Heart in ancient Chinese philosophy and traditional Chinese medicine......Page 89
4.	Conceptual fluency and metaphorical competence in L2 context......Page 92
5.	Conclusion......Page 97
References......Page 98
1.	The embodiment thesis......Page 102
2.	Revised extended embodiment......Page 104
3.	Cultural embodiment......Page 107
3.1	Physiologically realistic expressions......Page 108
3.2	Culturally schematized expressions......Page 110
3.3	Culturally selective expressions......Page 112
4.	Practical implications......Page 114
5.	Conclusion......Page 117
References......Page 118
2. Semantic primes as "core vocabulary" in the L2 curriculum......Page 120
3.	Cultural scripts and intercultural communication......Page 126
4. NSM English as an auxiliary international language ("nuclear English')......Page 132
Acknowledgments......Page 135
References......Page 136
Linguistic analyses and pragmatic applications*......Page 140
1.	Introduction......Page 141
2.1	Conceptual Metaphor, Cultural Models and Cultural Schemas......Page 142
2.2	Empirical basis......Page 144
3.1	General considerations......Page 146
3.2	The leadership is eating Network......Page 152
3.3	The enrichment is eating Network......Page 155
4.1	General Considerations on the Corruption Issue......Page 159
4.2.1	Gift-Giving Metaphors......Page 166
4.2.2	The Negotiating and Bargaining Metaphors......Page 169
4.2.3	The Predatory-Authority Metaphor......Page 170
4.2.4	The Solidarity Metaphor	......Page 171
5.	Pragmatic applications......Page 172
6.	Conclusions......Page 176
References......Page 177
Appendix......Page 183
Index......Page 184
The series Converging Evidence in Language and Communication Research......Page 186