42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership

42 Rules forDriving Successwith Books......Page 3
Preface by Laura Lowell......Page 13
Introduction......Page 15
Rule 1: Rules Are Meant to Be Broken......Page 18
Rule 2: Write to a Need and You Will Win (24 million copies and counting)......Page 22
Rule 3: Grow Your Niche......Page 24
Rule 4: Authors Don\'t Have to be Writers......Page 26
Rule 5: Success Can Be Greater Than Imagined......Page 28
Rule 6: An Investment With a Long Payback......Page 30
Rule 7: Don\'t Wait Until You\'re Published to Reap the Rewards......Page 32
Rule 8: Build Your Confidence......Page 34
Rule 9: It Will Change Your Life......Page 36
Rule 10: Books Belong in the Marketing Mix......Page 40
Rule 11: Have the World Come to You!......Page 42
Rule 12: Referrals Find You......Page 44
Rule 13: Each Book Opened Another Door......Page 46
Rule 14: This Book Transformed My Business......Page 48
Rule 15: Create a Powerful Calling Card......Page 50
Rule 16: Market Me Automatically......Page 52
Rule 17: It Closes Business......Page 54
Rule 18: Be The Thought Leader......Page 58
Rule 19: Get a Ph.D.......Page 60
Rule 20: The Press Sees You Differently......Page 62
Rule 21: From Nobody to Somebody…BIG......Page 64
Rule 22: Become the Instant Expert......Page 66
Rule 23: Stand Out as an Expert in a Crowded Field......Page 68
Rule 24: Become a Recognized Speaker in Your Field......Page 70
Rule 25: Get Immediate Credibility......Page 72
Rule 26: Redirect Your Energies & Efforts......Page 74
Rule 27: Cement Your Expert Status......Page 76
Rule 28: Immortalize Your Ideas in Books......Page 80
Rule 29: Turn Your Story Into a Book; And Your Book Into a Business......Page 82
Rule 30: Be a Pioneer......Page 84
Rule 31: Find Your Passion and Make It Your Life......Page 86
Rule 32: Create a New Business From Writing a Book......Page 88
Rule 33: The Power of Your Autograph......Page 90
Rule 34: Brand Yourself......Page 92
Rule 35: Expand Your Marketing Platform......Page 94
Rule 36: Create a Bundled Offer......Page 98
Rule 37: To Give Is to Receive…......Page 100
Rule 38: Use Books to Educate Your Staff......Page 102
Rule 39: Educate For a High-Involvement Sale......Page 104
Rule 40: Farm Your Existing Network......Page 106
Rule 41: Tie Your Book Into Today\'s Hot Topics......Page 108
Rule 42: These Are My Rules. What Are Yours?......Page 110
Appendix A: Authors Bios/Photos......Page 112
About the Author......Page 138
Your Rules......Page 140
Books......Page 142
A Message From Super Star Press™......Page 144
More Praises for 42 Rules for Driving Success with Books......Page 145