Advances in Communication Research to Reduce Childhood Obesity

Front Matter....Pages i-xxxii
Front Matter....Pages 1-1
Introduction: Childhood Obesity: Media, Advertising, Community, and Advocacy....Pages 3-18
Progress on Public Policy: The Aftermath of the 2005 Institute of Medicine Report on Food Marketing and the Diets of Children and Youth....Pages 19-32
Integrated Marketing Communications and Power Imbalance: The Strategic Nature of Marketing to Children and Adolescents by Food and Beverage Companies....Pages 33-76
Front Matter....Pages 77-77
The Role of Ethics in Food and Beverage Marketing to Children....Pages 79-99
The New First Amendment and Its Implications for Combating Obesity Through Regulation of Advertising....Pages 101-117
Self-regulation as a Tool for Promoting Healthier Children’s Diets: Can CARU and the CFBAI Do More?....Pages 119-151
Monitoring Food Company Marketing to Children to Spotlight Best and Worst Practices....Pages 153-175
Front Matter....Pages 177-177
Children’s Exposure to Food and Beverage Advertising on Television: Tracking Calories and Nutritional Content by Company Membership in Self-regulation....Pages 179-195
The Role of Advertising on Attitudes and Consumption of Food and Beverage Products....Pages 197-219
The Digital Food Marketing Landscape: Challenges for Researchers....Pages 221-242
A Multi-Method Study to Understand How Youth Perceive and Evaluate Food and Beverage Advertisements....Pages 243-266
Front Matter....Pages 267-267
Adolescents’ Response to Food Marketing in Delhi, India....Pages 269-284
The Role of Schools in Food and Beverage Marketing: Significance, Challenges, Next Steps....Pages 285-302
Outdoor Food and Beverage Advertising: A Saturated Environment....Pages 303-315
Exploring Marketing Targeted at Youth in Food Stores....Pages 317-340
Front Matter....Pages 341-341
Understanding Community Perspectives: A Step Towards Achieving Food Marketing Equity....Pages 343-366
Latino Youth and Obesity: Communication/Media Influence on Marketing....Pages 367-387
Targeted Marketing of Junk Food to Ethnic Minority Youth: Fighting Back with Legal Advocacy and Community Engagement....Pages 389-405
Front Matter....Pages 407-407
Physical Activity, Media, and Marketing: Advances in Communications and Media Marketing....Pages 409-437
Communities Leveraging the Assets of a National Social Marketing Campaign: Experiences with VERB™. It’s What You Do !....Pages 439-450
Front Matter....Pages 407-407
Development and Release of the 2008 Physical Activity Guidelines for Americans: Children and Adolescents....Pages 451-464
Front Matter....Pages 465-465
Voluntary Health Organizations and Nonprofit Advocacy Organizations Play Critical Roles in Making Community Norms More Supportive of Healthier Eating and Increased Physical Activity....Pages 467-494
Childhood Obesity and Exergames: Assessments and Experiences from Singapore....Pages 495-508
Leveraging Industry Efforts to Fight Childhood Obesity: A Multi-Sectored Approach to Communications....Pages 509-529
Back Matter....Pages 531-542