A Handbook of Management Techniques: A Comprehensive Guide to Achieving Managerial Excellence and Improved Decision Making

Contents......Page 6
List of Figures......Page 10
List of Tables......Page 14
Preface to the RevisedThird Edition......Page 16
1 Introduction: Management Techniques......Page 18
Part 1 Marketing Management......Page 24
2 Marketing Management: An Overview......Page 26
3 Product Life-cycle Analysis......Page 30
4 Pricing......Page 36
5 Positioning......Page 44
6 Segmentation......Page 46
7 Target Marketing......Page 48
8 Promotion......Page 50
9 Distribution......Page 54
10 Marketing Information Systems......Page 58
11 Buying Behaviour Analysis......Page 62
12 Marketing Research......Page 66
13 Desk Research......Page 70
14 Field Research......Page 74
15 Qualitative Research......Page 78
16 Sales Forecasting......Page 80
17 Marketing Planning......Page 84
18 Product Planning......Page 92
19 Sales Planning......Page 98
20 Web Marketing......Page 102
21 Relationship Marketing......Page 106
22 Database Marketing......Page 110
23 Marketing Control......Page 114
24 Sales Control......Page 120
Part 2 Operational Management......Page 124
25 Operations and Products......Page 126
26 Operations Strategy......Page 132
27 Using Operations to Gain a Competitive Advantage......Page 138
28 Product Design......Page 142
29 Product Planning......Page 146
30 Developing New Products......Page 154
31 Quality Management......Page 160
32 Total Quality Management......Page 166
33 Quality Control......Page 172
34 Forecasting......Page 180
35 Defining the Process......Page 186
36 Process Planning......Page 190
37 Automation in Manufacturing......Page 194
38 Automation in Services......Page 198
39 Facility Layout......Page 202
40 Measuring Performance......Page 208
41 Comparing Performance......Page 214
42 Improving the Process......Page 222
43 Approach to Planning......Page 228
44 Capacity Planning......Page 232
45 Aggregate Planning......Page 238
46 Designing a Master Schedule......Page 242
47 Short-term Scheduling......Page 246
48 Control of Schedules......Page 252
49 Material Requirements Planning......Page 256
50 Extensions to MRP......Page 262
51 Just-in-Time Operations......Page 266
52 Project Management......Page 272
53 Maintenance and Replacement......Page 278
54 Supply-chain Management......Page 284
55 Procurement......Page 290
56 Inventory Control......Page 294
57 Facility Location......Page 300
Part 3 Financial Management......Page 306
58 Financial Management: An Overview......Page 308
59 Financial Planning......Page 310
60 Financial Accounting......Page 312
61 Balance Sheet Analysis......Page 320
62 Profitability Analysis......Page 326
63 Value-added Statement......Page 332
64 Cash Management......Page 336
65 Depreciation......Page 344
66 Inflation Accounting......Page 346
67 Raising Finance......Page 350
68 Creative Accounting......Page 356
69 Management Accounting......Page 362
70 Cost Accounting......Page 366
71 Absorption Costing......Page 376
72 Activity-based Costing......Page 380
73 Marginal Costing......Page 386
74 Standard Costing......Page 392
75Variance Analysis......Page 396
76 Cost–Volume–Profit Analysis......Page 400
77 Profit–Volume Charts......Page 404
78 Break-even Analysis......Page 408
79 Sales Mix Analysis......Page 412
80 Financial Budgeting......Page 416
81 Flexible Budgets......Page 422
82 Zero-base Budgeting......Page 426
83 Budgetary Control......Page 428
84 Overhead Accounting......Page 432
85 Responsibility Accounting......Page 434
86 Capital Budgeting......Page 438
87 Payback Method of Capital Appraisal......Page 444
88 Accounting Rate of Return......Page 446
89 Discounted Cash Flow......Page 448
90 Risk Analysis......Page 452
91 Programme Budgeting*......Page 456
92 Cost–Benefit Analysis......Page 462
93 Cost-effectiveness Analysis......Page 466
Part 4 Human Resource Management......Page 468
94 Human Capital Measurement......Page 470
95 Human Resource Planning......Page 476
96 Role Analysis......Page 480
97 Selection Testing......Page 484
98 Job Evaluation......Page 488
99 Salary Surveys......Page 494
100 Grade and Pay Structures......Page 498
101 Salary Control Systems......Page 504
102 Contingent Pay......Page 510
103 Performance-related Pay......Page 514
104 Payment by Results......Page 518
105 Systematic Training......Page 522
106 Identifying Training Needs......Page 526
107 Skills Analysis......Page 528
108 Training Techniques......Page 532
109 Total Loss Control......Page 536
Part 5 Management Science......Page 540
110 Operational Research......Page 542
111 Decision Theory......Page 548
112 Modelling......Page 558
113 Simulation......Page 564
114 Linear Programming......Page 570
115 Queuing Theory......Page 574
116 Sensitivity Analysis......Page 580
117 Cybernetics......Page 582
Part 6 Planning and Resource Allocation......Page 586
118 Network Analysis......Page 588
119 Line of Balance......Page 598
Part 7 Efficiency and Effectiveness......Page 604
120 Balanced Scorecard......Page 606
121 Benchmarking......Page 610
122 Business ProcessRe-engineering......Page 612
123 Ratio Analysis......Page 616
124 Productivity Planning......Page 626
125 Method Study......Page 630
126 Work Measurement......Page 636
127 Value Analysis......Page 642
128 Variety Reduction......Page 644
Index......Page 646