Adsense Secrets 4

Legalese......Page 10
Introduction......Page 13
1.1  The Basics: Building Your Site......Page 17
1.3  Choosing A Hosting Service......Page 18
1.5  Creating Content......Page 19
1.6 Getting Started With Blogger.com.........Page 20
1.7 ... Or Google’s Page Creator......Page 21
2.  AdSense — Making The Money!......Page 22
2.1 What Is AdSense?......Page 23
2.2 Signing Up Made Easy......Page 25
2.3  Google Policies......Page 27
2.4  As Easy as 1-2-3!......Page 28
3.2  Don't "Look" Like An Ad......Page 29
3.4  Text Ads — Google’s Finest......Page 30
3.5 Image Ads — Built To Be Ignored......Page 37
3.6 Video Ads......Page 38
3.7 Gadget Ads — Clever But Are They Effective?......Page 41
3.8 Link Units — Great Little Stocking Fillers......Page 42
3.9  Expanded Text Ads — Shrinking Control Or Expanded Income?......Page 45
3.10 Seasons Greeting With Themed Units......Page 48
4.1  Design Your Website To Highlight Adsense......Page 49
4.2  Make The Border Go!......Page 50
4.3  Text Is Design Too!......Page 51
4.4  Blue Is Best......Page 52
4.5  Where Did My URL Go?......Page 53
4.6  Deliberate Mismatching......Page 54
5.1  Ad Placement: Where To Put Your Ads?......Page 55
5.2  Go With The 'Flow'......Page 56
5.3  Above The Fold......Page 57
5.4 Using Tables......Page 59
5.5 Complementing Your Ads......Page 61
6.2   Keep The Title, Directory And Headlines Relevant......Page 63
6.3  Finding Keywords......Page 64
6.5  Keyword Placement......Page 65
6.7  Section Targeting......Page 66
6.8  No 'Baiting'!......Page 67
6.10  Inviting The Robot......Page 68
6.11 Google Ads Preview......Page 69
6.12  Public Service Ads......Page 70
6.13  Blocking Ads......Page 71
6.14  “Advertise On This Site”......Page 72
6.15  Does Location Matter For CPM Ads?......Page 76
7. QuickStart AdSense: A Step-By-Step Guide......Page 77
AdSense QuickStart Guide #1: Building A Blog......Page 78
AdSense QuickStart Guide #2: Building An Ad-Supported Commercial Site With Zlio.......Page 79
AdSense QuickStart Guide #3: Building A Site From Scratch......Page 80
8.1  Finding Money With Search......Page 81
8.2  Learn How To Add Google Search To Your Web Page......Page 82
8.3 Showing Your Results On Your Site......Page 84
8.6  Home Page Searching......Page 85
8.8 Google’s Custom Search Engine......Page 86
9. Google’s Referral Programs......Page 87
9.1 What Are Referrals And How Do They Differ From AdSense?......Page 88
9.2 Signing Up For Google’s Referral Program......Page 89
9.3 Choosing Your Referral Ads......Page 90
9.4 Getting The Most Out Of Your Referral Ads......Page 92
9.5 Creating Content For Referral Ads......Page 93
10.1  How Many Ads Is Too Many?......Page 94
10.3  Where To Put The Search Boxes......Page 95
10.6  Putting It All Together......Page 96
10.7  Putting Multiple Ads In Articles......Page 97
10.8  Putting Multiple Ads In Blogs......Page 98
10.9  Putting Multiple Ads In Merchant Sites......Page 99
10.10 Ordering Your Ads......Page 100
11.1  Writing Content......Page 101
11.2  Making Bucks With Blogs......Page 102
11.3  Adding AdSense To Your Blog......Page 103
11.4  Old Content......Page 104
11.5  Volunteer Writers......Page 107
11.6  Build Thousands of Pages with Other People’s Content......Page 108
11.7  Add Public Domain Works To Your Site......Page 110
11.8  AdSense In RSS Feeds......Page 112
11.9 AdSense On Mobile Phones......Page 113
11.10  Google’s Video Content......Page 114
11.11  Use Your Newsletter To Drive Traffic!......Page 116
11.13  Automated Content......Page 117
12.  Response Tracking: Your Hidden Pot Of AdSense Gold!......Page 119
