A Concise Handbook of Movie Industry Economics

Cover......Page 1
Half-title......Page 3
Title......Page 5
Copyright......Page 6
Contents......Page 7
Contributors......Page 9
Introduction......Page 11
1 Critiquing Hollywood: The Political Economy of Motion Pictures......Page 15
political economy......Page 16
political economy applied to communications......Page 18
political economy of film......Page 20
Illusion #1: “There’s No Business Like Show Business.”......Page 25
Illusion #2: “It’s a Dog-Eat-Dog Business.”......Page 26
Illusion #3: “…a Supremely Democratic Form of Entertainment.”......Page 27
Corporate Hollywood......Page 28
Media Economics......Page 30
Cinema Studies......Page 31
examples of studies representing political economy of film......Page 33
challenges to a political economy of film......Page 35
new directions for political economy......Page 37
references......Page 38
2 Film Production in the Digital Age – What
Do We Know about the Past and the
Future?......Page 42
stars and profitability......Page 44
contracts......Page 55
the digital (r)evolution......Page 62
references......Page 65
theory and practice......Page 69
historical setting......Page 72
accounting statement of position 00–2......Page 75
the corporate view......Page 79
participants’ view......Page 82
conclusion......Page 87
references......Page 89
4 Theatrical Release and the Launching of Motion Pictures......Page 90
Budgets......Page 91
Distributors......Page 92
Seasonality......Page 95
Release Width......Page 100
Oscars......Page 109
Non-Friday Launches......Page 111
Advertising and Promotion......Page 112
the literature......Page 113
The Movie......Page 114
Production Factors Influencing Box Office......Page 115
Questionnaires Can Predict Pre-Launch Success......Page 118
The Role of StarPower......Page 120
The Real Benefit of Stars – Free Ink......Page 123
The Role of Critical Reviews......Page 124
Influencers or Predictors?......Page 125
Different Types of Critics......Page 126
Influences on Critic Evaluations......Page 127
Diagnostic Value......Page 128
The Role of Advertising: Advertising andWord-of-Mouth Effects......Page 129
Advertising to a Limited Audience......Page 132
The Trailer......Page 133
Summer and Holidays......Page 134
Competition......Page 135
   Endogeneity......Page 137
summary......Page 138
directions for new research......Page 139
references......Page 143
5 The Film Exhibition Business: Critical Issues, Practice, and Research......Page 148
is the u.s. market (still) over-screened?......Page 150
the market will become more concentrated: more expansion and horizontal integrations (mergers and acquisitions) are likely…......Page 153
the contractual arrangement between the distributor and the exhibitor will change......Page 156
consumers will become more loyal to theater circuits and sites......Page 158
the digital technology: threats and opportunities......Page 159
exhibition executives face a complex strategic space......Page 162
summary and opportunities for further research......Page 168
references......Page 170
6 Profits out of the Picture: Research Issues and Revenue Sources Beyond the North American Box Office......Page 173
the many markets of movies......Page 176
Overseas Box-Office Results......Page 180
Video Markets......Page 182
analyze this: research issues......Page 186
The Timing Game......Page 187
Retailers’ Optimal Order Quantity......Page 189
Manufacturer’s (Distributor’s) Optimal Release Time to the Retailer......Page 190
Data and Variables......Page 192
Optimal Release Policy for Individual Movies......Page 194
Research Questions and Issues......Page 195
The Video Store Experience......Page 199
Adaptation: How Different Are DVDs from Movies? From VHS Tapes?......Page 203
Price Discrimination......Page 204
Piracy......Page 205
references......Page 206
general structure......Page 209
movie and video demand......Page 210
retailer’s optimal order quantity......Page 211
manufacturer’s (film distributor’s) optimal release time to the retailer......Page 212
Index......Page 215