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ویرایش: نویسندگان: Symon He, James Svetec سری: ISBN (شابک) : 9781119626091, 9781119626060 ناشر: سال نشر: 2020 تعداد صفحات: 0 زبان: English فرمت فایل : EPUB (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 3 مگابایت
در صورت تبدیل فایل کتاب Airbnb For Dummies به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب Airbnb برای Dummies نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
Title Page Copyright Page Table of Contents Introduction About This Book Foolish Assumptions Icons Used in This Book Where to Go from Here Part 1 Getting Started with Airbnb Chapter 1 The Lowdown on Airbnb, Just the Basics Looking at the Big Picture The sharing economy — putting underutilized resources to use Understanding what short-term rentals are Knowing what you need to host Recognizing the Benefits of Airbnb as a Platform Compared to Its Competition Answering Common Questions That You as a Potential Host May Have Why would I allow strangers into my house? Is it safe to host on Airbnb? Is my property suited for Airbnb? Is it legal to host? Am I suited to host on Airbnb? What if a guest gets hurt? What is the difference between couch surfing and Airbnb? Chapter 2 Hosting on Airbnb: What It Really Means Having a Hospitality Mind-Set — What It Takes to Be a Host Opening your heart and your home to guests Establishing trust through transparency and dependability Keeping your place clean and well equipped Delivering on (rising) expectations Setting up systems so your guests have a unique stay Adding a touch of personal magic Before Becoming an Airbnb Host: What to Consider Being aware of your hidden expectations Inviting strangers into your home Making the commitment Looking at how technologically savvy you are Being aware of how your decision to host affects others in your life Determining the type of host you want to become Chapter 3 Determining Your Profit Potential Decoding How Much You Can Really Make on Airbnb Starting with national averages Your location mostly determines your Airbnb profit potential Researching Your Airbnb Market: Earning Statistics Finding the crucial market statistics Understanding the market deeper Determining the Size of Your Pie Factoring operating expenses Estimating time commitment Comparing the Big City versus Rural Earning a profit in any market Adding more Airbnb listings without purchasing property Determining the Legality of Hosting in Your Market Being aware of the potential risks of Airbnb hosting Finding out what laws or restrictions apply to you Part 2 Putting the Spotlight on Your Listing Chapter 4 Preparing Your Property for Airbnb Creating Profit Potential with Your Property Maximizing the potential of your listing by optimizing your space Starting your listing off strong Determining the Amenities Guests Want in Your Market Identifying the types of amenities to include in your listing Looking at your competition to better gauge what guests want Focusing on Which Amenities, Furniture, and Appliances to Include Focusing on the must-have amenities Remembering the often forgotten Stuck between a must-have and a nice-to-have Providing a bonus: The nice-to-haves Surprising with the outstanding Avoiding the wastes of money Figuring Out What Space Is Accessible to Guests in Your Listing Bedroom and bathroom Kitchen Access to living room, outdoor spaces, and other rooms Managing Neighbors’ Relations Being a good neighbor: Why doing so is profitable Investing in neighbor relations before you start Communicating with your neighbors Managing Landlord Relations Being aware of the risks of hosting without consent Asking your landlord if you can host on Airbnb What landlords want to know when it comes to hosting Pitching your landlord Getting Proper Insurance Protection Grasping the importance of being properly insured Understanding Airbnb’s liability protection and not relying on it alone Buying your own insurance to ensure you’re fully protected Being a Guest First to Better Understand Hosting — Walk in Your Guests’ Shoes Chapter 5 Building the Perfect Listing Making a Strong First Impression Creating a Listing That Gets Attention Winning at Airbnb search engine optimization Identifying the most important pillars when setting up your listing Understanding how to play the long game to perform better Writing a Strong Headline What makes a great headline What you need to know in order to draft a top-notch headline How you can write your own headline Drafting a Great Description What to include in your listing description Organizing your listing for success Keeping the goal in mind (more bookings) Setting House Rules Knowing what to cover and why Enforcing your house rules successfully: The how-to Choosing a Cancellation Policy Identifying the six cancellation policies Selecting the policy that’s right