30 Minutes to Succeed in Business Writing (30 Minutes Series)

COVER......Page 1
PRELIMINARIES......Page 2
CONTENTS......Page 4
THE 30 MINUTE SERIES......Page 5
2. Think before you begin......Page 6
3. What type of writing?......Page 7
4. The basic rules......Page 8
5. Simple words when simple words will do......Page 9
6. Simple constructions, with the key point first......Page 11
7. Self-contained sentences – as far as possible......Page 12
8. A sentence for one main concept only......Page 13
10. Using punctuation......Page 14
11. The comma......Page 15
12. The semi-colon......Page 16
13. The colon......Page 17
14. Ending a sentence......Page 18
15. Parentheses......Page 19
16. The apostrophe......Page 20
17. The hyphen......Page 21
18. Inverted commas (quotation marks)......Page 23
Full points......Page 24
20. Numbers in your text......Page 25
21. Editing your work......Page 26
Do not always write as you think......Page 27
Check the word order......Page 28
23. Using pronouns carefully......Page 29
Agreement......Page 31
Jargon......Page 32
26. Cutting the extent......Page 33
Words and phrases that add nothing......Page 34
Rereading – and rewriting......Page 35
27. Measuring readability......Page 36
28. Proof reading......Page 37
29. Clear meaning......Page 38
30. The professional document......Page 39
Use of words and punctuation......Page 40
Internal structure......Page 41
32. Organisation......Page 42
Numbered lists......Page 44
34. Layout......Page 45
35. Developing your skills further......Page 46
36. What do you want to achieve?......Page 47
How people read......Page 49
The first few words......Page 50
Alliteration......Page 51
Metaphor......Page 52
Adjectival power......Page 53
39. Breaking the rules......Page 54
40. Using your new skills......Page 55
Mind Mapping®......Page 56
Speak your thoughts......Page 57
The classic manager/assistant model......Page 58
Using others as a resource......Page 59
Nouns......Page 60
Verbs......Page 61
Conjunctions......Page 62
Reports......Page 63
Faxes/e-mails......Page 64