30 Minutes to Brainstorm Great Ideas (30 Minutes)

COVER......Page 1
PRELIMINARIES......Page 2
CONTENTS......Page 4
INTRODUCTION......Page 6
1 WHAT IS BRAINSTORMING?......Page 8
Alex Osborn’s four rules of brainstorming......Page 9
The two cycles......Page 10
The two stages of thinking......Page 11
Associative thinking......Page 14
Making connections......Page 16
The wrong kind of problem......Page 17
People behaving badly......Page 18
Lack of attention to process......Page 20
Assembling the team......Page 21
Chair......Page 22
Thinkers......Page 23
Presented or constructed?......Page 24
‘How to’: transforming a problem......Page 26
Loosening the structure of the problem......Page 27
How to......Page 28
Drawing up a timetable......Page 29
Varying the structure......Page 31
Venue and equipment......Page 32
3 EXPLORING THE PROBLEM......Page 34
Creative listening......Page 35
Factoring the problem......Page 37
Associative ‘How to’s’......Page 38
Task as Understood......Page 39
‘How about ...’......Page 41
Using an oracle......Page 43
Metaphorical thinking......Page 44
The analogy game......Page 45
Visualization......Page 46
Identification techniques......Page 47
Reversal techniques......Page 48
Concept challenge......Page 49
Which technique when?......Page 50
Selecting ideas......Page 51
Clustering......Page 52
Ranking and rating......Page 53
Voting......Page 54
5 DEVELOPING THE SOLUTION......Page 56
PNI analysis......Page 58
Stakeholders and sponsors......Page 59
Force field analysis......Page 60
Identifying a sponsor......Page 62
Failure prevention analysis......Page 64
Taking the first step......Page 65