A History of General Motors

Front Cover
Front Flap
Half Title Page
ISBN 0-8317-4480-4
ACKNOWLEDGEMENTS
BIBLIOGRAPHY
CONTENTS
BUICK DIVISION
	FROM CARTS TO CARS
	THE PLUMBER AND THE ENGINEERS
	ENTER DURANT
	ONWARD AND UPWARD
	LIFE WITH GM
	MEMORABLE BUICKS
	WALTER CHRYSLER
	BUICKS A FAR
THE CREATION OF GENERAL MOTORS
	THE CONSPIRATORS
	THE ALTERNATE ROUTE
	GENERAL MOTORS COMPANY
OLDSMOBILE DIVISION
	A RUNABOUT AND SPEED
	AN ERA OF CHANGE
	THE NEW DECADE
	READY TO GO
CADILLAC DIVISION
	LELAND THE MAKER
	OF GREAT PRECISION
	THE ERA OF AWARDS
	DOLLARS AND DESIGNS
	IN WITH THE NEW
	TOWARD THE FUTURE
	LASALLE
SLIPPING AND SLIDING
	BUY, BUY AGAIN
	THE TRUST THAT NEVER WAS
	A SINKING FEELING
	DURANT'S OUSTER
	THE INTERREGNUM
	A POINT OF BALANCE
GMC TRUCK DIVISION
	THE FIRST GMC TRUCK
	GM BUSES
	YELLOW CAB
	BRUTE POWER
	BUS DESIGNS
CHEVROLET DIVISION
	EXPANSION
	THE 490 ERA
	GAINING GROUND
	TAKING ON FORD
	HURRY UP KNUDSEN
	AHEAD IN VALUE
	NUMBER ONE
A COUNTER-COUP
	THE MAIN CHANCE
	BACK IN THE SADDLE
	SLOAN AND KETTERING
	GENERAL MOTORS CORPORATION
	THE MIRE
	FRIGIDAIRE
	BEHIND THE PLOW
	CHEVROLET COMES IN
GM OF CANADA
	MCLAUGHLIN-BUICKS
	CHEVROLETS
	GM OF CANADA
	MARK OF QUALITY
	NEW HORIZONS
	GM OF CANADA, LTD
	THE ADVENT OF C-P-C
	AT THE EDGE OF THE CENTURY
GROWING PAINS
	GM WORLD HEADQUARTERS
	BODY BY FISHER
	BOOM TIME
	THE ONE-MAN SHOW
	STOCK TO THE SLAUGHTER
	A TENTATIVE PLAN
	RECESSION AND RUIN
	DURANT'S DEPARTURE
A NEW ERA
	SLOAN'S PLAN
	CARS, NO CASH
	PRICE CUTS
	PRICING POLICY
	THE AIR-COOLED NIGHTMARE
	SLOAN TAKES OVER
	GOLDEN HANDCUFFS
SLOAN IN COMMAND
	STANDARD VOLUME
	THE MODERN CORPORATION
	BATTLE PLANS
PONTIAC DIVISION
	THE PONTIAC
	OAKLAND
	THE COMING THING
	PONTIAC MOTOR COMPANY
	THE FORTIES
NUMBER ONE IN THE WORLD
	RINGING CHANGES
	HARLEY EARL
	MARKET SUCCESS
	DECADE'S END
	GM OVERSEAS
GM- HOLDEN'S AUTOMOTIVE LTD
	AUSTRALIA'S OWN
	GM-HOLDEN'S EXPORT
	MARKET DOMINANCE
	THE SIXTIES
	THE NEW DECADE
	INTO THE EIGHTIES
	BATTLE RENEWED
	WITHIN GM
VAUXHALL MOTORS LTD
	OFF AND RUNNING
	A GM DEAL
	A NEW CAR
	BEDFORD TRUCK AND BUS
	EVER AHEAD
	WORLD WAR II
	POST-WAR
	DESIGN PROBLEMS
