Agile Experience Design: A Digital Designer's Guide to Agile, Lean, and Continuous

CONTENTS......Page 8
PART ONE: LOOKING AT AGILE AND WHY DESIGNERS SHOULD CARE......Page 12
CHAPTER 1 REDESIGNING DESIGN......Page 14
Creative heroes and IT villains......Page 15
Don’t shoot the messenger......Page 16
Design in a vacuum......Page 17
Life and time has moved on......Page 18
A manifesto for agile experience design......Page 19
Make it collaborative, iterative, and intense......Page 21
Make the vision real......Page 22
Continuously develop the detail......Page 23
Make the design responsive......Page 24
What are we waiting for?......Page 25
CHAPTER 2 THE WATERFALL HAS DRIED UP......Page 26
Current state......Page 27
Agile deconstructed......Page 34
Agile experience design......Page 45
Redefining done......Page 48
Coming next......Page 51
CHAPTER 3 I’M A DESIGNER, WHY SHOULD I CARE?......Page 52
Is agile anti-design?......Page 53
A big design challenge......Page 56
Where design fits......Page 59
Who are designers?......Page 67
Coming next......Page 71
CHAPTER 4 SETTING THE SCENE......Page 72
An agile experience design project......Page 73
Agile team structure and the role of the designer......Page 79
The agile project environment......Page 88
Agile project communication......Page 92
Agile project management......Page 95
Coming next......Page 101
PART TWO: HOW TO DESIGN COMPELLING EXPERIENCES AND DELIVER THEM—QUICKLY......Page 102
CHAPTER 5 GET READY TO GO......Page 104
Identifying the problem—and the solution......Page 105
How do we do it?......Page 106
The role of models in the process......Page 110
Who do we need?......Page 113
How are we going to structure our time?......Page 119
We’re together, what now?......Page 124
Coming next......Page 125
CHAPTER 6 AGILE DISCOVERY......Page 126
Getting started......Page 127
Three i’s of collaborative discovery......Page 129
Business Intentions......Page 131
Customer insights......Page 135
Implementation......Page 147
Bringing it all together......Page 151
Coming next......Page 153
CHAPTER 7 ENVISIONING SUCCESS......Page 154
Creating creative......Page 156
Make it happen......Page 159
Idea generation......Page 165
Refine......Page 169
Explore......Page 170
Validate......Page 175
Pivot......Page 177
Coming next......Page 179
CHAPTER 8 ELABORATION: READY, STEADY, BUILD......Page 180
The minimum viable product......Page 181
User stories......Page 183
Goals and journeys......Page 190
Estimation......Page 203
Coming next......Page 207
CHAPTER 9 INTO DEVELOPMENT......Page 208
Iterations: The heartbeat of delivery......Page 209
Working as a team......Page 218
Design documentation......Page 222
Working with the product owner......Page 227
Working in iterations......Page 228
Coming next......Page 241
CHAPTER 10 BEYOND AGILE TO CONTINUOUS......Page 242
What does launch look like?......Page 244
Beyond releases to continuous improvement......Page 250
Listen and measure......Page 256
Do the numbers add up?......Page 273
Coming next......Page 279
PART THREE: THE TOOLBOX......Page 280
Affinity mapping......Page 282
Analytics......Page 283
As-is experience design review......Page 284
As-is/to-be process mapping......Page 285
Camera as documentation......Page 286
Collaborative design......Page 287
Competitor review......Page 288
Context scenarios......Page 289
Contextual inquiry......Page 290
Customer experience/journey map......Page 291
Customer testing......Page 292
Design review meeting......Page 293
Elevator pitch......Page 294
Ethnographic research......Page 295
Hot air balloon......Page 296
Idea generation......Page 297
Information design......Page 298
Insights......Page 299
Look inside......Page 300
Me and my shadow......Page 301
Personas......Page 302
Product box......Page 303
Prototyping......Page 304
Retrospective......Page 305
Showcase......Page 306
Stand-up......Page 307
Storyboarding......Page 308
Story map......Page 309
Task analysis......Page 310
Trade-off sliders......Page 311
A......Page 312
C......Page 313
D......Page 314
G......Page 315
K......Page 316
P......Page 317
S......Page 318
U......Page 319
Z......Page 320