A Concise Handbook of Business Research: Special Emphasis on Data Analysis Using MS-Excel and R

Cover
Half Title
Title Page
Copyright Page
Table of Contents
Abbreviations
Chapter 1: Introduction to Business Research, Research Process, Secondary Data Research, and Its Tools and Techniques
	1.1: Definition, Nature, and Scope of Business Research
	1.2: Role of Business Research in Decision Making
	1.3: Nature of Business Research
	1.4: Applications of Business Research
	1.5: Management Decision Problem vs Business Research Problem
	1.6: The Research Process
	1.7: The Research Proposal
	1.8: The format for Dissertation/Project Work
	1.9: Ethical Issues in Your Research Work
	1.10: Research Problem and Its Formulation
		1.10.1: Writing a Problem and the Purpose Statement in Your Project/Thesis
		1.10.2: From Where to Search for a Good Problem to Work on?
	1.11: Literature Review
	1.12: Research Design
	1.13: Types of Research
		1.13.1: Exploratory Research (A Type of Qualitative Research)
		1.13.2: Descriptive Research (A Type of Quantitative Study)
		1.13.3: Casual and Correlational (A Type of Quantitative Study)
	1.14: Validity in Experiment: Internal and External Validity
	1.15: Secondary Data Research
		1.15.1: Secondary Data advantages and Disadvantages
		1.15.2: Criteria for Evaluating Secondary Sources
		1.15.3: Secondary Data Sources in the Indian Context
	1.16: Syndicate Research:
		Tentative Exam Questions
Chapter 2: Primary Data Research and Its Tools and Techniques
	2.1: Primary Data
		2.1.1: Collecting Primary Data: Survey, Observation, and Interview
		2.1.2: Survey Methods: Questionnaire and Interview Method
		2.1.3: Observation Method
	2.2: Random Sample Collection Method
	2.3: Survey vs Observations
	2.4: Comparison of Self-Administered, Telephone, Mail, e-mails Techniques
	2.5: Which Method to Use in a Study
		Tentative Exam Questions
Chapter 3: Measurement, Scaling and Sampling
	3.1: Concept of Measurement
	3.2: Concept of Scaling
	3.3: Scales of Measurement
	3.4: Scaling Techniques for Measurement
	3.5: Questionnaire-Form & Design
		3.5.1: Mode of Presenting a Questionnaire
		3.5.2: Important Points on Questionnaire Design
	3.6: Fundamentals of Scale Evaluation
		3.6.1: Reliability
		3.6.2: Validity
		3.6.3: Generalizability
	3.7: Sampling
		3.7.1: Sample
		3.7.2: Sampling Techniques
		3.7.3: Determination of Sample Size
	3.8: Cronbach Alpha Test for Reliability (Using Software)
		Tentative Exam Questions
Chapter 4: Data and Method of Analysis (Using Excel and R)
	4.1: Introduction to Excel and R for Statistical Data Analysis
	4.2: Introduction to R
	4.3: Data and Method of Analysis
		4.3.1: Data Visualization
		4.3.2: Bivariate Analysis
		4.3.3: Multivariate Analysis
		Tentative Exam Questions
Chapter 5: Improving Academic Writing (Additional Chapter)
	5.1: Referencing and In-text Citation
		5.1.1: Adding In-text Citation and References in MS -Word 2016
	5.2: Plagiarism, What it is? How to Detect? and How-to Remove?
		5.2.1: Plagiarism Detection and Removal
	5.3: Improve Your Academic Writing Using Free Software Grammarly
		Tentative Exam Questions
References
	1.1: Random Number Table
	2.1: Standardized Normal Distribution
	3.1: Critical Value of t
	4.1: Critical Value of Chi-Square (x2)
	5.1: Critical Value of F
Index