for you Determining Appropriate Fees Cleaning fees Security deposit Additional guest fees Turning on Instant Book: The Pros and Cons Chapter 6 Making Your Listing Shine with Photography Setting Your Photo Strategy Understanding why photos are so important Analyzing which photos perform best and worst Hiring a professional photographer: Why doing so is a smart decision Staging Your Property for Photos Realizing why property staging is key Staging your space like a pro Getting All the Shots Mixing it up: From wide to detailed to closeup shots Having a photography checklist Working with Your Photographer to Get Great Photos Lighting the shot Composing the shot Getting the proper exposure Identifying Tips and Tricks Used by Top Listings and Superhosts Part 3 Uncovering Important Pricing Essentials Chapter 7 Setting Your Listing Pricing Focusing on Baseline Pricing Studying your competition: Gather comparable market data Choosing a baseline pricing strategy Ramping Up to Baseline Pricing Understanding and Adjusting for Seasonality Factoring in Temporality and Special Events: Going from High to Low Using Dynamic Pricing: Yes or No? Underperforming with Airbnb’s Smart Pricing tool Aligning incentives with third-party dynamic pricing tool Setting Other Types of Fees Setting the cleaning fee Setting the extra person fee Setting the security deposit Lowering the barrier to booking Chapter 8 Increasing Your Profit Potential Leaving Money on the Table Picking the Low Hanging Fruits First Having a great listing profile Delivering 5-star guest experiences consistently Reducing Operating Costs Recognizing where to take special care when cutting cost Strategizing your cuts Spending Smart: Best Purchases That You Can Make Now for Profits Later Increasing Booking Revenue Boosting occupancy rate Raising average nightly rate (ANR) Expanding listing availability Doing all three: Yes or no? Considering the four scenarios of Airbnb listing performance Charging a premium over competition Using dynamic pricing to take out the guesswork Maximizing Overall Revenue Potential Improving your offering to increase revenue potential Increasing occupancy capacity Creating Additional Revenue Sources Chapter 9 Going on Cruise Control and Still Making Money Choosing Sanity over Profits: Steer Clear of Burning Out Figuring out what you can handle Minimizing your time and stress is just as important as maximizing profits Thinking about your hosting like a business Identifying What You Can Eliminate Automating to Make Your Life Easier Automating check-ins Automating pricing Outsourcing Different Tasks Outsourcing guest communication Outsourcing guest reviews Hiring a pro for cleaning Hiring a professional property manager Chapter 10 It’s a Bird, It’s a Plane. . . No. . . It’s a Superhost! What Makes a Superhost: Putting the Guest First and Foremost Meeting Superhost Requirements Becoming a Superhost: The how-to What you can do to reach Superhost status Maintaining Superhost Status Your response rate Your cancellation rate Your overall guest reviews Losing Superhost Status and Bouncing Back Eyeing Superhost Alternatives: Business Travel Ready and Family Friendly Part 4 Mastering Your Guests’ Experience Chapter 11 Comprehending What Being a Good Host Means Understanding the Guest Search Experience Looking at the steps to reach booking Eliminating friction from the booking process Identifying the Fundamentals of Guest Satisfaction Recognizing the factors that can affect guest satisfaction Being realistic Creating Your Guest-Centric Plan Minimizing guess stress with a guidebook Creating pleasant little surprises Catering to Your Ideal Guest Type Business travelers Senior travelers International travelers Families with young children Young travelers Pet owners Sanctuary seekers Chapter 12 Creating a Seamless Check-In Process Communicating Check-In Information with Guests Sending messages to your guests prior to check-in Preventing potential issues before check-in Preparing for Your Guest Check-In Getting your property ready for check-in Getting yourself ready for the check-in Handling the Check-In Process Doing in-person check-ins Doing a remote self-check-in Handling early arrivals Chapter 13 Continuing a Stress-Free Guest Stay Post Check-In to Check-Out Setting the Tone for Your Guests’ Arrival Ensuring Your Guests Enjoy Their Stay Understanding why guests won’t voice complaints directly Opening communications with guests Keeping a guest book for guests to sign Going the extra mile for your guests Ensuring a Smooth Check-Out Planning your check-out Doing remote check-outs Doing in-person check-outs Knowing What to Do After Guests Leave Assessing the state of your property Filing a claim with Airbnb Following up with your guests Blocking out a day or two before and after reservations for preparation time Managing