An Advocate Persuades

Title Page
Copyright
Dedication
Contents
Acknowledgments
Introduction
Chapter 1: The Nature of Persuasion
	I. Principles of Persuasion
	II. Using the Principles Together
	Practice Points
Chapter 2: The Ethical, Professional Advocate
	I. Why Act Ethically and Professionally?
	II. Some Guiding Principles
	III. Specific Rules an Advocate Should Know
	Practice Points
Chapter 3: A Litigation Overview
	I. Civil vs. Criminal Litigation
	II. Civil Litigation
	III. Criminal Litigation
Chapter 4: Motion Practice
	I. A Trial Motion and Its Parts
	II. The Rules That Govern Trial Motions
	III. After the Motion Is Drafted
	Practice Points
Chapter 5: Appellate Practice
	I. Appellate Briefs
	II. The Rules that Govern Appeals
	III. The Court and Its Players: Judges, Law Clerks, and Staff Attorneys
	IV. The Appellate Process
	V. Fundamental Appellate Concepts
	Practice Points
Chapter 6: Themes for Persuasive Arguments
	I. The Purpose of a Theme
	II. Developing a Theme
	III. When to Develop a Theme
	Practice Points
Chapter 7: Organizing Persuasive Arguments
	Section 7.1: Organizing Claims and Arguments
		I. Organizing Multiple Claims
		II. Organizing Multiple Legal Arguments Within a Single Claim
		III. Introducing Sub-Arguments
		IV. Organizing a Single Legal Argument
		Practice Points
	Section 7.2: Structuring Analogical Arguments
		Practice Points
	Section 7.3: Structuring Rule-Based Arguments
		I. A Simple Rule-Based Argument
		II. Statutory Construction Arguments
		III. Policy Arguments
		IV. Syllogisms
		Practice Points
	Section 7.4: Using Rule-Based and Analogical Arguments Together
		Practice Points
	Section 7.5: Structuring Factor Analyses
		I. Factors Analyzed as a Single Legal Argument
		II. Factors Analyzed in Multiple, Distinct Legal Arguments
		III. Choosing an Organizational Structure for a Factor Analysis
		Practice Points
Chapter 8: Developing Persuasive Arguments
	I. Begin with Your Conclusion
	II. Explain the Law Persuasively
	III. Apply Your Persuasive Explanation of the Law to the Facts
	IV. End with a Final Conclusion
	Practice Points
Chapter 9: Refining Persuasive Arguments
	I. Core Concepts
	II. Persuasion Through Point Headings
	III. Paragraph-Level Persuasion
	IV. Sentence-Level Persuasion
	V. Persuasion through Quotations
	VI. Persuasion through Citations
	Practice Points
Chapter 10: Constructing Motions and Supporting Memoranda of Law
	I. Your Audience: The Trial Judge
	II. The Motion
	III. The Memorandum of Law
	Practice Points
Chapter 11: Constructing Appellate Briefs
	I. Appellant\'s Brief
	II. Respondent\'s Brief
	III. Appellant\'s Reply Brief
	Practice Points
Chapter 12: Statements of Fact and of the Case
	I. Statements of Fact vs. Statements of the Case
	II. Present the Conflict and Your Client
	III. Decide Which Facts to Include
	IV. Organize Your Statement of Facts
	V. Create a Persuasive Statement of Facts
	Practice Points
Chapter 13: Editing and Polishing for Persuasion
	I. Check Your Procedural and Local Rules
	II. Your Argument
	III. Statements of Fact (or of the Case)
	IV. If You Are Drafting a Motion and Supporting Memorandum of Law
	V. If You Are Drafting an Appellate Brief
	VI. Customize Your Editing Checklist
Chapter 14: Oral Argument
	Section 14.1: The Purpose of Oral Argument
		I. The Court\'s Goals
		II. The Advocate\'s Goals
		Practice Points
	Section 14.2: Preparing for Oral Argument
		I. Create a Strong Foundation
		II. Prepare Your Argument
		III. Prepare Written Materials
		IV. “Where Do I Park?” and Other Practical Matters
	Section 14.3: Presenting Oral Argument
		I. Your Frame of Mind
		II. Inhabit Your Space Confidently
		III. Leave Your Baggage Behind
		IV. Make Eye Contact
		V. Speak Slowly and Simply
		VI. Have a Conversation
		VII. Use Humor with Care
		VIII. Assert Conclusions, Not Your Beliefs
		IX. Deliver Your Opening
		X. Respond to Questions from the Bench
		XI. Conclude
		XII. Listen When the Court Questions Opposing Counsel
		XIII. Rebuttal
		Practice Points
	Section 14.4: Trial Courts vs. Appellate Courts
		I. Arguing Before Trial Courts
		II. Arguing Before Appellate Courts
		Practice Points
Appendix A: Moot Court Arguments
Appendix B: Prakash v. Starr Publishing Corp.
	I. Summary of the Arguments
	II. Skills and Techniques
	III. The Documents
Appendix C: State v. Lynwood Appellate Briefs
	I. Summary of the Arguments
	II. Skills and Techniques
	III. The Briefs
Index