Advances in Global Marketing: A Research Anthology

Front Matter ....Pages i-xix
Front Matter ....Pages 1-1
 International Marketing Research: A State-of-the-Art Review and the Way Forward  (Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol)....Pages 3-33
Front Matter ....Pages 35-35
 ‘Lean Start-Up’ Practices: Initial Internationalization and Evolving Business Models  (James M. Crick, Dave Crick)....Pages 37-58
 Reverse Internationalization: A Review and Suggestions for Future Research  (Itzhak Gnizy, Aviv Shoham)....Pages 59-75
Front Matter ....Pages 77-77
 The Roles of INVs and Their Agents in the Organization of Marketing Tasks  (Tage Koed Madsen, Gitte Rosenbaum)....Pages 79-97
 Home Country Institutional Agents (HCIAs) as Boundary Spanners Supporting SME Internationalization  (Valerie Lindsay, Michel Rod, Nicholas Ashill)....Pages 99-124
Front Matter ....Pages 125-125
 Exploring Informal and Formal Learning Activities as Enablers of Learning-by-Exporting in Small and Medium Sized Firms  (Øystein Moen, Julie Dahl Benum, Ingeborg Gjærum)....Pages 127-146
 Strengthening Innovation for Greater Exporting: A Strategic Path for Developing Country Firms  (Cheryl Nakata, Erin Peregrine Antalis)....Pages 147-168
 Antecedents, Marketing Capabilities Contingencies and Performance Consequences of Innovative Imitation Orientation: A Resource Orchestration Perspective  (Carlos M. P. Sousa, Yu Li, Xinming He)....Pages 169-186
Front Matter ....Pages 187-187
 Comparative Thick Description: Articulating Similarities and Differences in Local Beer Consumption Experience  (Jean-Claude Usunier)....Pages 189-212
 Face Concerns and Purchase Intentions: A Cross-Cultural Perspective  (Sha Zhang, Jenny van Doorn, Peter S. H. Leeflang)....Pages 213-249
Front Matter ....Pages 251-251
 The VCW-Value Creation Wheel: A Framework for Market Selection and Global Growth  (Luís Filipe Lages, Vânia Fonseca, Miguel Paulino)....Pages 253-279
 Market Withdrawal, International Orientation and International Marketing: Effects on SME Performance in Foreign Markets  (Panagiota Sapouna, Pavlos Dimitratos, Jorma Larimo, Antonella Zucchella)....Pages 281-303
Front Matter ....Pages 305-305
 Integration Mechanisms as Enablers of International Standardized Strategies  (Gregor Pfajfar, Aviv Shoham, Maja Makovec Brenčič, Vesna Virant)....Pages 307-331
 Patterns of SME’s Marketing Mix Combinations and Their Characteristics in Export Markets  (Jorma Larimo, Antonella Zucchella, Minnie Kontkanen, Birgit Hagen)....Pages 333-364
 Global Sourcing Strategy: An Evolution in Global Production and Sourcing Rationalization  (Masaaki Kotabe, Janet Y. Murray)....Pages 365-384
Front Matter ....Pages 385-385
 Foreignness in Export and Import Social Relationships: The Liability of Psychic Distance  (Irena Vida, Claude Obadia)....Pages 387-425
 International Franchising Relationships  (Matthew J. Robson, Vita Kadile, Kathryn Watson, L. Jeremy Clegg)....Pages 427-446
Front Matter ....Pages 447-447
 Intercultural Service Encounters (ICSEs): Challenges and Opportunities for International Services Marketers  (Piyush Sharma, Jackie L. M. Tam, Namwoon Kim, Wu Zhan, Yong Su)....Pages 449-469
 Ethics, Sustainability, and Culture: A Review and Directions for Research  (Constantinos N. Leonidou, Dionysis Skarmeas, Charalampos Saridakis)....Pages 471-517