12.1  How To Track With Channels......Page 121
12.2  How To Create A URL Channel......Page 122
12.3 How To Create A Custom Channel......Page 124
12.4 What Custom Channels Should You Create?......Page 127
12.5 Creating Multiple Channels......Page 128
12.6 Your Channel Names — How To Keep Your Channels Secret And Win Channel Targeted Ads......Page 129
12.7  How To Read Your Server Logs......Page 130
12.8 Fast Decision-Making With A/B Testing......Page 134
12.9 Tracking Tools......Page 135
13.  Smart Pricing... And What It Means For Your Income......Page 140
13.2  What Else Do We Know About Smart Pricing?......Page 141
13.3  Strategies To Benefit From Smart Pricing......Page 143
14.  How To Make AdSense Work With Internet Communities And Commercial Sites......Page 144
14.1  Google’s Forum Heat Map......Page 145
15.3  Optimum CTR......Page 149
15.4  AdSense Arbitrage......Page 150
15.5  WordTracker......Page 151
16.  What To Do Before You Apply To Google AdSense......Page 153
16.3  Provide Targeted Content That Will Help Google Advertisers To Capitalize Your Traffic......Page 154
16.5  Websites That Rank Higher In A Google Search (SERPS) Will Get A Better Per-Click Payout Than Websites Which Rank Lower For The Same Search Term......Page 155
16.7  Don't Cut Corners!......Page 157
17.  Recommended Resources: Try These Tools And AdSense Utilities (Some Are FREE!)......Page 158
17.4  Overture Keyword Suggestion Tool......Page 159
17.9  Guide to Google-friendly Design......Page 160
18.1  A Sample AdSense Journal......Page 162
19.1  Kontera — Making Your Words Pay......Page 166
19.2 Intellitxt’s Eye-Catching Ads......Page 169
19.3  ContextCASH — Affiliate Revenue The Easy Way......Page 170
19.4  Chitika — All Malls, More Money......Page 172
19.5  Yahoo! Publisher Network......Page 174
19.6 AdBrite......Page 175
19.8  Searchfeed......Page 176
19.9 The Big Boys: eBay And Microsoft......Page 177
20.1  Advertising......Page 179
20.3  Send A Friend......Page 180
20.5  Offline Marketing......Page 181
20.7  Public Relations And Publicity......Page 182
21.1  Robot.txt......Page 184
21.3 Links......Page 185
21.5  Automatic Submissions......Page 188
21.6  SEO Tools......Page 189
21.7 A Word About Cloaking......Page 191
22.  AdSense Prohibitions, Mistakes And Problems......Page 192
22.1 The Biggest Mistakes That AdSense Publishers Make... And How To Avoid Them......Page 195
22.2 What To Do If Your AdSense Account Gets Closed......Page 199
23.1 Low Revenues......Page 202
23.3 Low Clickthrough Rates......Page 203
23.4 Low Click Price......Page 204
23.6 Too Many Public Service Ads......Page 205
24.  Staying Up To Date And Learning The Latest AdSense Tips......Page 206
24.1 Talking AdSense at AdSenseChat......Page 207
25.1 JourneyAustralia.com — Unmissable Ads Down Under......Page 210
25.2 Great Ideas For Integration From FreeAfterRebate.com......Page 211
25.3  Gifts-911.com Gets Emergency Treatment With Multiple Ad Units......Page 212
25.4 FireFox Plugin Reviews — Getting Your Clicks Faster......Page 213
25.5 OffshoreBankingCentral.com Brings Home The Bacon......Page 214
25.6 Subtle Ad Linking At Sudoku Links......Page 216
25.7 Go4th.org Takes AdSense Forward......Page 217
25.8 Smart Ad Placement At DogToysMart.com......Page 219
25.9 Matching Articles To Ads... And Cell Phones......Page 221
25.10 Brewing Up Profits With Herbal Tea......Page 222
25.11 Whispy Makes Ad Units Disappear!......Page 224
25.11 Mixing AdSense With Kontera On DealOfDay.com......Page 225
25.12 Google Ads And eMiniMalls At GPSReview.net......Page 226
Conclusion......Page 228