A Geography of Public Relations Trends: Selected Proceedings of the 10th Public Relations World Congress “Between People and Power”, Amsterdam 3 – 7 June 1985

Front Matter....Pages I-X
Front Matter....Pages 1-1
The State of the Art....Pages 3-15
Front Matter....Pages 17-17
Coping with Information....Pages 19-42
The Right to Communicate....Pages 43-49
Measuring PR Effectiveness....Pages 50-60
Intermediating Writing....Pages 61-71
The Impact of Electronics on PR....Pages 72-79
Journalism....Pages 80-86
Managing Communication in Government....Pages 87-98
Front Matter....Pages 99-99
Internal Communication for Greater Involvement....Pages 101-122
Communicating within a Multinational....Pages 123-128
Corporate Culture....Pages 129-144
Meetings as a Tool of Internal PR....Pages 145-154
Methods of Internal Communication....Pages 155-160
Employee Relations....Pages 161-169
Front Matter....Pages 171-172
Social and Technological Changes....Pages 173-180
Strategic Leadership....Pages 181-188
A Look at the Future....Pages 189-200
The Future from the Continents....Pages 201-212
Complexity in International Relations....Pages 213-219
The Individual in the Information Society....Pages 220-231
Front Matter....Pages 171-172
PR in Crises....Pages 232-242
Competition, Overlaps and Interrelations....Pages 243-249
PR in an Organisation....Pages 250-257
Front Matter....Pages 259-259
Reliability....Pages 261-274
Moral Standards....Pages 275-280
Code of Conduct....Pages 281-285
Ethics in Practice....Pages 286-292
Front Matter....Pages 293-293
Report on the Seminar....Pages 295-301
The Scientific Setting of PR....Pages 302-306
Objectives in PR Education....Pages 307-316
PR Education at Universities....Pages 317-322
A College Model....Pages 323-327
A University Model....Pages 328-331
The Berlin Model....Pages 332-341
Didactics of the Case-Study Method....Pages 342-351
Systematics in PR Case-Studies....Pages 352-359
Student Participation in Research....Pages 360-366
Front Matter....Pages 367-368
Worldwide Marketing Trends....Pages 369-381
Lobbyists: The Unelected Lawmakers....Pages 382-388
Sponsoring Sports and Culture....Pages 389-398
Front Matter....Pages 367-368
Significance of Minority Forces....Pages 399-406
Role of Women in PR....Pages 407-413
PR for Mergers....Pages 414-418
Information for Financial Communities....Pages 419-422
Emergence of Soft Values....Pages 423-428
The Organisation of a PR Congress....Pages 429-438
Speaking Out for Ourselves....Pages 439-448
Recognizing the PR Profession....Pages 449-455
Fund Raising....Pages 456-460
Famous PR Cases....Pages 461-476
Back Matter....Pages 477-494