10 Simple Secrets of the Worlds Greatest Business Communicators

Index......Page 1
Title Page......Page 2
Contents......Page 3
Introduction: Your Story, My Passion......Page 4
Lincoln Never Used PowerPoint
......Page 8
The Single Dumbest Piece of Advice You'll Ever Hear
......Page 10
Sorry, but You're Being Compared to Steve Jobs
......Page 11
Taking the Golden State by Storm
......Page 12
What's So Sexy About Internet Plumbing?
......Page 13
A Billion-Dollar Idea
......Page 15
How to Get a 78 Percent Response Rate
......Page 16
Three Levels of Communication
......Page 17
Part One: Get 'em to Care......Page 19
Simple Secret #1: Passion
......Page 21
The Difference Starts With Passion!
......Page 23
The Passion Quotient
......Page 24
Unbridled Enthusiasm
......Page 25
Energy Boost Please!......Page 33
Simple Secret #2: Inspiration
......Page 41
Captivating Charisma
......Page 42
Paint a Picture
......Page 45
The Broken Ankle That Inspired a Corporate Empire
......Page 48
Walking All the Way to the Bank
......Page 50
Take it Personally
......Page 52
A Snarling Pack of Dobermans
......Page 54
The Big Mission: First Why, Not How
......Page 56
An Offer Suze Orman Couldn't Refuse
......Page 63
Simple Secret #3: Preparation
......Page 67
Only Maya Angelou Can Get Away With It
......Page 68
The Best-Prepared Corporate Pitchman
......Page 69
Size 'Em Up for Big Results
......Page 70
Rehearse, Rehearse, Rehearse
......Page 76
The Pastry Won't Puff If the Oven Isn't Hot
......Page 80
Part Two: Grab 'Em and Keep 'Em......Page 85
Simple Secret #4: Start Strong
......Page 87
How to Get Five Hundred People to Take Off Their Shoes
......Page 89
The Apple and the Pomegranate
......Page 90
Don't Bury the Lead
......Page 91
Watch Us Now!
......Page 92
The Thirty-Second Lead......Page 94
Jerry Seinfeld Had it Right: Go Out on Top
......Page 102
Wimps Don't Make Good Leaders
......Page 103
Simple Secret #5: Clarity
......Page 107
SOC: Speaking of Confusion
......Page 109
Clarity Can Make Yoru Stock Soar
......Page 110
Where's the Wow?
......Page 112
Lose the Jargon or Lose Your Audience
......Page 116
The Perfect Wardrobe Isn't Perfect Without the Right Accessories
......Page 122
Simple Secret #6: Brevity
......Page 129
People Buy from People
......Page 131
Her Friends Call Her Condi
......Page 133
The Six-Second Sound Bite
......Page 134
The Window of Impact
......Page 136
Brevity is the Soul of Wisdom
......Page 140
Twenty-five Words or Less......Page 141
Part Three: Blow 'Em Away By Talking, Walking and Looking Like a Leader......Page 145
Simple Secret #7: Say it With Style
......Page 147
Preaching in the House of Cisco
......Page 148
Delivering the Message at Full Throttle
......Page 149
Give that Man a Tony Award!
......Page 151
Write for the Ear
......Page 152
What Great Anchors Know That You Don't
......Page 153
A Stunning Landscape Portrait
......Page 154
Simple Secret #8: Command Presence
......Page 163
Command Presence
......Page 165
Break the Barrier
......Page 167
Zero to Sixty in Three Steps
......Page 169
Fire on All Cylinders
......Page 177
Simple Secret #9: Wear it Well
......Page 181
Comunications with a Capital "C"
......Page 182
Trump's Stunning Admission
......Page 184
Zimmer Guarantees It
......Page 185
Where Corporate New York Prefers to Shop
......Page 187
I Can't Turn You into the President, But I Can Make You Look Like One
......Page 188
The Perfect Package
......Page 190
You've Got That Glow!
......Page 194
Better Than Orgasm? Reall?
......Page 195
The Terminator Workout
......Page 196
Part Four: Leave 'Em Wanting More......Page 203
Simple Secret #10: Reinvent Yourself
......Page 205
Rocky VI? Say It Isn't So!
......Page 207
Extreme Communication Makeovers
......Page 209
You Can't Critique Yourself
......Page 213
Communicating Change
......Page 215
We Have a PowerPoint Problem
......Page 219
You're Up!
......Page 222
Simple Secret #11: Believe You Belong
......Page 225
You're Only as Persuasive as the Pictures You Paint
......Page 227
It's Your Time!
......Page 228
Back Cover......Page 229