and Responding to Guest Reviews Understanding the nature of Airbnb’s positive leaning reviews Responding to positive guest reviews Minimizing the occurrence negative reviews Minimizing the impact of negative reviews Reviewing your guests in return Chapter 14 Upkeeping Your Space to Keep the Reservations Coming Maintaining Your Space to Ensure Long-Term Success on Airbnb Smoke and carbon monoxide detectors Doors and windows Heating ventilation and air conditioning (HVAC) Water heating Other aspects to consider Cleaning Your Space — The No. 1 Biggest Headache Mastering the turnover Checking for damages Restocking consumables Restaging rooms Identifying what needs to be cleaned in a turnover: Your handy checklist Systemizing the cleaning process Using Professional Cleaners Having a Cleaning Backup Plan in Place When you may need a backup What to include in your backup Part 5 Taking Your Airbnb Hosting to the Next Level Chapter 15 Elevating Your Hosting Game with Airbnb PLUS Knowing What Airbnb PLUS Is Recognizing what an Airbnb PLUS listing looks like Identifying the benefits of Airbnb PLUS Identifying the drawbacks to PLUS Becoming Airbnb PLUS Certified: The How-To Identifying PLUS potential Applying for Airbnb PLUS Chapter 16 Exploring the Many Nontraditional Listing Opportunities Understanding Nontraditional Listings Knowing when to consider nontraditional The advantages of going nontraditional The disadvantages of going nontraditional Going Small to Earn Big Looking at the Many Ways to Go Small Crafting a Story for Guests Chapter 17 Subdividing Your Airbnb Understanding What Subdividing Your Airbnb Means Recognizing the upsides to subdividing Understanding the downsides to subdividing Determining When to Subdivide Diving into Subdivisions Economics Adding an Accessory Dwelling Unit (ADU) Advantages of accessory dwelling units Disadvantages of accessory dwelling units Chapter 18 Hosting without a Property through Airbnb Experiences Introducing Airbnb Experiences Considering the Advantages and Disadvantages to Hosting an Experience The advantages of hosting an Experience The disadvantages of hosting an Experience Understanding the Keys to Successful Experiences Knowing your target audience Creating a meaningful story Engaging and immersing the guests Choosing the ideal location Building and sustaining momentum Making the economics work from day one Brainstorming Unique Airbnb Experience Concepts Using the mix-and-match strategy Capitalizing on a growing trend Going extreme Going weird and one of a kind Submitting Your Airbnb Experience for Approval Understanding Airbnb’s three pillars of quality Experiences Preparing to apply Filling out the application Getting approval Reapplying when rejected Looking at the Future of Airbnb Experiences Part 6 Tackling Important Money Matters Chapter 19 Understanding Airbnb Taxes Getting Serious about Taxes Knowing how Airbnb income is taxed Asking the important questions Taking Account of Your Airbnb Earnings Deciphering the gross earnings report Getting tax forms from Airbnb Taking Account of Your Airbnb Expenses Understanding deductible expenses Comprehending capitalized expenses Knowing what deductible expenses to track Knowing what documents to keep Exploring Recent Tax Law Changes Deducting 100 percent bonus depreciation on personal property Getting the 20 percent pass-through deduction Chapter 20 Making Big Bucks as an Airbnb Co-Host Co-Hosting: What It Actually Takes to Manage Other People’s Listings Understanding the basics of co-hosting Considering co-hosting: Is it right for you? Identifying the benefits to co-hosting Running your co-hosting business through a legal entity Scaling Your Income through Co-Hosting Starting to co-host: The how-to Turn hosting for others on autopilot Growing your co-hosting business to your desired level of income in record time Part 7 The Part of Tens Chapter 21 Ten Tips to Be a Better Host Research Your Market before Hosting Become a Guest First Invite But Never Impose Offer More than Promised Touch Base with Your Guests Regularly Use Tiny Helpful Labels Always Have Extra Supply Use Action Shots in Your Photos Disclose and Highlight Potential Negatives Up Front Measure Return on Time Chapter 22 Ten Best Purchases for Hosts Futon Couch or Sofa Bed Floor Mats for Every Entrance Shoe Racks Universal Phone Chargers for Every Room Large Capacity Appliances Storage Lockers with Locks High Quality Mattress and Linens Smart Locks Automation Tools Better Coffee Options Chapter 23 Ten Ways to Increase Your Earnings Putting Your Best Listing Forward Asking Guests to Leave Reviews Tailoring Amenities to Your Audience Offering Add-On Goods and Services Using Appropriate Pricing Hosting More Listings Listing an Airbnb Experience Thinking Long Term Renting Something Else Avoiding Catastrophic Losses Index EULA