	VICTOR, VISCOUNT, VIVA
	UPS AND DOWNS
	THE EIGHTIES
ADAM OPEL AG
	A MARKET LEADER
	MASS PRODUCTION
	EUROPEAN LEADER
	WORLD WAR II
	NEW BEGINNING
	BACK ON TOP
	THE EIGHTIES
GM'S UNSTABLE THIRTIES
	SIZE AND SURVIVAL
	AIRCRAFT AND AIRLINES
	DIESELS
	THE MAIN BUSINESS
	GM BANKING
	THE NEW DEAL
	THE ANNUAL MODEL CHANGE
	CHEVROLET
	HARLOW CURTICE
	A RISING ECONOMY
	LABOR UNREST
	GM AND UAW
	A NEW ORDER
	HYDRA-MATIC
	RECESSION
	ON TRIAL
	DECADE'S END
ELECTRO-MOTIVE DIVISION
	ELECTRO-MOTIVE
	IN THE BUSINESS
	THAT FAMOUS FACE
	DIESEL SUPERIORITY
	NEW MODELS
	DIESELS TRIUMPHANT
	GPS AND SDS
	THE DASH-2S
	A NEWER BREED
	ELECTRICS
	EMD ON TOP
THE WORLD WAR II ERA
	GATHERING CLOUDS
	DARK HOURS
	EMPIRE BUILDER
	WAR PRODUCTION
	POSTWAR GM
	TO SAVE FORD
	WILSON RISES
	CHANGING TIMES
	THE AGE OF HIGHWAYS
	CAR DEALER SYNDROME
THE FINS AND CHROME FIFTIES
	GMAC
	ANTITRUST
	THE HIGHWAYS ARE COMING
	GM HEAVY EQUIPMENT
	THE DEFENSE BUSINESS
	CURTICE COMES IN
	FINS AND CHROME
	BUICK
	OLDSMOBILE
	CADILLAC
	GMC
	CHEVROLET
	PONTIAC
	FEDERAL HEARINGS
	MOTORAMA
	SITTING PRETTY
	SENATE HEARINGS
	THE CHANGING OF THE GUARD
	CARMEN, ACCOUNTANTS
	GM SNEEZES
	A NEW REGIME
SAFETY, HOT RODS AND REGULATION
	PUBLIC OUTCRY
	NADER RAIDS GM
	SAFETY WINS THE DAY
	MUSCLE CARS
	BUICK
	OLDSMOBILE
	CADILLAC
	GMC
	CHEVROLET
	PONTIAC
	POLLUTION CONTROL
	GMAD
	SMALL CARS
	RACIAL ISSUES
THE SEVENTIES
	VEGA BLUES
	ACCOUNTANTS WIN
	THE IMPORTS
	RECORD PROFITS
	OPEC OIL EMBARGO
	DOWNSIZING
	X-CARS
	BUICK
	OLDSMOBILE
	CADILLAC
	GMC
	CHEVROLET
	PONTIAC
	BIG CARS, SMALL CARS
	THE PITS
	GM RESURGENT
	FUEL ECONOMY
	QUALIFIED RECOVERY
	THROUGH A CLASS, DARKLY
	LAST HURRAH
THE REAGANOMIC EIGHTIES
	ROGER SMITH
	VINTAGE SMITH
	HIGH TECHNOLOGY
	BUICK
	OLDSMOBILE
	CADILLAC
	GMC
	CHEVROLET
	PONTIAC
	REAGANOMICS
	PRACTICAL APPLICATION
	EXPENDITURES AND EXPERIMENTS
SATURN CORPORATION
	SATURN CORPORATION
	READY TO ROLL
	SATURN CARS
REORGANIZATION AND BEYOND
	EDS AND H ROSS PEROT
	ASSIGNMENTS, INVESTMENTS
	BUYING HUGHES
	GMAC AND MORTGAGES
	NEW BUSINESS
	LOTUS
	THE RECKONING
	TURNABOUT
	GM TODAY
	LOOKING AHEAD
INDEX
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